Stan Walker just made Postie (nee Plus) cool again, but he’s not the first celeb brand ambassador to raise our collective eyebrows. Tara Ward takes a trip down New Zealand’s weird and wonderful celebrity endorsement highway.

It’s a new dawn, it’s a new day, and Postie (nee Plus) wants to thank us for buying a shitload of pants, socks and affordable merino essentials. “For 110 years you’ve been there for us,” they say, “and for that we thank you. Thx NZ!”

Who better to personally thank us than Stan Walker? He’s the face of the new ‘THX NZ’ campaign, which sees him standing on a beach at sunset, looking moodily into the distance. It’s pretty snazzy for Postie Plus, but the same thing happened to Big Save Lily when she went all cool and styley, and I was worried she was being held hostage. All I’m saying is, if you ever sees Stan Walker stuck to a leather armchair in the middle of some sand dunes, send for help.

We bloody love an unlikely celeb endorsement in New Zealand, so let’s go back through the sands of time to relive some of our most weird and wonderful brand partnerships.

Jude Dobson for Postie Plus

See how far they’ve come? Stan Walker better thank Jude Dobson for this ‘90s Postie Plus campaign, which features the catchiest jingle this side of the Novus crack. It’s a tune so strong that had Jude danced to it on DWTSNZ, Julz would’ve leapt onto the desk screaming “I LOVE FAMILY VALUE AND ORDERING FROM THE CATALOGUE TOO, BABY!”

I mean, Imagine if DWTSNZ Trio Week featured Jude, Julz and Stan, each dressed head to toe in Postie Plus? I shed a tear for what might have been.

John Rowles for Gerrard Roofs

Is this New Zealand’s most perfect celebrity endorsement? The answer is g-g-g-g-g-g-g-g-yes. This has it all: a celebrity with a mullet, an unexpected key change, and a cute kid going nuts for her new Mediterranean-look roof. I can’t stop watching. I can’t stop singing. John! That’s a great roof! John! I think I love you!

Alison Holst and her sausage rolls

“This is the one I recommend,” Alison says, and that’s all we need to know about that.

Steve Hansen loves Arnotts Biscuits

Hold on to both your Tim Tams and your jim jams, because this is taking biscuits too far. The moral of the Apocolypse is “never, ever, lose your biscuit”, but whoa there Bikie Steve, haven’t you seen that Gerard Roof ad? It made me spray my Shapes all over the room.

Jamie Oliver goes gaga over Pam’s tinned tomatoes

He went to the wrong house, what a plonker.

Keith Quinn for Cigna Funeral Insurance

Death is less depressing once you’ve bought Cigna Funeral Cover, because every package guarantees Keith Quinn will personally commentate your funeral. From the national anthems to the oranges at half time, Keith’s got the whole shebang covered. Whatever happens, rugby will be the winner on the day.

Judy Bailey and the Samsung Fridge

The mother of the nation is back, with a fridge so clever it has a Paul Henry alarm. My fridge doesn’t even keep my milk cold. Life is funny, sometimes. Still, extra points for the way Paul Henry says her name at the end: “Judeeeeee-UGH”.

Kieran Read hugs a loo

Loves a toilet, loves a healthy mouth, loves reading you a bedtime story. Kieran Read/Kieran reads, it’s so genius I might just up and lose my biscuit.

Rachel Hunter for Uber Eats

Listen, Rachel Hunter is a perfect angel sent from TV heaven and if she wants to eat Hells Pizza sitting in a festering spa pool with Dai Henwood, then it’s fine by me. Chuck her an Alison Holst sausage roll while she’s in there and finish the night off with a couple of Arnotts Mint Slice, happy days.

Richie McCaw for everything

How do we love Richie McCaw? Let me count the ways. We love him by his tumeric supplements that he swallows with his Fonterra milk while he’s listening to his fancy earphones and watching his garage door go up and down. He’s versatile, our Richie, and the finest actor we’ve ever known.

Stephen Fleming and his Fujitsu heat pump

But when are we going to eat, Stephen?!

“It’s the semi-final of Dancing with the Stars! And so soon!” said nobody. Sam Brooks power-ranks the penultimate episodes of Dancing with the Stars.

Everybody danced twice tonight! The theme for the first dance was ‘a tribute to a musical icon’ and with the 2019 definition of ‘iconic’ that could be extended to include the rap track my best friend recorded with his drummer friend that he sent to me, high as hell, at midnight on my birthday. Unfortunately, none of the dancers performed to that track this week. More’s the pity.

The second theme was ‘country and western’. You know you’re going to get well-curated, thoughtful collection of country music when it’s referred to as ‘country and western’.

Let’s get into the rankings:

ELIMINATED: Nadia Lim (and Aaron Gilmore) – Jive and Foxtrot

The first dance: Firstly, kudos on Nadia for incorporating a mainstay of every madcap Kiwi kitchen into her choreography – the treasured tea towel whip.

