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The original edition of the book, circa 1980, and the horrifying Clarence Clown cake
The original edition of the book, circa 1980, and the horrifying Clarence Clown cake

KaiSeptember 28, 2017

The beautiful horror of the Australian Women’s Weekly Birthday Cake Book

The original edition of the book, circa 1980, and the horrifying Clarence Clown cake
The original edition of the book, circa 1980, and the horrifying Clarence Clown cake

Who had the clown cake? Who had the terrible duck with chips for a beak? Who had that bloody train cake? Georgia Munn revisits the book that defined the birthday parties of your childhood.

If you grew up in New Zealand or Australia in the 80s or 90s, your household probably had a copy of the Australian Women’s Weekly Children’s Birthday Cake Book (AWWCBCB). From before an era when a cookbook needed a TV-ready or Instagram-famous author to sell, this instructional masterpiece somehow became ubiquitous. First published in 1980, the AWWCBCB has sold over a million copies – despite being out of print for years at a time – and inspired comedians, bloggers, and Facebook groups.

As a kid, I spent hours reading this book as if it were any other picture book, and I recently rediscovered it thanks to a Reddit post where someone had scanned every single page. The comments confirmed that this book was – and continues to be – hugely important to Kiwi childhoods. Mention this book to anyone and they’ve likely eaten, baked (or both) a cake from this book. Almost everyone I know remembers being thrown or attending a birthday party with one of these cakes, and plenty of us have a cake we always wanted but never got. For me, that cake was the iconic candy castle, with its ice cream cone turrets adorned with pink Smarties.

The author and the Classic Dolly Varden cake

My mum Vicki, who raised me and my two brothers in Christchurch in the ’90s, says every mother she knew baked from the book, and speaks of the intense rivalry that the AWWCBCB created. She says “it was extremely competitive, and I always felt inferior. There was no sisterhood where birthday cakes were concerned. Most importantly, you scored bragging rights by how late at night you started the damn thing after the kids were in bed, and then how many hours it took you to complete”.

Sounds like the baking equivalent of getting an A on an essay, then saying that you only started it the night before it was due.

My mum also notes that “it’s important to remember this way in the days before the Internet – or at least Internet for me and my housewife friends – so we were greatly reliant on print. Of course, there were no retail outlets that sold cake either. It was the dark ages. It seems odd now, however, that we all made the same birthday cakes.”

The author’s brother and the Hickory Dickory Dock cake

Mum’s copy, which I must’ve spent 100+ hours of my life in the fond company of, was lost in the depths of a storage unit, but I managed to grab a copy on Trade Me. Some of the cakes are exquisite and some abhorrent. Some have stood the test of time, and others should be left in the 1980s with Rogernomics.

I have tried to compile a list of just five of the worst things about the book.

1) The lack of actual baking instruction

Although I’ve come to think of this as the cookbook that defined a generation, there is very little actual cooking instruction in this book. Some brief instruction sets the reader up for making butter cake, Vienna cream and ‘fluffy frosting’, and then launches into the most important part: the decorating.

This is essentially a craft book where all the materials just happen to be edible.

You’re expected to be a licorice artisan, dye desiccated coconut every colour of the rainbow, pipe decorations with expert accuracy and fashion delicate flowers from marshmallows. Many of the cakes require complex diagrams to take the reader from a square butter cake to castle, duck or dump truck. However, many of the cakes in the book have a charmingly sloppy devil-may-care look about them, offering some solace to frazzled parents everywhere.

2) The ridiculous train cake

The train has been called ‘the Mount Everest of cakes’ and is a particular sore spot for my mum. She describes showing up to a joint birthday party for my brother and one of his friends having lovingly crafted the classic ‘hickory dickory dock’ cake as her contribution, and being totally upstaged by the train cake. This feat of engineering requires a metre-long display board and the commitment to crafting individual carriages and couplings and even popcorn steam coming from the engine.

It seems that parents today still hold this cake up as a bastion of culinary art, as I’ve seen plenty of contemporary renditions.

The author’s brother with the damned train cake AND the Hickory Dickory Dock cake.

