spinofflive
(Image: Tina Tiller)
(Image: Tina Tiller)

BusinessSeptember 23, 2020

What recession? Our unstoppable housing market marches on

(Image: Tina Tiller)
(Image: Tina Tiller)

New Zealand’s housing market is going ballistic, defying economic forecasts and historic trends. Michael Andrew asks the experts what’s causing the clamour and what it means long term.

Six months after Covid-19 first reached our shores, New Zealand’s economy has officially moved into recession. GDP is down 12.2% – the largest drop on record – spending activity has slumped, unemployment is rising, and our hospitality and tourism industries have been decimated by two lockdowns and a world slowed down to a sickly limp.

It’s a once-in-a-century tempest that is foundering almost every single ship in its path, and slowly making many of us poorer. And yet, in the midst of it all, perfectly robust and sailing along at a rate of knots, is New Zealand’s apparently unsinkable housing market – enjoying some record-breaking spikes.

Everyone seems to have a similar version of the story that goes something like this: a neighbour or friend recently listed a house for $1m, 80 couples came to the open home, and it sold for $1.2m cash a few days later.

The anecdotes are everywhere, but what does the data say? According to Reinz, last month’s median house price across New Zealand increased by 16.4% from the same time last year to $675,000 – up from $580,000 in August 2019 and up from $659,000 in July.

In Auckland, median house price increased by a record 16% to $950,000 from $819,000 at the same time last year, and up from $918,097 in July this year.

(Graphic: Reinz)

They’re startling stats that fly in the face of virtually every single other economic performance metric. Even the economists were forced to revise their forecasts, which initially predicted a heavy drop in prices.

“The housing market has proven incredibly resilient throughout the pandemic… and it’s surprised many,” said Kiwibank economist Mary Jo Vergara.

She called it an “atypical result” to emerge in such an economic crisis, which, because of the heightened uncertainty, was expected to hamper any appetite and ability to buy or invest in housing.

“Usually you’d see a drop in house prices somewhat equivalent to a rise in the unemployment rate, similar to what we saw during the GFC. Covid-19 is a completely different crisis. We’ve seen a lot of engagement from first-home buyers and investors especially. For those relatively sheltered from the crisis, who have secured employment, the market is theirs for the taking.”

So that’s the economists’ take. But what’s the reality on the ground? Other than the rumours, is the activity at the open homes and auction houses really as frantic as is being reported?

“It’s mental,” said Tim Hawes, of Ray White Kingsland in Auckland.

“Totally mental. The reports are true. People can’t find what they want or they keep missing out on things, and then they’re just like: ‘Screw it, money’s cheap, the LVRs have changed, my job’s OK, and we need something to live’.”

Hawes said he’s seeing extraordinary buyer behaviour that started in January and continued throughout the year, abating briefly during the two lockdowns. In one case, he said, a couple were looking for a house in Auckland’s Point Chevalier. After missing out multiple times, they found one with the asking price around $2.5m and paid $3m so it wouldn’t go to market.

“Stuff like that is happening, and it’s pure desperation. No one’s panic buying, they just want to bloody live somewhere and they’re sick of mucking about and they’re sick of missing out on stuff.”

House prices in central Auckland suburbs (Graphic: Reinz)

Housing mania is not an unusual phenomenon in central Auckland, which typically exists in its own microcosm with prices far higher than the rest of New Zealand. However, the desperation has clearly spread beyond the city borders and into outlying suburbs and the regions. Terry Gray of Barfoot and Thompson Titirangi said houses in Piha and Karekare that have been on the market for over a year have all sold over their CVs in the past few months.

And according to Reinz, Gisborne’s houses have been selling on average 71% higher than their CVs, the highest in the country, followed by Southland’s houses at 43% beyond their CVs. Reinz chief executive Bindi Norwell said pent-up demand following the lockdown has contributed to the premium people are prepared to pay.

What’s causing it?

While pent-up demand is invariably a factor, New Zealand’s housing woes have long been complex, and there’s undoubtedly far more at play. New Zealanders returning from overseas have been cited as the reason for the heightened activity, and while they will certainly be influencing some of it, their arrival has been offset by the near total decline of other inward migration.

Although there’s no single reason why the market continues to stay buoyant in the current crisis, Hawes said two dominant factors are combining to exacerbate the demand: low interest rates and a terminal housing stock shortage.

People can now afford to borrow more and pay less on their regular mortgage repayments, making the prospect of home ownership more achievable. At the same time, they’re coming up against thousands of others in the same position and competing for a very limited number of homes, resulting in the excessive competition and bids Hawes is seeing in the field.

