Jess Berentson-Shaw

Dr Jess works at the Morgan Foundation public policy think tank. She agitates on evidence and good social policy and believes in the power of good and honest storytelling.

Don’t put Gwyneth’s balls in your vagina: How to avoid celebrity quackery and pseudoscience

Looking to 'cleanse' your body, balance your hormones and improve your sex life? Gwyneth Paltrow has just the thing for you: jade 'eggs' for your hoo-ha, available for the low, low price of NZ$90 through her website Goop. The eggs are just the latest in a long tradition of celebrity quackery, says scientist Dr Jess Berentson-Shaw, who shares some tips for avoiding being taken for a ride.