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(Photo: Amanda Rogers/Te Papa, 2019)
(Photo: Amanda Rogers/Te Papa, 2019)

PartnersJanuary 2, 2023

The Single Object: A cultural history of the Toby’s Seafood uniform

(Photo: Amanda Rogers/Te Papa, 2019)
(Photo: Amanda Rogers/Te Papa, 2019)

Te Papa’s Nina Tonga unwraps the story of a fish and chip shop uniform.

The Single Object is a series exploring our material culture, examining the meaning and influence of the objects that surround us in everyday life.

Originally published July 2022

On recent trips home to visit my parents I have been tackling that drawer of stuff that I have promised for decades to clear. Among the high school reports and university course readers, I couldn’t get past my scrapbook-like diaries bulging with letters, Stagecoach bus tickets and photos. Flicking through the pages of my seventh form diary I was confronted with my teenage obsession with recording my life as if I was worried I was going to develop amnesia the minute I left high school. I recorded EVERYTHING: who I spoke to on the phone, how I felt after watching Dawson’s Creek, my (never-ending) love of Keanu Reeves, and the pantheon of hot guys I never spoke to at the Newmarket bus stop. Revisiting this time capsule made me think about what it was like to grow up as a Tongan in East Auckland and how this Collins A5 diary had, at one point, been my most treasured possession. 

It was the absence of these kinds of material histories and youth narratives in Te Papa’s Pacific Culture’s collection that inspired our 2017 youth-focused co-collecting project. Project 83: Small Things Matter was one of three co-collecting projects designed to build Te Papa’s Tongan collections by sharing our curatorial authority with members of Tongan communities in Auckland. The project was a collaboration with the Year 13 Tongan language class at Sir Edmund Hillary Collegiate in Otara, Auckland, and their teacher, the incomparable Mrs Maata Fusitua. 

Our desire to collaborate with the Tongan community was heavily influenced by the pioneering Vanuatu Cultural Centres Fieldworker Network, which has been running for more than four decades. We took inspiration from their network of over 100 volunteer ni-Vanuatu fieldworkers who are actively documenting their own cultural knowledge and kastoms. In a similar fashion to the fieldworkers programme, we brought Year 13 Tongan language students to Te Papa for a two-day intensive workshop to design and name their co-collecting project. Part of the workshop included back-of-house tours through the Pacific Cultures collections, where we shared with the students treasures of our Tongan collection including the late, great Bill Sevesi’s electric-blue lap steel guitar. We also tried to demonstrate the breadth of our collecting by taking them into the history collections and showing them objects such as the Desert Disruptive Material uniform that belonged to Corporal Willie Apiata VC.

Nina Tonga and Elisapeta Fononga, one of the students who participated in Project 83: Small Things Matter (Photo: Ane Tonga)

In the end, it was a simple object in our collection that catalysed their project: a small conus aureus shell donated to Te Papa by Kupa Kupa, a member of the Tokelauan community in Porirua. For Kupa, this humble shell collected in 1989 along the edge of the lagoon of Fakaofo atoll represented his connections to his homeland. Hearing the powerful story of this seemingly ordinary object inspired the students to subtitle their project “Small Things Matter”. Kupa’s shell modelled for the students the potential for museums to be sites where their “things”, big or small, mattered. Through this shell they could see themselves and their “things” having a place in the museum alongside the most valuable Tongan objects such as ngatu (tapa cloth) and kie (fine mats). 

Over several months, we spent time with the self-described “youth agents” in their classroom, and met their parents and fellow teachers as they undertook the task of writing themselves into our museum collections. As museum curators, these visits opened us up to their stories and the dynamics of their home and school lives: Polyfest, speech comps and NCEA assessments. Like us, they shared our curatorial burden of cultural representation and their own preconceived notion of what museums collect and value. To counter this, they asked themselves: “What does growing up Tongan in Ōtara look like for me?” Together, their final collection of over 30 objects painted a diverse picture of youth experience: class photographs, first bibles, brass band jackets, a first trumpet handed down through family, an original song and a ta’ovala worn on a sweet 16th birthday. 

Among the array of objects was a Toby’s Seafood work uniform comprising a cap, T-shirt, hoodie and name badge with the name “Peta”, belonging to Elisapeta Fononga. Toby’s Seafood is a New Zealand-owned business that operates five stores across Auckland, in Ōtāhuhu, Massey, Glen Eden, Manurewa and Glen Innes. Toby’s is an institution. They are renowned for their fresh fish and shellfish and I can’t say enough about their raw fish and fry bread. Elisapeta worked part-time at Toby’s Seafood Ōtāhuhu for four years starting as a Year 9 student in 2013. Her mum previously worked for Toby’s at the Ōtara market and was able to get Elisapeta and her cousin part-time jobs. 