“The volume of people trying to buy just can’t be satisfied with what we have currently in terms of stock levels. We were historically down in stock anyway and then you just throw a lot of people in – that creates a bit of a critical mass.”

As for the low interest rates, economists and policy makers have been coming to grips with how truly effective they’ve been to bolster housing demand against slowing consumption activity and rising unemployment.

Westpac chief economist Dominick Stephens – who last week revised his forecast from a 7% drop in house prices to a 3% rise by December – says the market performance was surprising, but is now perfectly understandable considering the mechanisms at play.

“We now have the benefit of hindsight, and it tells us that low interest rates are playing an even more powerful role than anticipated, while rising unemployment is playing less of a role. Therefore the balance between the two forces is a bit different to what was anticipated, and has resulted in a small rise in prices. Live and learn.”

“Surely people will now accept the role that interest rates have played in the big increase in New Zealand house prices in recent decades.”

(Graphic: Westpac)

Are higher prices a good thing?

Dr Andrew Coleman, from the University of Otago’s department of economics, agrees that the low interest rates are having a tremendous effect on people’s appetite to borrow and spend – but not in the way it was intended. He says an inflated housing market is almost an unintended and disadvantageous by-product of the Reserve Bank’s aim to stimulate activity through the OCR.

“In an ideal world, low interest rates would be stimulating businesses to invest more; that would be, I suspect, the big hope of central banks to lead to higher investment activity.”

“It seems that the lower interest rates are leading to a big expansion in credit, which is facilitating asset exchange, rather than facilitating new activity.”

In other words, the Reserve Bank’s low interest rates have made people eager to buy or invest in houses at a premium – thereby pushing up prices – but have not motivated people to spend more at their local retail store or restaurant, or banks to loan to SMEs in order to expand.

But even if it isn’t the ideal outcome, isn’t stimulating the demand for housing a good way to drive economic activity? After all, the economic theory suggests that higher house prices make owners feel wealthier, therefore compelling them to spend more.

“I don’t think it’s a good thing at all,” says Coleman. “We’re pricing out a whole generation from residential real estate markets. We have extraordinarily high house prices at the moment, and I can’t see how we can be happy if lower interest rates – which are intended to stimulate activity – are creating even higher prices.”

“I mean, if we found that cars were twice the price in New Zealand than they were in other countries, we wouldn’t say ‘oh, that’s great for people who own second-hand cars,’ we would say, ‘there’s something wrong with the economy here that we can’t access cars at reasonable prices’.”

As the government pulls all the levers to stimulate activity and bring New Zealand out of recession, interest rates are expected to fall even lower in the coming years. However, they will inevitably start rising again. When they do, Coleman says homeowners will typically prioritise their higher mortgage payments and spend less, which will invariably hurt small businesses in the local economy.

“When interest rates rise, most of them do whatever is necessary to stay in the house and pay the mortgage. But it means that there’s a big curtailment of discretionary spending. You don’t go and buy takeaways as much for instance.”

“So it does have quite adverse economic effects. A lot of discretionary local businesses find that their lives become very tough.”

Of course, there might be several years between now and then. In the meantime it’s a case of watching the lower interest rates and housing shortage inflate the market like a balloon, levitating prices beyond the reach for many.

Kiwibank’s Mary Jo Vergara says that although the current run has meant the long-awaited “correction” in the housing market will not be as severe as expected, her team is still forecasting a 5% drop in prices as unemployment peaks over the coming years. However, the way the market is behaving is anyone’s guess, and she says another upward revision is certainly possible.

We will be much deeper into the recession when – and if – house prices finally start to come down. The question is, will many of us even be in a position to take advantage of it by the time that happens?

Keep going!
Feature_Esther

BusinessSeptember 20, 2020

Esther Ng is 24, wildly successful and couldn’t care less about NZ fashion

Feature_Esther

Esther Ng is the most successful New Zealand designer you’ve never heard of. Her label, Prix, has been seen on celebrities like Ariana Grande and Kylie Jenner, she has over 150,000 Instagram followers and she’s currently working from her bedroom.

On any regular weekday you’d likely find Esther Ng playing games on her PC. Streaming live on Twitch to thousands of fans, the 24-year-old comes across as approachable when she’s not dissing brands you’ll probably never be able to afford.

