spinofflive
Zak Shaw
Zak Shaw in his favourite place, the outdoors. (Photo: Supplied / Design: Toby Morris)

BusinessOctober 11, 2022

The man who makes CEOs go bush: ‘It’s the hardest thing they’ve ever done’

Zak Shaw
Zak Shaw in his favourite place, the outdoors. (Photo: Supplied / Design: Toby Morris)

West Coaster Zak Shaw teaches leadership skills by taking American corporate bosses into the wilderness for a week.

This is an excerpt from our weekly business newsletter Stocktake.

Zak Shaw can handle himself in the bush. Like many New Zealanders who enjoy tramping our vast array of forests and mountains, he knows how to use a compass, cross a river, set up camp, cook dinner over an open fire and look after anyone he’s with. It’s also his job. For the past 20 years, Shaw has been employed in a variety of environmental education positions, roles that have put him in touch with all sorts of people and taken him around the world.

But whatever you do, don’t compare him to Bear Grylls, the infamous British TV adventurer who would drink his own urine out of snakeskins and keep warm by sleeping in the stomachs of butchered camels. “It implies bushcraft,” says the understated Shaw about any comparisons. The father-of-two doesn’t want people to think he heads off on expeditions with nothing but his bare hands, “… and now I’m going to jump off this cliff and land safely at the bottom and now I’m a hero.”



What Shaw does is model a different set of skills. “This,” he says firmly, “is education”.

For the past eight years (Covid and closed borders aside) Shaw has conducted week-long expeditions into the bush with up to 20 corporate CEOs in tow as part of a leadership programme run by Pennsylvania’s Wharton School of Business. Who are these people? “They’re extremely intelligent,” says Shaw. “They’re the movers and shakers of the American corporate world. They’ll be the chief executive of a multi-billion-dollar start-up in California. They’ll be the leader of some other company you’ve heard of.”

Zak Shaw
Zak Shaw guides a group across a river. (Photo: Supplied)

They also want to learn. Many of those on Shaw’s expeditions have never done anything like this before. “If you ask them, it’s the hardest thing they’ve ever done,” says Shaw. “The outdoors is not their thing. It’s uncomfortable. You’re carrying a pack. You can’t wash. There are bugs and spiders that are going to bite you. You’re sleeping under a tarpaulin and there are thunderstorms and it rains.”

Some can’t even cook for themselves. Instead, they’re used to eating on the run, or ordering food through delivery apps. Shaw shows them how to start a fire. “Cooking on an open fire is a game changer … real cave man stuff.”

They’re not there just to rough it for a week. The programmes that Shaw helps host are extreme leadership initiatives for those already nearing the top of their game. Shaw puts them through their paces, giving them daily tasks that combine survival skills, teamwork and leadership initiatives. They’ll traverse mountains and bush, and take rafts down rapids, and are expected to meet deadlines. It’s designed to push them to their limits, and beyond. “The outdoors doesn’t have anything artificial about it,” he says. “Everyone has their moment of being the slowest member, or of not knowing what they’re doing.”

After a couple of days of this, sleeping in the open with none of the creature comforts of home, normal societal boundaries start breaking down. People on the programme get personal around the campfire at night. “They’re quite vulnerable at times. They’re exposed because they’re tired, they’re uncomfortable and they need to share how they’re feeling with other people,” says Shaw.

This is the point Shaw can step in and show why he’s really there: to facilitate leadership initiatives. Shaw’s training is designed to accelerate team performances, to help them hold each other accountable, and increase their self-awareness, things that they could be lacking when it comes to boardrooms and corporate ladder climbing. “I give people skills and frameworks so you can have constructive discussions about performance and capability without … a lot of conflict existing in that moment.”

Zak Shaw
Zak Shaw says leadership expeditions can help break down boundaries and facilitate change and growth. Photo: Supplied

Shaw could set up whiteboards and talk this stuff through in the exact same boardrooms participants are used to. But it wouldn’t be the same. “When you put people into [an outdoors] environment, their behaviour changes,” he says. “It’s really easy to come to work and be friendly and social. When you’ve had a rest, it’s pretty easy to be patient with people. To operate in a stressful environment where you have to have a really broad range of social skills to manage working relationships and lead is a different story. That’s where the outdoor component comes into its own.”