3) The chapter headings

Harking back to the good old days when men were men and women made the cakes, a good portion of the AWWCBCB‘s cakes are separated by gender. It’s exactly what you’d expect. The ‘For Boys’ chapter features rocket ships, pirates, race cars, boats and planes – this myriad of modes of transport preparing your son for a career in engineering. The ‘For Girls’ chapter features sewing machines, dressing tables, baby baskets and even a stove (complete with sausages made of chocolate hail), to help resign your daughter to a life of domestic servitude.

4) The abundance of clown cakes

For the children who love horrifying clowns and John Wayne Gacy Jr fangirls. Bring one of these out during an It viewing party to really double down on the nightmarishness. Nothing says ‘conquering your clown phobia’ like eating a clown’s face.

The horrifying Clarence Clown

5) There are TWO ‘cowboys and Indians’ cakes

Not satisfied with romanticising colonisation just once in a children’s cake book, there are two of these packet-mix delights depicting cowboys and Native Americans in conflict. Ah, it really was the glory days!

Racist.

So which is your favourite? Would you ever try to tackle one of these cakes now? One thing’s for sure, the Australian Women’s Weekly Children’s Cake Book will live on.

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KaiAugust 14, 2017

Please watch this disturbing Cobb & Co staff training video with us

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Ever wondered what Cobb & Co’s menu looked like in the 80s? Thanks to an unearthed staff training video, Sam Brooks knows. Now he’s ready to share the unsettling results.

I have been to Cobb & Co once in my life, in 2016. On the way back from Wellington, we stopped in Taupō. Now there are a lot of fine establishments in Taupō to eat at, but I thought it would be fun to eat there. It would be a novelty! It would be a great story!

I am no restaurant critic or food snob, but I know now that when you go somewhere to eat because it would be fun or a novelty or a great story, you deserve exactly what you get. So on this Monday afternoon in a Cobb & Co that could conservatively seat about 300 people, we were the only people there, and we had some fairly disappointing, very English meals.

I got what I deserved.

This has nothing to do with this video which was unearthed by another Spinoff staffer and shared with us incredulously. Upon watching it, it appears to be a relaunch or rebrand (or whatever they called it back in the 80s) of the Cobb & Co menu, intended to be played in-house for staff.

It is 12 minutes of footage that made me want to never eat again. The concept of food is now alien to me; the thought of putting that food inside my body an act of self-harm.

This is a play-by-play of this astonishing appetite cure.

00:00 – We are introduced to Robb Brecht, Cobb & Co sales and advertising manager, and the man who either chose to do this video or drew the shortest straw. To say he is unsuited to the task is to be kind. I feel for this man, and what he must have gone through in the years since this video, the years since the fall of the Cobb Empire.

00:32 – “Our customers’ expectations was quality, yes, quality; quality in food, quality in presentations and quality in service.”

This is delivered like a teenager doing their first Shakespeare: they believe what they’re saying but they don’t understand the words, and especially not in that order.

00:47 – “There was a demand for healthier, lighter and fresher foods.”

None of these requirements are met by the food shown to us in the next 12 minutes, I can promise you.

00:51 – “We found that people’s expectations differed from lunch to dinner.” If you introduced this man, circa 1985, to the concept of ‘gluten free’ or even vegetarianism, he would probably cry or cease to exist entirely. It would be like saying a demon’s name backwards.

01:00 – At this point a chef in the background who is absolutely only pretending to work is more visible. Who is he? What’s his story?

01:02 – “GREAT STEAKS NO MORE COMPLAINTS”

How many complaints were you having about your steaks, Cobb & Co? It’s good that you’ve addressed this, but weird to own up to it in your in-house video.

01:18 – “Now we have attractive, handheld menus with graphic illustrations.”

I suppose the stigma about not trusting restaurants with photos in the menu only came about in the 90s. More fool you, Cobb & Co circa 1985.

01:25 – “Don’t forget the wine list on the back.”

Fun fact: $9.95 in 1985 money is approximately $138.52 now.