“Who the fuck wears Kenzo?”, she asks in a recent stream, a chatty four-hour video that begins with her unboxing a “life-sized” Pokémon, before browsing a sale on Canadian high-street retailer Ssense. She exists between stereotypical male gaming culture and the often elitist world of fashion, and is aware of the clashes between her passions.

In a world where the lines of fashion and gaming have barely met, Ng openly embraces both, and her brand Prix is a culmination of years of gaming and a passion for creating only things she would want to wear. 

“It’s very ingrained in everything I do, from my marketing to the models that I cast to design and colourways. It’s one of our design pillars, or one of our main inspirations,” she explains. Even the names of her clothes are pulled from gaming. “It’s like an Easter egg – if you know, you know.”

While the hyper-sexualised images of women in video games have come under fire, that’s the inspiration for the Prix fit. “The way that women are portrayed in video games is how I want women to be portrayed when they wear Prix. Really independent and strong and hot. Perfect, basically.” 

From what she’s heard, that vision is working. “I’ve had girls come up to me and say, ‘When I go out in Prix I don’t have to pay for anything’, or ‘When I go out in Prix I get so much dick’.”

The brand isn’t just successful in helping its wearers score. Ng says in its first year, Prix made $1m in turnover, and has grown in the two years since. At just 24 years old, her knack for business has been sharpened to a point, her degree in commerce proving useful in Prix’s precipitous rise. 

That entrepreneurial drive isn’t new for Ng, though – it’s something she’s utilised since she was a kid growing up in Auckland. At just 13 Ng says she was making sometimes hundreds of dollars a week turning secondhand jeans into shorts with rips, studs and patches, a signature of Gen-Z adolescent fashion. 

“I would bus to the Salvation Army after school and buy a whole bunch of jeans and cut them and then spend my whole week distressing them and shit, with the studs from Smoove. I was selling clothes for ages and flipping them for fun.”

‘I’m not the CEO boss bitch type’

Despite the focus on comfort, the young designer seems to have struck a chord with a certain brand of “it-girl” celebrity, boasting an outrageous list of customers including the Kardashians, Ariana Grande, Hailey Beiber and Sophia Richie. She denies that she fits in the same box.

“I’m like ‘anti-it-girl’. My hair’s not nice, I’m not skinny, I’m not, like, the CEO boss bitch type,” she says. But with 159,000 Instagram followers and a list of celebrities wearing her label on their clothing, she may be more of an “it-girl” than she’ll acknowledge.

Just a few days ago her 24th birthday was celebrated, like many have been this year, via an Internet stream party. Joined by a handful of friends from all over the world, Ng hosted a chatty karaoke livestream for her Twitch supporters. Rapper Lil Yachty posted an Instagram story wishing her a happy birthday and megastar DJ and producer Diplo dropped into her comments on the photo she posted that same day. 

But the world of celebrity doesn’t faze her. After living in Los Angeles for a few years and moving in the same circles as these well-known stars, her perspective on fame dramatically changed. 

“They’re literally just people. Tom [Diplo] is super normal. In New Zealand it’s weird because we’re so disconnected but as soon as you’re in the States, you see people at cafes or meet famous people and it’s not a thing.

“Hilary Barry. I’d be starstruck if I met her… or Mike Hosking,” she jokes.

As much as she may not want the attention, Ng has that combination of charisma, confidence and recognisable look that tends to be associated with celebrity. While everyone else out for dinner at Britomart’s Ortolana restaurant looks dressed up for the occasion, Ng sits comfortably at a corner table in a pair of black sweatpants and a merino top. 

She looks like someone who’s trying to not be noticed, with a “celeb in disguise” quality that makes it hard not to look. She orders for the table the roast potatoes – “they’re amazing” – and gives off none of the awkward young millennial cues when asking the waiter about the greens. Ng seems too confident for her age, knowing what she likes to a degree most seem not to realise until well after their 20s.

The contrast of wearing sweatpants in an upmarket restaurant doesn’t bother Ng. In her eyes, the lines between high fashion and streetwear are blurring and she doesn’t think people care any more about that distinction. When she designs for Prix, she’s not trying to fit neatly into either of those boxes.

“Luxury doesn’t excite people as much any more, and neither does streetwear. I’m interested to see where it goes because I don’t really think I belong to either of them. People say [Prix] is a streetwear brand, but there are dresses you could wear out to dinner – it’s not necessarily casual, but it’s not necessarily dressy.”

Zoe Walker Ahwa, founder of fashion website Ensemble, says Prix is a really interesting example of a new age for the fashion industry, where designers aren’t so focused on the local market – because they don’t have to be. She says it’s interesting to see young designers like Ng go international from the start, and use social media as a tool for that growth.