Surprisingly, no one has ever quit one of his courses. Shaw says the reputation of Warton’s leadership programmes precedes it, and participants know exactly why they’re there. They want to grow and be the best CEOs they can possibly be. “It’s like they’re built for success,” he says. “There’s so much confidence and self-belief.”

‘He mea tautoko nā ngā mema atawhai. Supported by our generous members.’
Liam Rātana
— Ātea editor

He’ll be putting that to the test again soon when 20 more participants arrive in Aotearoa for a week-long trek from one side of the South Island to the other, the first time it’s happened here. He can’t wait to see their beaming faces once they make it through the week.

Shaw will be happy too. His favourite part of the course is seeing transformations happen right in front of him. “It’s like, ‘Holy shit, I just made it from one side of the South Island to the other with pretty much 20 people off the street. There’s some burly terrain in there. The goal you set is quite big and to get there is cool.”

Keep going!
‘Degrowth’ could be an economic answer to saving the planet (Photo: Getty Images / Design: Archi Banal)
‘Degrowth’ could be an economic answer to saving the planet (Photo: Getty Images / Design: Archi Banal)

BusinessOctober 11, 2022

Degrowth is growing in popularity – but what even is it?

‘Degrowth’ could be an economic answer to saving the planet (Photo: Getty Images / Design: Archi Banal)
‘Degrowth’ could be an economic answer to saving the planet (Photo: Getty Images / Design: Archi Banal)

Economic growth may have helped improve living standards, but it’s also driving the world toward climate catastrophe. Could the future look fundamentally different? Reweti Kohere went along to find out more about a seemingly radical vision of global economies.

By all accounts, we’re screwed. Not one of the United Nation’s 17 sustainable development goals – set in 2015 and including aims like ending poverty, achieving gender equality and reducing marine pollution – will be achieved by the agreed deadline of 2030. By mid-century, the goal of net zero carbon emissions won’t have been achieved. In fact, global gross domestic product should double to US$165 trillion as resource and energy consumption rises by 50%, and fossil fuel use increases 30%. By the end of the 21st century, humans will not have kept global warming under the legally binding limit of 1.5 degrees Celsius. 

“We are delivering our descendants into a hothouse earth,” warned emerging business sustainability researcher Jennifer Wilkins. But the kicker is this: more and more people are realising sustainability isn’t possible with economic growth continuing unfettered. Yes, it has prolonged life and reduced child mortality, helped fund breakthroughs in treatments, vaccines and medicines, and led to electricity and central heating. But it has also created a world of haves and have-nots. Capitalism in the last decade may have turned a pale shade of green as governments, industry and businesses accept that shifting toward a low-carbon future is necessary and urgent. But empirical evidence and medium-term projections suggest “sustainable growth” is futile.

‘Become a member to help us deliver news and features that matter most to Aotearoa.’
Lyric Waiwiri-Smith
— Politics reporter

Is there an alternative pathway, Wilkins asked – one in which sustainability does away with growth? As part of Auckland Climate Festival’s 2022 annual programme of events throughout October to inspire quicker climate action in Tāmaki Makaurau, about 60 people heard from Wilkins and three other panellists about the idea of “degrowth”.

According to one prominent definition by degrowth economist Jason Hickel, the concept envisions rich democratic countries shrinking their economies to bring them back into balance with the living world, while still reducing inequality and improving people’s wellbeing. The economic concept emerged in the 1970s, and more recently interest has been – sorry – growing. In the last 10 years, degrowth scholarship has increased tenfold and earlier in 2022, in a “profound” move, the Intergovernmental Panel on Climate Change picked up the concept for the first time. 

A PowerPoint slide paving possible degrowth roadmap, from researcher Jennifer Wilkins’ presentation (Photo: Reweti Kohere)

Besides the obvious – that more growth is actually bad for the planet – degrowth has proven fairly controversial. Critics dismiss the concept as radical, pointing out it doesn’t add up and implementation will be nearly impossible. Most carbon emissions in the coming decades will originate in developing countries as they grow their economies to bring people out of poverty and improve living standards. But it’s unlikely China, India and Indonesia will agree to stymie their aspirations to help richer nations shrink theirs. As a result, detractors doubt that global poverty can be alleviated without economic growth. Even Wilkins admits that while Hickel’s definition explains “the why, the how and the who”, it fails to articulate “the what, the where and the when”.