01:38 – “Don’t forget our customers’ greatest expectation is quality. Quality of food, quality of presentation, quality of service.”

All of these will be repeatedly and immediately called into question in the subsequent 11 minutes.

02:13 – I am greeted by the sight of someone drizzling what looks like peanut sauce onto a shrimp cocktail, which is like the visual experience of getting the curtain stuck to you in the shower. I’ll never really be clean again.

02:26 – “Notice the new presentation of pâté.” I can hear the man who does all these voiceovers being told what pâté is, being told that it is something you put with food, not really understanding it and then shrugging, because this is paying off his mortgage, because this is an in-house video in the 80s, and that’s the kind of money we had back then.

02:31 – “The pâté is piped onto a small sauce dish.” There’s nothing truly objectionable about this but something about this phrase and the way this man says it makes me feel soiled. I think it’s the use of the word ‘piped’.

02:40 – This is the first of roughly and conservatively 600 appearances of an orange twist, which was apparently used to garnish every dish at Cobb & Co in 1985, from a bunch of wontons to ice cream. They go to ludicrous extents to use oranges, which makes me think they had a real cheap supplier and in the 80s this was a way to make your dishes look fancy.

Similarly, every single dish is served on a bed of lettuce. This is objectively disgusting.

03:00 – Mushrooms on toast. Voiceover guy uses the phrase “hot entree plate” and I feel violated.

03:25 – “All soup should be stirred before pouring into the bowl.”

AS OPPOSED TO WHAT?! Should all these dishes have such specific and obvious instructions? Who is this for? I know it’s internal, but if you’re hiring people who don’t know to STIR SOUP, maybe the rest of these dishes need explanation.

03:40 – There is an entire section of crepes and “deckers”, whatever the hell a decker is.

04:00 – This has now taken the place of the previous worst thing I’ve ever seen. This is some seafood, sauce and lettuce abomination that is, of course, served on a bed of lettuce with an orange twist.

04:19 – Deckers appear to be sandwiches, but Cobb & Co’s deranged twist on them. Like “making a left-handed person write with their right hand” kind of deranged. It’s not wrong, but it’s definitely not right.

04:30 – Something called DTT that I misheard for DDT, and I’m sure ingesting actual DDT would have more nutritional value.

05:21 – A chef’s salad, which truly stretches the definition of both “chef” and “salad”.

05:55 – “The sizzle that sells.” This has shaken me to my core and made me never want to eat a piece of steak ever again.

06:17 – At this point they start mentioning how much each steak weighs, which is maybe a fixation of restaurants, or restaurants in the 80s. They also mention that the steaks can be garnished with garlic butter or peanut sauce, which sounds nice in theory but this video has now turned me off the concept of garnishing and especially food.

06:50 – The man says “ham steak and pineapple” is a family favourite. Again, this cannot be true, but I do remember Cobb & Co being a favourite amongst a certain kind of white person as a child, so I will let this man have his lie.

07:45 – A seafood medley, which has a place on this and many other menus across the world. It should have a place on one menu – in hell.

08:45 – A side salad, consisting of a bed of lettuce and an orange twist, of course, and what looks like a whole damn tomato.

09:00 – “Crispy onion rings. This is a new side dish.” Oh to live in a world where onion rings were novel and not a refuge of the hungover.

10:26 – A fruit salad with a MASSIVE TWIST OF ORANGE. Why do you need the fruit on top of fruit? What are you getting out of it?

10:57 – The cameraman, likely bored of static shots of what can loosely be called ‘food’, decides to do a pan of Cupid’s Fruit for Two, a name which suggests, incredibly presumptuously, that anybody would want to share a dessert. The pan is as disgusting as anything in the rest of this video and suggests the cameraman would like to fuck this dessert, but honestly it’s probably closer to a human than it is to food, so you go ahead, lecherous cameraman.

11:52 – A waitress who is almost certainly dead by now very badly pretends to serve somebody food, which is a grim ending to this grim video.

I no longer want to eat and you shouldn’t either. But if you do, there’s still a Cobb & Co in Taupō. I recommend the orange twist and bed of lettuce.