“She looked overseas before she looked to New Zealand. A lot of the brands who are more established now, like Trelise [Cooper], they started out when PR was way more focused on traditional media and New Zealand. She made a conscious effort to focus on the US and to use Instagram as a platform to PR herself. She’s part of this next generation of designers who are focused on international stores. They are a lot more outward-thinking.”

‘Clothes are fine and accessories are fine, but I don’t see that being my whole life’

While Prix doesn’t compete price-wise with international fast-fashion brands, one of Ng’s long-term goals is to help drive the fast-fashion industry out of business. She’s adamant that selling a T-shirt for any less than $40 means someone’s getting screwed, and says far too few people are aware of the real cost of their clothing. 

“Greenwashing is so huge in the fashion industry and it’s a scam. These initiatives don’t come out of a place where people actually care about the Earth, it’s just to get more buying power. If you really care about sustainability, you need to look into what your manufacturers are doing.”

She wants consumers to be cautious about brands greenwashing – expressing ethical or environmental concerns for appearance without taking any of the necessary steps to reduce their footprint and treat their workers fairly. “If they really wanted to be more sustainable, they would halve their production size. It’s so dumb. As soon as you stop ordering environmentally harmful fabric, they’re going to stop making it, but that’s just not happening, realistically.”

Before Covid hit, Ng would travel to China regularly to check in at her factory and conduct quality checks. As a kid she learnt a lot about clothing and factory work from her parents, who manufactured socks and would take her on trips to their factory in China. She says a big reason why she chose the factory where Prix garments are made was that they allowed unscheduled visits. 

“I go every three months and I don’t tell them when I’m coming in so there’s no shit. I walk in and check on my stuff and they let me just walk in, so I know that they’re ethical. Because if they weren’t they would make you schedule a time.”

For the last few months, Ng has been working from home in Auckland, after cancelling plans to move to Milan due to the pandemic. She’s got her sights set on expanding her brand, with a dream to start creating more gaming peripherals – keyboards and mice. 

“I think that’s where my interests really collide. I feel like clothes are fine and accessories are fine, but I don’t see that being my whole life. I want Prix to be a lifestyle brand and then under that umbrella just make whatever I want.”

Her intelligence and confidence are noted by Ng’s friends as drivers behind the young designer’s success, but close friend and Prix employee Ch’lita Collins says it’s Ng’s sense of humour and generosity that draw people to her. 

“She has this real ‘if I’m eating, you’re eating too’ mindset, she’s super generous and she’s only ever wanted the best for everyone around her. In New Zealand the whole tall poppy syndrome means nobody really wants you to do well and if they do, they don’t want you to do better than them. Esther goes out of her way to help her friends – she gives a lot of her time.”

If being liked is a currency in the social-media-driven world, Ng is rich. While her bikini photos and mirror selfies may not appeal to the generations who didn’t grow up with an iPhone, it’s the Gen-Z fans she’s trying to interest. For them, she embodies the “Insta baddie” aesthetic that’s taking over from the thigh gaps and kale smoothies that were cool 10 years ago.

It’s those Gen-Z fans who are changing the fashion landscape around the world, and Ng is confident the same will happen in New Zealand, driving a change in the styles we typically see from our top designers. She’s not worried about focusing her energy here for the time being.

At the moment, only 10% of Prix customers are from New Zealand, and Ng thinks most of her international customers aren’t aware the company was born here.

Walker Ahwa isn’t surprised that Ng’s sights aren’t set on the New Zealand market. She says the local industry does need to assess its diversity if it wants designers like Ng to feel more welcome. 

“I think there is a point about the lack of diversity within the industry, behind the scenes, which is definitely true in terms of designers, stylists and writers across the board. I think it’s a valid point that people aren’t having a conversation about yet, but in this younger generation that is changing a lot.”

Despite Aotearoa being her home, and wanting to see more diversity in fashion here, Ng is not particularly concerned about being a part of the local scene. She’s fine with Prix’s current place in the international landscape and if that means New Zealand misses out on claiming her as our own, she couldn’t care less.

“I love New Zealand, it’s my home, but to be honest I don’t care about the scene, I don’t care about anything. 

“New Zealand fashion doesn’t interest me and I don’t owe it anything.”

For a 24-year-old who’s created, designed, marketed and sold her brand to celebrities many pay hundreds of thousands for, why should she need to?