Secondly, look, even though Nadia’s partner had an exasperated blow-up at the judges for their (fairly legit) criticism, she’s just… not as good at this as the other contestants are. No amount of effort or hard work can overcome that, and that’s fine.

We all hit a ceiling with something eventually. It might not be nice, but this is a dancing competition, not an effort competition. When the judges are telling you what you can work on during the semi-final, you maybe don’t deserve to be in the final. Not everybody can win, this isn’t Drag Race All-Stars 4.

This take makes me more Miss Trunchbull than Miss Honey, I’m aware.

Thirdly, Blondie’s ‘Call Me’ is a banger.

The second dance: This was better, despite big Valentina Face Mask energy. It was lovely, and would’ve been a fitting mid-competition performance.

But – we’re in the second-to-last week, y’all. She seemed proud of her performance, and she should be, but when your score is eight points behind the second-to-last person in the semi-final, then the result is pretty clear.

Judge’s scores: 23, 24.

4. Manu Vatuvei (and Loryn Reynolds) – Paso doble

The first dance: Ah, just what Kurt Cobain’s dying wish was; to have his seminal, unintelligible rocker   ‘Smells Like Teen Spirit’ paso-doble’d on a televised celebrity dancing competition in a country on the other side of the world from where he was born.

Anyway: It happened, you guys. A lady fell over.

We’ve been sweeping and flipping and pulling ladies around on this show for eight weeks all willy-nilly, but one of those ladies eventually did fall over. And Manu still got a ten for it! So who knows what’s happening anymore. For me, someone who is not a dance judge, a ten is a perfect score, and if you push your partner hard enough (maybe what happened, nobody is paying me to go back and look at the tapes) that she falls over, then maybe you should dock a point or two.

But what do I, an unenthused amateur, know.

The second dance: Sure! Why not? Let’s do a rumba to Taylor Swift’s ‘Love Story’, because words don’t mean much any more. I worry briefly that making these people dance twice a night is unfair, and then I remember that the Tony Awards are happening like, right now, and people regularly dance for two or more hours on Broadway all the time. So I stop worrying!

Judge’s scores: 27, 28.

3. William Wairua (and Amelia MacGregor) – Argentine Tango and Jive

The first dance: Let me, as a theatre artist, let you in on a trick: Haze makes everything look better.

That includes this dance, a very minimal argentine tango to Drake’s very minimal ‘God’s Plan’. Although it was one of the best looking of the night – and I’d argue the season – I will bet you one million nothings that it looked a lot better on camera than it did in that room. The cinematography was on point, and it accentuated a neat lighting design while also hiding the fact that William was… not doing a whole lot of dancing.

It’s what I would’ve done, honestly. And if you’re doing what I, the guy currently sitting underneath two blankets and writing about television, would’ve done in a dancing competition, you might not be doing the right thing.

The second dance: I say this, with all the sincerity and gravity I can muster, that nobody needs to hear fucking ‘Wagon Wheel’ ever again.

Judge’s scores: 26, 29.

2. Clinton Randell (and Brittany Coleman) – Waltz and Cha Cha Cha

The first dance: Let me speak two truths to you, neither of which is about this dance that everybody went nuts over but I didn’t quite because I don’t respect physical grace or precision apparently.

Truth the first: ‘Skyfall’ as a song makes no sense outside of the film. We like it because Adele sings the hell out of it. Outside the context of the 2012 film that made Javier Bardem play a problematically coded villain, where the hell is ‘Skyfall’ meant to be? What importance would that have to any relationship I might have? Why do I want to meet someone there? Why, Adele?

Truth the second: If there’s one song that does not need slowing down so that it can accommodate the elegance required by the waltz, it’s ‘Skyfall’, a song that sounds like a snail leisurely sliming down a piano.

The second dance: I have nothing to say about ‘Timber’, by the artist Pitbull featuring pre-S Ke$ha, but this dance is every stereotype people have about country music and people who listen to it! It’s good! Clinton remains an incredibly, unnervingly charismatic human being.

Judge’s score: 28, 27.

1. Laura Daniel (and Shae Mountain) – Paso doble and Jive

The first dance: Instead of me trying to explain why this was so great, let’s instead link to a tweet!

Am I maybe frustrated that this is the first time I’ve done this in the entire competition and could’ve saved myself a lot of words? Who can say, reader. I do so love writing these power-rankings.

Anyway, this is the best dance of the season so far. Passionate, emotional, stirring, and to a bloody great banger, ‘Judas’. Can’t fault it.

The second dance: A dance where someone throws a drink in someone else’s face is an automatic 30 from me. I’m easy! See you next Sunday for the final!

Judge’s score: 30, 28.