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PM Jacinda Ardern opens her 2017 NZ Secret Santa gift
PM Jacinda Ardern opens her 2017 NZ Secret Santa gift

BusinessNovember 1, 2018

What really happened to NZ Secret Santa?

PM Jacinda Ardern opens her 2017 NZ Secret Santa gift
PM Jacinda Ardern opens her 2017 NZ Secret Santa gift

Yesterday, NZ Post broke hearts by ending the Twitter Secret Santa game. Emily Writes asked Libby Greatnews – social media specialist for NZ Post / social elf for NZ Secret Santa – what happened.

Chances are if you’ve sent a message to the NZ Secret Santa Twitter account, the blue-haired delight Libby Greatnews has answered your tweet. Despite having many, many absolute dickheads message the account, Libby always replied calmly, painstakingly explaining that NZ Post wasn’t actually their Secret Santa and it wasn’t their fault if someone else on Twitter turned out to be a Dirtbag Santa.

I took part only once in the NZ Secret Santa game, but it was a joy. I received two beautiful illustrations of my babies which now take pride of place on my wall. I hit the jackpot getting @GiselleDraws as my Secret Santa. In return I made a calendar for the young woman I was given. She was obsessed with 5 Seconds of Summer, an inexplicably popular boyband. There was one boy in particular she loved so I made her a calendar with images of him I stole from Google, photoshopping her selfie-d face into each one. She was happy. I was happy. Merry bloody Christmas.

But all good things must end. Secret Santa is over. I asked Libby what happened, and what might happen in the future for the old Twitter Secret Santa.

How many years have you been involved in Secret Santa?

Three years, with two games of NZ Secret Santa under my belt. I was lucky enough to help coordinate the game with one of the people at NZ Post who had been a part of it since day one.

NZ Secret Santa social elf Libby Greatnews, left, and gifts ready to wrap, right (supplied)

What was the best part of it?

Everyone opening their presents. I always loved seeing the thought, effort and creativity that went into buying for strangers you met over the internet.

And the worst?

Probably the last minute dash to get everything checked in and get people to get their presents sorted. There was a lot of logistics and gentle-but-stern telling off behind the scenes for Santas with poor time management.

Why is it ending?

Between resourcing and departure of key elf personnel, we aren’t able to give the game the full attention it deserves. We’re also focusing on being the best online delivery partner for New Zealand. We’re sad to see the game go, but we’re hoping to find a business to pass the torch on to in 2019.

Inside NZ Secret Santa HQ, Christmas 2017 (supplied)

How does it feel to not be doing it this year?

I’m very sad that we’re not doing the game this year. It was one of the highlights of my Christmas, which is saying a lot, because I’m one of those people who just really really really loves Christmas.

Is a part of you really happy because it seemed like SO MUCH WORK?

I will definitely miss the game and the people, but I will not miss the stress that went with it, that’s for sure.

How much work was it?

A lot. Like, A LOT. Hours and hours of logistics, co-ordination, comms to the community, soothing of worried Santas… One of our elf personnel would stay up until 2am replying to people almost every year. That said, it was absolutely 150% all worth it every time.

Gifts. Lots and lots of gifts, Christmas 2017 (supplied)

Were people mostly great or mostly dicks? It seemed like there were a lot of punishers – like people not sending presents and people bitching to you because they didn’t get presents. 

99.5% community are great and a treat to deal with. You have the people who weren’t into the game or maybe didn’t take the commitment to it as seriously as they should have, but they’re the minority. The majority of people involved are positive forces in the Twitter community who do the game for the love of it, and I’m going to miss being a part of coordinating that.

What do you hope the future of Secret Santa will be?

I hope we can pass the torch onto a company who can give it the care and attention to detail the game deserves and maybe even expand it to other channels. Even if the game stays exactly the same as it is, I hope the community will still love it just as much and put in just as much effort, regardless of who runs it.

Keep going!
Former beautician Gabriella Swaby never thought she’d be accepted for the Industry 4.0 course. With Swinburne University’s Aleks Subic and Siemens’ Jeff Connolly. (Photo: Supplied).
Former beautician Gabriella Swaby never thought she’d be accepted for the Industry 4.0 course. With Swinburne University’s Aleks Subic and Siemens’ Jeff Connolly. (Photo: Supplied).

BusinessNovember 1, 2018

Turning beauticians into digital whizzes: welcome to the future of work

Former beautician Gabriella Swaby never thought she’d be accepted for the Industry 4.0 course. With Swinburne University’s Aleks Subic and Siemens’ Jeff Connolly. (Photo: Supplied).
Former beautician Gabriella Swaby never thought she’d be accepted for the Industry 4.0 course. With Swinburne University’s Aleks Subic and Siemens’ Jeff Connolly. (Photo: Supplied).