Among “degrowthers” too, there’s disagreement about what must shrink – some focus on reducing GDP through cuts to goods and services, others push for limiting throughput of resources and energy. Some believe economies can keep growing while reducing greenhouse gas emissions, others believe “decoupling” won’t suffice to meet climate targets. Mainstream economists are right to be concerned that degrowth would cause economic recession, Wilkins said. Economies have been structured to depend on growth for stability. By contrast, degrowthers desire wholesale restructure. 

A PowerPoint slide from urban designer Ben van Bruggen’s presentation on degrowth (Photo: Reweti Kohere)

There may be theoretical problems, but degrowth is being put into practice. In 2015, France broke ground in defining and outlawing “planned obsolescence”, the manufacturing practice of deliberately reducing the life of products to increase their replacement rate. The US, Finland and Kenya have trialled universal basic income programmes that prevent vulnerable groups from falling deeper into poverty by giving free, no-strings-attached money.

Panellist Ben van Bruggen, an urban planner and designer, explained how cities are getting more out of their multi-storey buildings, and constructing fewer buildings too, by catering to multiple needs. For instance, cinemas and other forms of entertainment might occupy one floor, apartments and hotels could outfit other floors higher up, retail shops on the ground floor could capture foot traffic while transport hubs underneath connect.

Bill Murphy, the founder of New Zealand’s largest impact investment fund Purpose Capital, said that degrowth-aligned businesses already exist, such as ride-sharing companies Zlich and Mevo, and Envico, whose drone technology helps detect and control invasive species. Degrowth is happening in all but name – but there’s still a lot more to do.

Degrowth isn’t new to te ao Māori

Any action in Aotearoa must engage with mātauranga Māori, for tangata whenua have always been doing degrowth, said Tori McNoe (Te Arawa, Ngāti Raukawa), the commercialisation development lead at Auckland University’s research support centre UniServices. In te ao Māori, humans are embedded within nature. Their relationship with the land is material and spiritual and the system for producing goods and services is just one facet. Māori economics is so ingrained in Papatūānuku, however, that all economic relationships are at once social, spiritual and ecological. At its heart, Māori economics is environmental in conception and practice.

“Ideally, I don’t necessarily need you to leave here having changed your worldview. But maybe knowing that you’ve got one is a good place to start,” McNoe told attendees as she shared the Tairāwhiti pūrākau of how kūmara came to exist in Aotearoa. It’s because of Pourangahua that his mokopuna started cultivating the sweet potato, for he journeyed to a far-flung island to find the food his son kept craving every time the boy poked his tongue out at the moana. But in not upholding promises made to the tohunga who gifted the crop, Pourangahua’s unkindness resulted in the poisoning of kūmara planted in New Zealand; Māori would have to work twice as hard to cultivate the crop, and it wouldn’t always flourish.

A whakataukī from Tori McNoe’s presentation on te ao Māori and degrowth (Photo: Reweti Kohere)

Decrypting the pūrākau revealed a wealth of indigenous knowledge, McNoe said. People must observe the conditions by which resources grow, and respect their environmental limits. Otherwise, their exploitation jeopardises the inheritance of future generations. More broadly, the process of achieving a goal is as important as the destination itself. The “prize” may be a fundamentally different economy, but it’s “interrelated [with] all of the things that come before it”, she said. Much like degrowth challenges the notion of unrelenting growth at Earth’s expense, the pūrākau of Pourangahua challenged attendees’ perspectives.

Wilkins urged political and business leaders to show courage in calling for degrowth as the new normal. Some 25 minutes earlier, in a fleeting appearance, climate change minister James Shaw joked that attendees had three hours to solve how Aotearoa could downscale the economy, “and then please, pass me the notes so that we can get on with it”. New Zealand had to have a “critical conversation” about degrowth, he said.

“I don’t think we’re going to be able to survive as a civilisation, as a species, and we’ll probably take the rest of the planet with us unless you work it out.” For a concept that lends itself easily to puns and jokes, degrowth is no laughing matter.