One of nine children, Elisapeta moved to New Zealand from Tonga with her family in 2006, when she was six years old. At an earlier point of the project she had considered giving us her first ever photograph – not the usual family snap we had expected but rather a standard passport photo for her immigration documents. Although we were excited at the prospect of the passport photo, Elisapeta’s final choice of her work uniform also carried her migration narrative as a young Tongan woman. As one of the only students in her class that held a part-time job, her uniform serves as a powerful object that speaks to the agency of young people and the contribution they can make to their families, our workplaces and our country.

Elisapeta Fononga and her uniform (Photo: Amanda Rogers/Te Papa, 2019)

Elisapeta’s sense of responsibility to contribute to the aspirations and collective success of her family is evident in the NCEA Level 3 essay she wrote to accompany her uniform:

“Growing up and seeing my parents struggling with their finances to help provide for our family motivated me to work. I was so impatient that I begged my mum for a part-time job, which led to me working at Toby’s Seafood.”

At this, her first part-time job, she worked long 12-hour days from 7am-7pm on the weekends, mostly at the cash register, helping out cooks and welcoming and hosting customers in the shop. Toby’s provided the free T-shirt and she had to pay for her remaining uniform – the jacket cost $17.50 and the cap was $20. She was getting paid what was then the minimum wage of $15.75 per hour. Writing candidly, Elisapeta shared some of the hardships of juggling work and school: lack of sleep, arriving late to school and the ongoing challenge of keeping up with assignments. Yet, despite her personal struggles, her perseverance was part of a collective sacrifice. As she writes:

“I knew this would be difficult but it was the only way I could help my parents’ struggles and needs.”

I reconnected with Elisapeta in January this year and decided we should catch up at Toby’s Seafood in Ōtāhuhu for a walk down memory lane – and a feed of raw fish and fry bread, of course. Covid-19 had definitely changed things – under the red light setting there was no inside-dining – yet this didn’t stop the constant stream of people taking a number and waiting outside while their order was prepared for them. It was clear from the clusters of people patiently chatting and waiting outside that Toby’s Seafood is a central hub of the community. As a family-owned business, their role in the community is well known. During the lockdown in 2020, the owner of Toby’s Seafood, Patrick Tobin, supported Waipareira Trust to store and distribute over 250 tonnes of food to help West Auckland families in need.

This sense of community was immediately evident when it was our turn to enter the shop. After leaving school Elisapeta worked there on and off, and still knew many of the staff, including some from their schooldays at Sir Edmund Hillary Collegiate. Walking in with Elisapeta, we received a warm reception from the employees; it felt like we were in a family kitchen rather than a business. For many of her former co-workers, Elisapeta’s uniform also represents their stories and their collective pride in their work and workplace. After RNZ published a story about her uniform in 2018, Elisapeta recalls arriving at work and being met with hugs and kisses from her co-workers, thanking her for sharing her story through her uniform. She also received messages from the owners of the family-owned business who were also moved by her story. 

Elisapeta still remembers her shock at their response to her story. “I didn’t think it was going to be this big,” she says. It was all the more surprising since during the co-collecting project she’d doubted that her uniform would be “good enough” or that it would be counted as “Tongan stuff”.

Elisapeta’s royal blue work uniform is Tongan stuff. The one she donated to Te Papa was actually one of her brand new uniforms that she had yet to wear to work – she gave us her best.

Elisapeta’s story, told through her work uniform, creates a foundation for Te Papa to continue to tell the stories of the working lives of young Pacific people. It’s a mission that will become increasingly important. Treasury’s Pacific Strategy 2022-2025 estimates that in 15-20 years one in five children will be Pacific; in the workforce, one in eight will be Pacific. These projections also signal to us as museum curators that there will be more youth stories to tell. Elisapeta’s work uniform will stand in for the story of her family, her colleagues and those that are yet to come. Her uniform holds pride of place in our collection, alongside those of her fellow youth agents, as an example of the role Pacific communities have at the museum to shape our collections and the stories we tell. 

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Madeleine Chapman
— Editor
Illustrations: Toby Morris
Illustrations: Toby Morris

PartnersDecember 27, 2022

Kia pai te raumati! How to make your summer ka rawe

Illustrations: Toby Morris
Illustrations: Toby Morris

Summer read: As we enjoy a much-needed summer of restoration and reconnection, we’ve teamed up with the team at L&P to put together a helpful guide for making the most of a long, hot raumati.

