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BusinessApril 25, 2019

What do I miss most about New Zealand? Trade Me

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Elle Hunt composes a love letter to New Zealand’s online auction site, with which foreign counterparts cannot compare

They looked at the mattress, she and her boyfriend. My two flatmates and I looked at them looking, and with mounting disbelief. We seemed to have reached an impasse.

“Is it soft?” she said, uncertainly. The two of them stood in the open door frame as though our home was dangerous territory that they dared not venture into further. The mattress was propped up against the wall between us. She gave it a tentative pat.

“Not especially,” I said tightly. “It’s as listed.” I already knew that I hated her, and though he had not said a word I could sense that her boyfriend did too. I mean, how couldn’t he? It wasn’t only my time she was wasting.

It had been a done deal, that this “Jacqui” would buy my bed. Its listing on Gumtree had been accurate and comprehensive, the photos well-lit, the price reduced. She had responded promptly with no caveats or questions. Her only concern was that I would be able to dismantle it soon enough for her to pick up that night, around 10pm. For the sake of an easy sale, I resigned myself to spending my last night in Australia on the couch.

Now here we were, stopped, silently, at a roadblock that only Jacqui could see. In my outstretched hand was a bag of bed legs that she had made no effort to take.

Even her boyfriend was regarding her with disbelief. “What do you think?” she asked him pleadingly. The subtext for him was clear to all of us: get me out of this.

He shook his head and laughed, but without humour, as though she dragged him round strangers’ homes all the time. Maybe she did.

“I think I’ll leave it,” she said, addressing the mattress. “Sorry.” Eyes lowered, she quickly turned around and walked out the front door, not closing it behind her but pausing to shut the tiny front gate that my flatmates and I never bothered with because it reached only knee height. The impotence of the gesture made me even more furious.

“What the fuck was that?” said my flatmate.

The whole interaction lasted about three minutes – long enough for her to take an immediate and instinctive dislike to either my mattress or my person. That, or she and her boyfriend were burglars casing the joint. Either way, I was left standing there with a bag of bed legs, a mattress yet to be sold, and a night on the couch ahead of me.

One thought pierced my fog of seething rage, perhaps the only unfair one I’d had all night: this would never have happened with Trade Me.

Trade Me, along with high-quality cabinet food at cafes and some family members, is what I miss most about my life in New Zealand. I had been what one might call a power user before I left for Australia, completing enough trades for the stars on my profile to swell in size. If you had ever browsed its annals and thought “who would ever buy that?”, the answer, up until December 2014, was me.

I had developed the habit in my first year of university. Removed from parental checks for the first time, some of my peers went wild on drugs, casual sex, or instant mee-goreng noodles on leaving their family home. I discovered Trade Me. The best grades I got while I was at university – A++++++, A++++++++, A+A+A+; even, memorably, an AAA+++ – are no less a source of pride for their being absent from my academic transcript.

From the people’s marketplace I procured everything from a larger-than-lifesize ceramic phrenology hand and car badges, to back issues of magazines and half-empty bottles of hair products and nail polish. A month into my membership, it dawned on me: if I was paying money for items that others would throw out without a second thought, maybe someone else would buy mine.

Everything I owned became an auction waiting to be listed. Nothing was too small, too old, too low quality not to have a value attached to it – if it didn’t spark joy, up it went, sometimes for a couple of dollars.

It was not, admittedly, a big profit I was making. Three months after I’d signed up, at a low ebb, tweeted: “I’ve made $10 so far from listing 22 items on Trade Me. Definitely not worth the time and effort … Sigh.”

Once you’d factored in the admin, the emailing, and the schlepping to and from the post office, I was valuing my time at probably less than $5 an hour. But that kind of administrative tedium is what I live for, lending structure and the self-satisfied glow of accomplishment to my day.

It felt like I had a growing empire. Every payment of $4 reminded me: I was a business, man. And the numbers – long before such ego-stoking, peer-to-peer feedback became par for the course with the arrival of the share economy – reflected my unequivocal success: 297 individual members, 312 positive responses. None negative – none even neutral. Put it on my tombstone.

I had some memorable exchanges with those fellow traders, too, kindly agreeing to deliver furniture or passing on always unusable story tips. Once I received a brown-paper package hand-delivered to my flat in Aro Valley: So You’ve Decided to Say Goodbye, a sober book about euthanasia. Days later, I received an apologetic email from the vendor of Auction #370899735 for David Sedaris’s When You Are Engulfed in Flames: “Hey Elle, I just realised I’ve put the wrong book in your mailbox.”

