half of director james ashcroft's head, half of creepy puppet jenny pen's head, in black and qhite on a blood red background
James Ashcroft vs Jenny Pen

Pop CultureMarch 19, 2025

‘I enjoy playing in the dark’: Inside director James Ashcroft’s latest nightmare

half of director james ashcroft's head, half of creepy puppet jenny pen's head, in black and qhite on a blood red background
James Ashcroft vs Jenny Pen

Alex Casey talks to James Ashcroft about making his new rest home chiller The Rule of Jenny Pen, and finding an early fan in Stephen King. 

James Ashcroft was browsing the horror section of a Hollywood bookshop when he got the email from Stephen King. He’d sent the godfather of modern horror a screener of his new film a while ago, and was not anticipating a reply – let alone a glowing review – to arrive in his inbox. As he was reading the email in disbelief, his phone started to ping with a flurry of texts and notifications from people urgently directing him to check Stephen King’s X account. 

“I watched one of the best movies I’ve seen this year,” King had posted to his nearly seven million followers. “It’s called The Rule Of Jenny Pen, and I urge you to watch it”.

Based on a short story by Owen Marshall, The Rule of Jenny Pen is a psychological horror set within an aged care facility, where former judge Stefan Mortensen (Geoffrey Rush) finds himself living after suffering a debilitating stroke. Little does he know his life is about to get much, much worse when he becomes the latest target for puppet-wielding tormenter Dave Crealy (John Lithgow), a fellow resident who is far from retiring his penchant for torture and cruelty. 

“It’s a film about tyranny, and I think we live in tyrannical times and very punitive times,” Ashcroft tells The Spinoff over Zoom. “This is a story that could easily be transposed into a schoolyard or a corporate hierarchy.” Ashcroft also describes himself as having “a deep aversion to bullies”, something which he explored in his first film Coming Home in the Dark in 2021. “Left unchecked, bad behaviour grows like a weed. It also doesn’t always happen in plain sight.” 

Like Coming Home in the Dark, an intensely gripping and frequently shocking survival tale that unravels into a rumination on state abuse, Jenny Pen grabs viewers by the throat and does not relent. As some in his life have mused, why didn’t Ashcroft try out a romantic comedy? He traces it back to a childhood in Paraparaumu watching Sunday night horrors and Friday night frights, even encountering David Lynch’s macabre mystery Blue Velvet at the ripe age of 10. 

“Something probably died inside me that day,” he laughs. “I’d never seen anything like it – it felt like I hadn’t really watched a movie, but had a dream. I remember it lingering for a long time.” Eventually moving to Wellington to study at Toi Whakaari, Ashcroft worked as an actor in everything from Fresh Meat to Black Sheep to The Insider’s Guide to Love, while also running Māori theatre company Taki Rua Productions and directing multiple short films.

James Ashcroft surrounded by film crew watches John Lithgow hold up a scary doll puppet
James Ashcroft on the set of The Rule of Jenny Pen. Image: Supplied

All the while, his love for the shadows persisted. “I enjoy playing in the dark,” he says. “I want to open up the audience’s mouths with screams, or laughter, and then stick something serious down their throat to digest afterwards.” He optioned Coming Home in the Dark and The Rule of Jenny Pen from Owen Marshall at the same time in the early 2010s. “Owen very astutely said that out of all 60 stories that he’s written, I chose the two with the darkest subject matters.” 

The Rule of Jenny Pen was the first feature film he ever wrote with collaborator Eli Kent 11 years ago, but it quickly became clear their ambitions outweighed their reality. “We would have never have been able to amass that level of budget or get buy-in from the Film Commission or the market as an untested director for a film like that,” he explains. “But I’m a big believer that projects come to life at the right time, in the right way, with the people that they’re meant to.” 

Geoffrey Rush peers through flames with a terrified expression
Geoffrey Rush in The Rule of Jenny Pen. Image: Supplied

Over a decade later, Ashcroft and Kent’s nightmarish dream has come to life. Helmed by Lithgow and Rush, he says it was an honour to work alongside “two Olympians in their art form” as well as local acting royalty like George Henare and Ginette McDonald. “John and Geoffrey were both always looking for the flawed humanity in these characters,” he says. “It felt poignant and personal to them, both being of an age where you start to reflect on your life.” 

The majority of the filming took place at Wairakei resort, which was dressed to look like a rest home, and saw all the cast and crew living, working and socialising on location together. “It was great because it was like a wānanga structure,” says Ashcroft. “My favourite memory was seeing all the local actors in the bar, sitting in a big circle with John and Geoffrey, reminiscing about all the shows that they had done. I think that really built a sense of community and authenticity.” 

John Lithgow lifts up a doll puppet high into the air
John Lithgow in The Rule of Jenny Pen. Image: Supplied

In another circular moment, Ashcroft also drew inspiration for Jenny Pen from many of the horrors he absorbed in his youth. The 1962 psychological thriller Whatever Happened to Baby Jane serves as a strong reference point in both theme and style. Stephen King’s Misery is there in the claustrophobic cruelty and two-hander tension. The Shining lurks in the empty hallways, all the way down to Ashcroft incorporating the iconic carpet pattern into the rest home’s wallpaper. 

Speaking of Stephen King, Ashcroft also reveals that their interaction didn’t end with just a nice email and a money-can’t-buy quote for the movie poster. The next morning, King’s representatives offered Ashcroft the chance to option one of his new novellas, Danny Coughlin’s Bad Dream, for just $1. It’s also recently been announced that Ashcroft will direct Robert De Niro for Netflix movie The Whisper Man. “It’s all been very humbling,” he says of his ascent. 