First published September 2022

After what’s felt like a long, dreary, sickness-filled winter, warmer days are slowly creeping back. With that sunshine comes spontaneous post-work trips to the moana, weekend strolls through the wao and heaps of laughs and late-night chats over shared kai. And whether it’s a fresh parcel of fish and chips by the high-tide mark or a campside sausage sizzle, few drinks complement summer food as iconically as a cold can of L&P. 

As it happens, this raumati is a pretty monumental one for L&P. Having worked alongside the team at Ira – a design agency that specialises in te ao Māori kaupapa – for the past seven years, this year marks the first time that the brand will release a Summer Can labelled in te reo Māori. It’s been a long and considered process to get to this release, as gradually learning more about tikanga and reo Māori led not only to the creation of the reo Māori can, but also helped the L&P team strengthen their connection with Aotearoa.

To commemorate the launch – and just because we thought it’d generally be a nice way to get ready for sunscreen season – we’ve put together a quick guide on how to make your raumati ka rawe. Learn some new kīwaha and whakataukī to impress your friends and whānau over the summer break, while also learning a bit more about how to respect and appreciate our taiao and tikanga. 

Connecting with Tāne

In matauranga Māori, Tāne Mahuta is the god of the forests and birds. He’s also the atua commonly attributed to the creation of the first human. So when we talk about connecting with Tāne, we’re often talking about using the forest as a tool to relax, an entity to nurture and a source of energy and life we can draw from.

One of the greatest benefits of living in Aotearoa is our proximity to our lush native forests. Whether you’re living in the centre of our largest city, in a coastal paradise or a suburban jungle, the nearest native forest is never far away.

The cool, clear air on a bushwalk is the perfect salve for those long summer days of sticky humidity. Whether you’re the type of mahi dog that’s always down for a multi-day hike on a couple hours’ notice, or you’re more inclined to stroll a loop track and get a few #waterfall shots for the gram, there are many ways for all sorts of people to connect with Tāne.

Did you know?

In te ao Māori, it’s a common belief that our actions now should be made with an eye to the future – and there are many ways that we can treat our native bush when we do visit so it remains as bountiful for our rangatahi as it is now. The whakataukī: Manaaki whenua, manaaki tangata, haere whakamua – Take care of the earth, take care of the people, and we will take care of the future, tells of this.

This includes things like taking precautions with kauri dieback – you’ll often spot shoe cleaning stations at the entries and exits to vulnerable areas of bush – but it’s also just as simple as remembering the things your primary school teachers used to yell about: stay on paths, put out fires and don’t leave any rubbish behind, and you’ll be already be making a big, positive impact for the hauora of our forests.

If you’re in Te Tai Tokerau, you can visit the largest kauri tree alive, a personification of Tāne Mahuta, growing in the Waipoua forest. And for South Island iwi Ngāi Tahu, the flowering of the tī kouka is used as a tohu: if the tree flowers early, a long, hot raumati is on its way.

These whakataukī and kīwaha explain the importance of our wao and all the things that live in there:

  • Wao. Forest.
  • Te Rā. The sun
  • Me haere tāua mō te hikoi? Do you want to go for a walk?
  • Whakarongo ki ngā manu. Listen to the birds.
  • Whakamaua tō pōtae! Put your hat on.

Connecting with Tangaroa

The ocean is the domain of Tangaroa, the atua that also looks after our sea creatures, including, in some pūrakau, the mighty taniwha.

No matter where in Aotearoa you grew up, chances are you were never more than a couple hours from the moana. It’s no wonder, then, that raumati in Aotearoa is so synonymous with all things coastal: sunset dips and sunrise surf seshes, sunbathing (or shade-seeking) when Tama-nui-te-Rā is highest in the sky, carving out the perfect beach cricket pitch, and hoping that your carefully home-packed snacks don’t end up seasoned with sand at the first sign of a gusty nor’wester.

Aotearoa is blessed with some of the most delicious kaimoana in the world. For many, a trip to the ocean means taking the boat out for a dive around the coast or to reel in some massive kahawai, while others reckon there’s nothing more reka than a bucketful of pipi dug straight from the sand at low tide. 

No matter your tastes, though, it’s crucial our oceans are taken care of to protect this resource. But as long as you follow catch size laws and don’t take more what you need, you’ll be doing your part to make sure Tangaroa’s bounty stays plentiful.

Did you know?

In maramataka Māori, kina were known to be fat and ready to be eaten when the pōhutukawa bloomed, but changes in sea temperature due to climate change mean this traditional tohu has had to change.