The man to whom I sold a model airplane – as-new, unassembled, an in-joke gifted to me by the friend of an ex-boyfriend – said of our trade: “You should have kept this one, Elle, it’s a great model!”

But every empire must fall. Cruelly, my move to Australia came about so quickly I didn’t have time to purge myself of my belongings on Trade Me. As Marie Kondo knows, the fastest way to get rid of something you don’t want or need is to dump it, in secret, so your friends and family can’t talk you out of it. Making a meagre profit takes time and effort.

In Australia I suffered through Gumtree only when necessary. Its puce brown layout did not facilitate the serendipitous finds in the same way that Trade Me’s did – I mean, when would one ever think to search for a phrenology hand – by seeming to place equal emphasis on dodgy “unpaid content writer” jobs as it did listings for horses or, say, macramé art. And when I moved to the UK, daunted by the bright-white expanse of eBay, where your search is just as likely to throw up a spice rack currently held in a Chinese warehouse as one within a 5mi radius, I gave up altogether. Now my magazine back issues and crusty nail polishes sit idling on my shelves instead of paying for, on average, half a cup of coffee.

A couple of weeks ago I received an email from Trade Me, telling me that my account was about to be closed due to inactivity. I felt a pang of sadness for that period of profit and productivity, perhaps the last time I believed it to be true that the more you work, the more income you make. But then I remembered Jacqui, and figured that it’s possible to waste time as well as money, and that the former may actually be more valuable. Especially when you’re spending all your free time in line at the post office with half-empty hair products and old magazines.

Keep going!
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BusinessApril 24, 2019

Uber, Zoomy, Ola & DriveHer: Comparing ridesharing services in Auckland

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It pays to shop around, and ridesharing services are no different. Some are cheaper, others are more convenient, so which is which? We take you through four options worth trying in Auckland.

Uber: The Incumbent

It’s the company synonymous with 21st-century ridesharing. A company so big, so ubiquitous, that ‘Uber’ isn’t just a name any more, but a verb in and of itself. You ‘Uber’ to your friend’s party, you ‘Uber’ to that meeting in town, you ‘Uber’ to work because you missed the bus and you’re already running 10 minutes late. If you’ve tried ridesharing, you’ve most certainly tried Uber.

Founded in 2009, UberCab (as it was known at the time) was the creation of San Francisco-based entrepreneurs Garett Camp and Travis Kalanick. Camp initially came up with the idea after he and his friends ended up spending $800 hiring a private driver on New Year’s Eve. Two years later, the Uber mobile app was born. In 2014, Uber launched in New Zealand, and as of last year, it says it has approximately 6,000 “driver-partners”.

Currently, Uber takes a 25-28% commission (depending on GST registration) from its drivers in New Zealand and rides have a minimum fare of $6.50. Fares for an UberX (four-seater ride) start at a base of $1.30. It then calculates the rest of the fare based on the journey’s distance ($1.35 per km) and time (30 cents per minute). This can go up, for example, if you’re late or if you order an Uber when surge pricing is applied.

A decade on, Uber is in almost 80 countries and is the biggest, most lucrative ridesharing service in the world. But admittedly, that growth hasn’t happened without the company committing its fair share of sins, attracting ire from pretty much every corner of society at some point during its 10-year history. It’s had controversies with its drivers, it’s had controversies its customers, it’s had controversies with local authorities, privacy advocates, and a lot of women.

Plenty of people have called for passengers to #boycott and #delete the service, so why don’t we? Because it’s easy, it’s convenient, and the app’s got a ton of features (split fares, multiple destinations, real-time status updates etc.) that are genuinely useful from a customer point-of-view. All in all it’s a great service – as long as you’re happy to accept the worst of the gig economy that comes along with it.

Zoomy: The Challenger

Saying you’re going to ‘Zoomy’ somewhere doesn’t quite have the same ring to it (trust me, I’ve tried), but in the last few years, New Zealand’s first ever locally-owned ridesharing service has managed to take on Uber with admirable fervour. Last year, it signed up more than 2,300 drivers, debuted a brand new logo (it’s a smiley face, get it?), and expanded into its third city by adding Christchurch to its roster.