For now, Ashcroft hopes that New Zealand audiences have fun playing in the dark with Jenny Pen when it opens in cinemas this week. “It is like a hot and cold shower. One minute you’re gasping, and the next minute you’re giggling,” he says. And after a decade-long battle to bring his confronting new nightmare to the screen, he’s just glad it is finally out there in the world. “I had one person say to my face ‘you are never going to get that made’,” he says. 

“They’ve got their invitation to the premiere – I hope they show up.” 

The Rule of Jenny Pen is in cinemas nationwide Thursday 20 March

Keep going!
Cool one decade, cringe the next.
Cool one decade, cringe the next.

Pop CultureMarch 19, 2025

Millennials are cringe, but apparently so is Gen Z

Cool one decade, cringe the next.
Cool one decade, cringe the next.

While zoomers are skewering millennials online, the results of market research are damning: copious amounts of optimism, superfanning and fairy smut define Gen Z.

Hello. It’s a 1991 baby here, a millennial. I’ve been happily scrolling on Instagram, trying to dodge algorithmic exposure to cortisol bellies, body transformations and how-to videos on colour drenching [millennial greige may finally be over]. Meanwhile, over on TikTok, videos skewering “millennial core” are trending, and yes, they are accurate. I do love a millennial burger joint. I did listen to a hundred songs that really did sound like that in 2010. I am tired! Skkkrrrt! 😂

It became embarrassing to be a millennial years ago, somewhere in between millennial pink in the mid-2010s and the millennial pause in 2021. Since then, zoomers have found much fodder for the cause like skinny jeans, the moustache, doggos, loving coffee, working too much, Harry Potter, earnest posting, adulting and basically everything we do. Still, millennials like to think of ourselves as somewhat in the loop even if we are uncool – perhaps that is why it’s become cheugy to use the word cheugy. It’s sad because we thought the younger generations would want to band together in hating boomers. But perhaps there’s still hope. Zoomers might not know it yet, but their trends are embarrassing too, and pretty soon, they too will be uncool. One day Gen Alpha will be ready to roast. Such is the march of time.

On Thursday, more marketing research trying to understand zoomers was dropped. Live Nation revealed its annual Love Song research that focuses on zoomer cultural and social trends. For the first time, the research on New Zealanders was split out from the Australians. They spoke to 1,301 New Zealanders for 20 minutes and reckon they’ve got one the country’s most comprehensive analyses of Gen Z behaviour, which they presented to a room of millennials and Gen Xs furiously taking notes while sipping on one of our personality defining favourites, coffee. The results are damning. Zoomers are a bunch of nostalgic, optimistic superfans who idolise musicians and read fairy smut. It’s going to age poorly just like greige.

At the moment, zoomers are 15 to 28 years old, the slice of life that the capitalist culture machine has decided is the most relevant and sought after. They’re the first true digital natives (at least in the western world) and most of them have no recollection of a time before the internet and smart phones. At bus stops I have observed that they look like Supré ads from the early naughties. Long singlet tops edged in lace are carefully arranged so that bright lacey bras peep out. It looks like they might trip on their baggy jeans. The masc friends are somewhere in the piles of dark fabric nearby.

two young women wearing colour ful mwesh clothing, loose jeans, bucket hat and lots of plastic bright hairclips
It’s all back. (Photos: Junessa Rendon via Canva).

Zoomers love the idea of the nineties and naughties. It’s easy to see in their fashion choices, but also apparent in the way they’re following decades-long trends of adopting analogue technology like film cameras and vinyl. Music from the era is making a comeback too – half of New Zealand’s top 10 TikTok songs of summer were over 10 years old, with M.I.A’s Paper Planes, a millennial anthem from 2008 that my friends and I had a synchronised dance to, taking the top spot. Nostalgia is nothing new, and 94.8% of zoomers Live Nation surveyed believed that the trend is here to stay. The thing is though, most of them weren’t even bloody there. It’s fauxstalgia. 

These rose tinted glasses aren’t only turned towards the past. The survey showed that while zoomers were more likely to feel “anxious about life right now” than other generations, they were also the most optimistic, with 30.5% feeling optimistic and 39.3% feeling hopeful. On top of that, about two in three zoomers agree that “people like to shit on my generation, but I think we’re capable, resilient and well equipped”. 

If zoomers are reading, they read fairy smut, that being sexual material about tiny imaginary beings with wings. These books, many written by Sarah J. Maas, include fairies, swords, romance, magical palaces, beautiful gardens and explicit sex scenes. Nuff said.

Now, remember that we really did (do?) like music that sounded and looked like this. And remember that that WAS cool back in the day, waistcoat and hat included. Now, learn that half of zoomers surveyed by Live Nation classified themselves as superfans of a particular musician, admitting to be “a person who has an extreme or obsessive admiration for a particular person or thing,” as defined by the Oxford dictionary. Half also felt like they had a personal connection to their favorite musician and one in 10 are part of a fandom community where they do things like swap beaded bracelets. Sounds familiar.

You can be sure that in 10 years zoomers will be 25 to 38 years old – the age millennials are now. The blush of youth will be fading, and alongside that the power to define what’s cool and cringe. Instead generation alpha will have that clout. They’ll be skewering the zoomer shake, the baggy pants, skibidi brainrot and fauxstalgia. So if you’re a millennial in an existential spiral and feeling old, never mind the TikTok trends. Enjoy your burger.