These whakataukī and kīwaha explain the importance of our moana and all the things that live in there:

  • Moana. Ocean.
  • Me haere tāua ki tātahi? Do you want to go to the beach?
  • Pani ārai rā. Sunblock
  • Kaimoana. Seafood.
  • Me haere tātou ki te kaukau. Let’s go for a swim.
  • Kaitiakitanga. Guardianship, protection. A good kupu to use when talking about taking care of our taiao, as kaitiaki are those who protect it. Tangata whenua are the kaitiaki of their land, but if you’re not Māori, you can embrace the principles of kaitiakitanga by honouring the life of the land, the environment and its people.

Connecting with whānau

From big barbecue Christmas lunches to campsite games of last card that stretch well into the wee hours, a big part of the buzz of raumati comes from the company you keep. There’s a special magic in the nights spent sitting outside with your nearest and dearest, a vibe so precious that even the ever-present smell of citronella mozzie candles can’t ruin it. 

There’s a weightlessness under the heat of te rā, taking flights and road trips back home to see the cousins and laugh like you did when you were kids and your parents would drag you along to these same annual gatherings, and to see your own tamariki starting to build those same formative memories – albeit probably with a bit more Fortnite and fewer backyard wrestling moves off the deck.

The word whānau is commonly translated as “family”, but in te ao Māori, the concept of whānau is far more layered. It’s not just about the people who we connect with through blood – spiritual, physical, and often kaupapa-driven connections can be whānau too. 

With that in mind, connecting with whānau over raumati is as much about making time for your relatives as it is about taking care of your community – things like joining working bees at community spaces or lending a helping hand down at the marae. And even if you’re no expert with a potato peeler or a weedwhacker, you can be sure that there’ll always be someone more than ready to give you a few key pointers.

Even better, you don’t actually need to wait until holiday season to start making the most of this one. As the weather starts to shift and the vibes at mahi change from the rugged-up umbrella brigade of a damp and chilly spring, this whānau connection can be as simple as taking lunch outside with your workmates to take in the midday sun together.

Did you know?

One Māori pūrakau tells that Te Rā and Hine Raumati had a son, Tānerore. It is said that Tānerore was the creator of dance, and the whakataukī: Te haka a Tānerore, refers to the shimmering dance of the warm summer air.

These whakataukī and kīwaha explain the importance of whānau and can be used when visiting and gathering over Summer:

  • Manaakitanga. Support, care and kindness. Showing manaaki to your whānau could be as easy as helping out with the dishes after kai. 
  • Kia mau ki te tokanga nui-a-noho. There’s no place like home.
  • Kei a koe te wā. It’s your turn.
  • Mahi tika ana! Great work!
  • Kei te aha koe? What are you doing today?
  • Kia pai tō kirihimete. Have a great Christmas.

Connecting with kai

The sweetest strawberries are the ones picked straight from the plant, warm from the sun and juicy. The rellies from up north spend their day cooking the Christmas roast and koro‘s smile only grows as the pineapple-glazed ham and still-steaming new potatoes are brought out. The butter is passed around the table to smear onto fresh sweetcorn and bread rolls, and the kōrero flows as connections are made over kai.

Food playing a central role in how we gather is by no means a new phenomenon. From fresh salads and kaimoana to smoking, sauteing, steaming and searing – not to mention the endlessly creative (if sometimes questionably edible) ways we plow through leftovers in the days after Christmas – New Zealand’s climate means the variety of fresh kai available year round is wide. It’s during raumati, though, that many of our favourite options become available.

Did you know?

There’s a well-known whakataukī that speaks to this: Kua makuru te kai; ka kai te tangata i ngā kai hou o te tau; fruits are now ripe and man eats the new food of the season. This is attributed to the raumati season, a good time to take advantage of our fresh fruits: from tomatoes to strawberries, apricots to asparagus and everything in between. 

These whakataukī and kīwaha explain the importance of kai and why everything from gathering to prep to eating and cleaning up afterwards are a chance to connect:

  • Waruwaru rīwai. Peeling potatoes.
  • Kei roto te kai i te umu. The food is in the oven.
  • Kua puta a pito. The food was delicious/ I’m full.
  • He inu L&P māu? Would you like an L&P?
  • Inā te reka! That’s very tasty!

Heading out to the coast to finally take a dip in the moana, or getting the house ready to host whānau over the holiday period; whatever your summer looks like, we hope this guide will help you feel that little bit more connected to everything that makes Aotearoa special. Kia pai te raumati!