No science or engineering background? No problem. A new apprenticeship scheme is addressing the skills shortage by training up people with no previous technical know-how.

What do beauty therapy and the internet of things have in common?

Absolutely nothing, unless you are 27-year-old solo mum Gabriella Swaby.

The Melbourne woman was managing a suburban beauty salon and realising she had to do something different with her life when she came across a new kind of apprenticeship.

“I needed a change, I’d pretty much reached the peak of my career,” she says. “I was considering an electrical apprenticeship, I needed to find something that would also pay me to study.”

Never in a million years did she think she would end up working for industrial manufacturing giant Siemens, studying cyberphysical systems, cloud computing, augmented reality, and yes, the internet of things.

She had grown up in a small Victorian town where people “didn’t do that higher intelligence kind of thing”. With nothing to lose, Gabriella applied for the Industry 4.0 apprenticeship programme launched by Siemens to encourage more people into the new digital trades. “When I went to one of those beginning interviews I was like, ‘how the hell, there’s no way’.

“I had no idea how electricity worked.”

Today she can’t wipe the smile off her face. She is currently on an apprentice’s wage, but her earning potential far outweighs the top salary of $50,000 she had reached as a beautician. And she is loving the learning. “It’s crazy to think I didn’t know these concepts before, because it’s my life now.”

Gabriella may be an extreme example, but the fact remains that employers desperately need to recruit more digitally savvy people. In case anyone’s missed it the world is now well into the Fourth Industrial Revolution, otherwise known as Industry 4.0 – the fusion of technologies that is blurring the lines between the physical, digital and biological. As business gear up to take on the new environment they are left facing a severe shortage of people with STEM (science, technology, engineering and maths) backgrounds.

Siemens, in conjunction with politicians, academics, unions and industry groups, is doing something about it. It has set up the first accredited Industry 4.0 apprenticeship scheme across the Tasman, and is in talks with Auckland University to roll it out here.

The need is great and the global corporate is not mucking around – the scheme involves giving learning institutions $2 billion worth of software licences so that they can train students in the appropriate technologies.

Paul Ravlich, Siemens’ New Zealand CEO and New South Wales regional manager, says there is a serious gap between what is coming out of the education system and what’s needed at work. Just 17% of school leavers are going on to STEM-related study while 70%-plus of the jobs on offer in industry require a STEM foundation.

“So the Industry 4.0 apprenticeship scheme was put in place to try and address that,” he says. “The objective was to have them learning in an environment, in an organisation like Siemens through business units, to gain firsthand knowledge.”

It also provides a pathway for the students to go on and study for an engineering degree if they want to, but that is not the main objective, Ravlich says.

The first crop of people currently going through the two-year programme set up in conjunction with Melbourne’s Swinburne University aren’t kids, he says – the oldest is 37. “It was quite a broad intake in the first tranche.”

While the Swinburne course is focused on manufacturing, Siemens is also setting up similar schemes in Western Australia and South Australia focusing on the mining and defence sectors respectively. Next cab off the rank will be Queensland with distributed energy systems, followed by New South Wales and pharmaceuticals, Ravlich says.

“We’re also now in discussions with Auckland to do similar in New Zealand, potentially with a focus on food and beverage, but we’ll see.” Siemens has also been talking to Finance Minister Grant Robertson, and New Zealand will be able to learn from the Australian experience, he says.

Auckland University is already conducting research into cyberphysical systems and has a small demonstration laboratory, so it’s a good fit, deputy vice chancellor Jim Metson says.

New Zealand is weak in technical students coming out of our polytech system, he says. “We risk being left behind because the need for skills is changing, both at university level, but especially in those highly technical sophisticated (skills).”

So is it a case of turning beauticians and people from all manner of different backgrounds into digital whizzes? “I think it is, because if you look at what underlies Industry 4.0 it is the digital revolution,” Metson says.

“We know in future of work discussions that we’re going to need a different type of skills base that will be very digitally literate, but then the range of pathways that that can develop are very broad.

“The modern nature of work is very fluid, and so putting kids on a pathway whereby we train them for X, Y, Z is kind of an historical model.”

The New Zealand system is different from Australia’s. Swinburne University is also a TAFE (technical and further education institute), but Auckland will need to do a deal with a polytech to set up an Industry 4.0 apprenticeship programme, Metson says. It has had some preliminary discussions.

It will also need a physical location for the programme. That is likely to be the university’s new Newmarket innovation campus, where there is a big push into 3D printing and other areas closely related to the new manufacturing technologies, he says.

Siemens’ contributions notwithstanding, the programme will require substantial resources and the impetus needs to come from the top down, Metson says. “It has to be driven and understood at all levels what the potential missed opportunity is.”