The NZ National Party’s teal-clothed runners ad, explained
In the latest of our series that uses science to caption the parties’ campaign commercials, we examine National’s jogging sensation.
In 2014, the National Party metaphor division pitted the blue people boat against the motley people boat, all to the tune of a pretty legal Eminemesque soundtrack.
After three years of deep thinking and fresh ideas, they’ve pitted the blue people running against the motley people running. Below, watch the ad as broadcast, and then, beneath that, our vandalised version.
View the first National Party ad, explained here; the first Labour Party ad, explained, here; and the first Green Party ad, explained, here.
The original:
And with our captions:
Toby Manhire
Toby Manhire is editor-at-large at The Spinoff. He loves to cast a pod, whether it's Gone By Lunchtime, At Large or Juggernaut. He is a former editor of The Spinoff and has worked as a journalist in NZ and the UK since the last millennium.