Founded back in 2012 by New Zealanders James Fisk and Neil MacDonald, the company initially had a rough start with many reporting issues with using the app. But when I first tried Zoomy out back in 2017, its service was practically indistinguishable from Uber’s – pick ups were seamless, drivers were friendly, and the app was easy to use. Since then, it seems like the company’s gone from strength to strength, embarking on a huge marketing push and signing up hundreds of new customers and drivers, many of whom also drive for Uber (it’s not just ridesharing, it’s ‘drivesharing’ too, you know?)

Zoomy describes itself as being “locally owned” with “lower rates” and “better service”. That’s because it takes just a 15% cut from its drivers and has a slightly lower base fare of $1.20 for customers in Auckland (these are slightly higher in Wellington and Christchurch). Like Uber, the rest of the fare is calculated based on the journey’s distance ($1.30 per km) and time (30 cents per minute). Again, this can go up if you’re late (60 cents per minute of waiting) and prices do go up when there’s increased demand.

Ola: The Newcomer

Ola launched in New Zealand barely six months ago, but back in its home country of India, Ola commands a huge share of the ride-hailing market. Founded by Bhavish Aggarwal and Ankit Bhati in 2011, Ola proceeded to expand into dozens of cities all over India before reaching Australia and the UK last year. In November, Ola added New Zealand as its fourth overseas post.

Just over a month after its launch, Ola said that it’d already signed up 4,000 drivers and clocked 25,000 rides in New Zealand, which all sounds a bit dubious if you ask me (the first time I ever used Ola was after seeing Bloc Party in November and there were about two drivers in the whole CBD). But then again, in its efforts to usurp its newcomer status, Ola has pushed aggressively into the market, starting with a commission rate of just 9% for drivers and discounts of up to 50% for passengers. It’s also been advertising like a fiend: on the back on buses, on pre-roll YouTube ads and by sponsoring the Vodafone Warriors.

With its 9% trial period over, Ola now takes an 18% commission rate from its drivers, which is less than Uber but more than Zoomy. Fares in Auckland are calculated pretty much identically to Uber with rates slightly higher in Wellington and Christchurch. New customers also get 50% off all rides for two weeks from sign-up, up to a maximum of $10 per ride. After that, there are usually plenty of coupons that you can apply (right now, it’s offering $5 off rides in Auckland). Sometimes these discounts make a huge difference compared to Uber and Zoomy, but other times, there’s hardly any difference at all, so it pays to check.

Ola might be new here, but it’s got an established system that’s allowed it to embed itself pretty notably in just six months. That’s not to say it hasn’t had its fair share of controversies over the years with privacy, technical glitches, and driver pay. The usual tech stuff, you know?

DriveHer: The Underdog

Ask any woman and they’ll tell you about an uncomfortable encounter they’ve had in a taxi or Uber. Maybe it’s just an unsolicited comment, but at other times it can be a lot more serious. It’s why female-only ridesharing apps have been deemed necessary which is where DriveHer comes in.

Founded in 2018 by 23-year-old Auckland law student Joel Rushton, Rushton says he was inspired to start DriveHer as he often worried about his partner’s safety when she caught taxis home late at night when they were living in Melbourne. It was also during this time that he learnt about a women-only ride-sharing service in Australia called Shebah and decided to try something similar here.

With DriveHer, all drivers identify as female. With passengers, anyone can signup for an account and women can use the service as freely as they choose. For men, it’s a little different – they’re only allowed to use DriveHer when they’re travelling with at least one other female passenger. Children of any gender up to age 14 may travel unaccompanied.

Currently, DriveHer operates exclusively in Auckland and takes a 20% commission from drivers. Base fares start at $3, rising to $4 at peak times (ie: weekday rush hours, Friday/Saturday nights, public holidays). Because it uses peak and off-peak times, DriveHer doesn’t employ surge pricing. But there’s an additional $10 night surcharge as the service generally doesn’t have drivers out at night and the surcharge is meant to compensate them for the trips.

“We are a bit more than other rideshares as we are a small start-up, though our drivers tend to get more per ride than others,” says DriveHer director Emily Rushton. “We are however moving into pre-booking most of our rides rather than being a ‘rideshare’ exactly as we don’t have enough drivers to service Auckland at this stage.”

DriveHer’s the only one out of the four I’ve yet to try, and to be honest, the price does seem a bit prohibitive. But I do see its value – it’s definitely good to have the option – and sometimes, it pays to have that extra bit of assurance that you won’t be stuck in an uncomfortable situation. After all, a good ridesharing experience isn’t just about cost and convenience – it’s about feeling comfortable as well.