Illustration: Toby Morris for The Spinoff
Illustration: Toby Morris for The Spinoff

SocietyMarch 14, 2020

After ‘Flatten the Curve’, we must now ‘Stop the Spread’. Here’s what that means

Illustration: Toby Morris for The Spinoff
Illustration: Toby Morris for The Spinoff

We must act quickly, with no half-measures. Dr Siouxsie Wiles explains why, with illustrations by Toby Morris.


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Spinoff cartoonist Toby Morris and I recently introduced you to the concept of #FlattenTheCurve. Now we want to get you thinking about a more ambitious idea: #StopTheSpread.

But first, a quick recap. During an outbreak, if we can’t control the spread of the disease, then the number of sick people quickly rises. For Covid-19 we know this: about two out of every 10 people will need to be hospitalised for between two and six weeks. About one in 20 people will end up in intensive care, and one in a hundred will need a ventilator to help them breathe.

But we only have so many hospital and intensive care beds and ventilators. And they aren’t just sitting around waiting for an outbreak. Lots of them are already being used to care for people with things other than Covid-19. In New Zealand, we are just about to head into winter, the busiest season of the year for hospitals. If Covid-19 took hold here, our medical staff could find themselves in the awful position of having to decide who gets a bed or a ventilator. If you don’t think this could happen read this report about Italy.

That’s where #FlattenTheCurve comes in. It means pulling out all the stops to try to slow the spread of the disease. If we can spread the number of people who contract the disease over a longer period of time, then we’ll have enough beds and ventilators for everyone who needs them.

Here’s how we expressed that earlier in the week:

The graphic is based on an article by Prof Sir Roy Anderson and his colleagues that was recently published in the Lancet. Sir Anderson is a professor of infectious disease epidemiology at Imperial College London and chief scientist at the UK’s Ministry of Defence.

We have now augmented it further, but before we get to that I want to explain why.

One of the things the latest studies are showing is that some people may be able to shed the Covid-19 virus for up to three days before they have symptoms. This is obviously a worrying development as it does mean that people may be more infectious in the early stages of Covid-19 than we initially thought. But it’s also important to mention that many of the people in these studies were living in the same household. That fits with all the data showing that most people need to be in repeated close contact with someone who has the virus to pick it up.

Right now we need every household to sign up to the FluTracking project which is helping to act as an early warning system for Covid-19. We need everyone to get into the habit of washing their hands properly and regularly, and to avoid touching their mouth, nose, and eyes. It’s really hard, I know! Out, too, are hugs, kisses, and hongi.

We need to stay away from other people if we are sick. That means, if we are at all unwell, no going to church, the gym, the theatre, cinema, or to gigs and festivals.

Most importantly, we need to be calling ahead if we feel ill and want to go to the doctor or hospital. Something that will not #FlattenTheCurve is having a whole bunch of healthcare workers in isolation because they’ve been exposed to Covid-19. In fact, that does the opposite: it reduces our capacity to care for people who are sick.

If all these measures aren’t able to slow things down enough, then we’ll need to take more drastic action. That could be anything from as many people as possible working from home, and stopping all large gatherings, to a full-on lockdown like China and Italy have had to resort to.

#StopTheSpread

At the time of writing, all the cases of Covid-19 we’ve had here in Aotearoa New Zealand are related to travel overseas. We don’t think we have transmission of the virus happening in our communities. But if it is, we are at the very early stage of the outbreak and that means we have an option other than to #FlattenTheCurve. And that is to #StopTheSpread.

Taiwan, Singapore, and South Korea are examples of #StopTheSpread. They’ve all used slightly different strategies which we can learn from. But they acted quickly, with no half measures. We need to be prepared to do the same at the first sign of community transmission. That may be in the next few days, or it might not happen for a few weeks. So, this weekend, touch base with your whānau and friends and get your pandemic preparedness plan together.

The important thing for any country that is able to #StopTheSpread is to not become complacent or if stop doing what needs to be done “perhaps to mitigate economic impact” as Sir Anderson and colleagues put it. Until a vaccine is ready, and that could take one to two years, we are all susceptible to this virus. If we turn our back for a minute, we’ll be back on the path to a serious outbreak.

As more and more countries see community transmission, to keep the virus out New Zealand will need travel restrictions on a scale we’ve never experienced before. Whether these are outright bans or 14 days in isolation is a decision for the government to make.

I’ve said it before, and I’ll say it again. Prepare, don’t panic. Look after the vulnerable people in your community. We’re all in this together. And we are in it for the long haul.

Read Dr Siouxsie Wiles’ other explainers on the Covid-19 outbreak here.

Keep going!
galaxy brain

SocietyMarch 14, 2020

How to talk to people who spread myths about global pandemics

galaxy brain

The spread of misinformation about Covid-19 seems greater than the spread of the infection itself. But what’s the best way to tackle these if they come up in everyday conversation? Is it best to ignore them, jump in to correct them, or are there other strategies we could all use?

Public health officials expect misinformation about disease outbreaks where people are frightened. This is particularly so when a disease is novel and the science behind it is not yet clear. It’s also the case when we still don’t know how many people are likely to become sick, have a life-threatening illness or die.

Yet we can all contribute to the safe control of the disease and to minimising its social and economic impacts by addressing misinformation when we encounter it.

To avoid our efforts backfiring, we need to know how to do this effectively and constructively.

What doesn’t work

Abundant research shows what doesn’t work. Telling people not to panic or that their perceptions and beliefs are incorrect can actually strengthen their commitment to their incorrect views.

Over-reactions are common when new risks emerge and these over-reactions will pass. So, it’s often the best choice to not engage in the first place.

What can I do?

If you wish to effectively counter misinformation, you need to pay more attention to your audience than to the message you want to convey. See our tips below.

Next, you need to be trusted.

People only listen to sources they trust. This involves putting in the time and effort to make sure your knowledge is correct and reliable; discussing information fairly (what kind of information would make you change your own mind?); and being honest enough to admit when you don’t know, and even more importantly, when you are wrong.

Here’s how all this might work in practice.

1. Understand how people perceive and react to risks

We all tend to worry more about risks we perceive to be new, uncertain, dreaded, and impact a large group in a short time – all features of the new coronavirus.

Our worries increase significantly if we do not feel we, or the governments acting for us, have control over the virus.

2. Recognise people’s concerns

People can’t process information unless they see their worries being addressed.

So instead of offering facts (“you won’t catch coronavirus from your local swimming pool”), articulate their worry (“you’ve caught colds in swimming pools before, and now you’re worried someone might transmit the virus before they know they are infected”).

Being heard helps people re-establish a sense of control.

3. Be aware of your own feelings

Usually when we want to correct someone, it’s because we’re worried about the harms their false beliefs will cause.

But if we are emotional, what we communicate is not our knowledge, but our disrespect for the other person’s views. This usually produces a defensive reaction.

Manage your own outrage first before jumping in to correct others. This might mean saving a discussion for another day.

4. Ask why someone is worried

If you ask why someone is worried, you might discover your assumptions about that person are wrong.

Explaining their concerns to you helps people explore their own views. They might become aware of what they don’t know or of how unlikely their information sounds.

5. Remember, the facts are going to change

Because there is still considerable uncertainty about how severe the epidemic will be, information and the government’s response to it is going to change.

So you will need to frequently update your own views. Know where to find reliable information.

For instance, the Ministry of Health, the WHO and the US Centers for Disease Control websites provide authoritative and up-to-date information.

6. Admit when you’re wrong

Being wrong is likely in an uncertain situation. If you are wrong, say so early.

If you asked your family or employees to take avoidance measures you now realise aren’t really necessary, then admit it and apologise. This helps restore the trust you need to communicate effectively the next time you need to raise an issue.

7. Politely provide your own perspective

Phrases like, “here’s why I am not concerned about that” or “I actually feel quite confident about doing X or Y” offer ways to communicate your knowledge without attacking someone else’s views.

You can and should be explicit about what harms you worry misinformation can cause. An example could be, “I’m worried that avoiding Chinese restaurants will really hurt their business. I’m really conscious of wanting to support the Chinese community right now.”

8. On social media, model the behaviour you want to see

It’s harder to be effective on social media, where outrage, not listening, is common. Often your goal might be to promote a reasoned, civil discussion, not to defend one particular belief over another. Use very reliable links.

9. Don’t make it worse online

Your online comment can unintentionally reinforce misinformation, for example by giving it more prominence. Check the Debunking Handbook for some strategies to avoid this.

Make sure your posts or comments are polite, specific, factual and very brief.

Acknowledging common values or points of connection by using phrases such as “I’m worried about my grandmother, too”, or by being supportive (“It’s so great that you’re proactive about looking after your staff”), can help.

Remember why this is important

The ability to respond to emergencies rests on having civil societies. The goal is to keep relationships constructive and dialogue open – not to be right.The Conversation

Claire Hooker is a senior lecturer and coordinator in health and medical humanities at the University of Sydney. This article is republished from The Conversation under a Creative Commons licence. Read the original article.