alex (5)

KaiFebruary 14, 2019

10 more lollies that Cadbury can ruin next

alex (5)

It might feel like Cadbury has done enough damage already, but things could just be getting started. 

First Cadbury came for Roses, and we all screamed. Then they came for the marshmallow eggs, and we all screamed again. Then they cut down their Family Bar size, and we started to tire of screaming. When their parent company Mondelez, owner of Pascall, came for our Jet Planes and Jubes, and we gave a little half-hearted grunt. 

Fed up with the constant slew of destabilising confectionery news, I have decided to take matters into my own hands. With over 27 years in the business of eating lollies and choco, I am more than qualified to predict 10 more things that Cadbury and Pascall can still do to fuck up your beloved products in the name of savings. Peace be with you.

1) Untwirl the Twirls

I’m no expert, but I predict the high-tech machine that puts the twirl into Twirls probably costs about nine billion bucks, give or take. Let’s keep those puppies straight as an arrow and watch the savings roll in. Call it a Luxury Flake and I’ll call you a bloody elitist wanker.

2) Mylk Shakes

It’s 2019: nobody drinks milk any more. To keep up with the public’s burgeoning need for alternative milks, I would suggest swapping out Milk Shakes for Mylk Shakes – with an exciting lucky dip from a range of mylks including oat, soy, almond, cashew and perhaps even breast.

3) Kill the Buzz

To show a more safety-conscious and responsible side to the company, Cadbury could revamp the little bee dude on the Buzz Bar with a cool helmet and groovy knee pads. If they really wanted to be responsible, they could also give him a pair of pants to cover his weird bee penis.

4) Coconut Smooth

Think of the soft, spongey palate of the modern day consumer, raised on nothing but smoothie bowls, fine yoghurts and seedless grapes. Smoothing out Cadbury’s Coconut Rough for this cotton wool-wrapped, selfie-taking, snowflake, burnt-out, weak-mouthed generation might just be the ticket to PR heaven.

5) Party Pack < Workplace Pack

I’ll be honest, I can’t remember the last time I saw a Party Pack at a party. Let me rephrase that: I can’t remember the last time I went to a party. What I do know for sure is that nothing sets a workplace alight like a debate about which Party Pack lolly is the best lolly. If they lean in to this new corporate branding opportunity, sales would soar. Just look at this invaluable Slack PR.

Ed’s note: Alice wrote spare mint leaf instead of spearmint leaf on purpose to try to catch everyone out, she swears ?

6) Flake it till you make it

If it’s only the crumbliest, flakiest chocolate that gets the people going, then Cadbury should give them more of what they want. Put the Flakes in a giant blender. Pulverise the Flakes. Turn the Flakes into a dust so fine you can snort it. Vape a Flake.

7) QUARTER the marshmallow eggs

The world is on fire, who gives a fuck.

If you thought this was rock bottom, you were wrong.

8) Vino gums

Griffins already have their booze-named biscuits that don’t have a whisper of booze, so it’s time for Pascall to rise to the occasion. Inject the wine gums with real wine, you cowards.

9) Rocky Road

Now… with actual road!!!

10) Summer Rolls… all year round

You know what would actually be a really simple fix? If they replaced every product in their range with Summer Rolls. They’re dry, they’re nougaty, and nobody has bought one since 1929. Now THAT’s what the people really want.

Keep going!
Yael Shochat’s knafeh at Ima in Auckland (Photo: Supplied)
Yael Shochat’s knafeh at Ima in Auckland (Photo: Supplied)

KaiFebruary 13, 2019

The perfect dish: Unctuous, gooey, soul-nourishing knafeh

Yael Shochat’s knafeh at Ima in Auckland (Photo: Supplied)
Yael Shochat’s knafeh at Ima in Auckland (Photo: Supplied)

Jo Bates tracks down the elusive sweet Middle Eastern cheese delicacy that is as at home on the breakfast table as it is on a dessert menu.

It’s hard to keep up with Yael Shochat’s enthusiasm for knafeh. She’s exuberant on the topic of almost any comestible, but the soft, gooey cheese dish holds a special place in her bank of food memories. It’s a dish she grew up eating in Haifa, Israel, and her forever “favourite thing”. It’s an obsession in Nablus, the Palestinian town from where it’s said to originate. Best served warm with kadaif (or kataifi), a finely shredded pastry, and doused in syrup, it satisfies on a soul-nourishing level.

Back in Auckland, and not keen to live without it when she emigrated in 1998, she makes her own and serves it at Ima, the restaurant she opened a decade ago in Fort Lane, Auckland. The menu describes it as a ‘soft goat’s cheese mozzarella topped with crispy kadaif pastry drenched in hot syrup & sprinkled with pistachio’. It’d be a curiosity for the uninitiated, but those who have ventured have gained, and Shochat’s never taking it off the menu.

Yael Shochat (Photo: Simon Wilson)

I get her enthusiasm. The first time I tried knafeh was in Beirut, at the Rafic al Rashidi sweet shop downtown. Surrounded by vast silver catering trays laden with sweet, chewy mouthfuls of nut-studded pastries, at capacity with a morning of eating behind me and an afternoon and evening to go, once I’d bitten into it, I wasn’t about to relinquish a mouthful of knafeh. Served fresh off the tray, still warm, and sandwiched in a squidgy bread pocket, it oozed with syrup – each mouthful encasing a dab of fresh cream and chopped pistachios.

Knafeh (or knefeh as it’s also known in Lebanon – there are numerous iterations) is a beautifully flexible food that has its place at the breakfast table and on the dessert menu. The white cheese becomes gooey and stringy when warm and has a neutrality that can be dressed down with semolina for breakfast or up with shredded kataifi and cream for dessert.

A Palestinian cook carries knafeh to a market to sell in Nablus (Photo: JAAFAR ASHTIYEH/AFP/Getty Images)

While knafeh features large in Shochat’s childhood, she spent decades wondering how the hell it was made. I couldn’t fathom it either. What sort of culinary magic shazams this deliciousness onto a generic catering tray?

On a return trip to Israel during Ramadan, Shochat got talking to a street vendor who took the time to give her a rough guide to how it’s done. Humbled by the simplicity, she decided to learn the craft from an expert at Al Mokhtar Sweets in Nazareth. At Ima, she makes the knafeh with goat’s milk. “It’s fried in clarified butter to get that crunch, then very hot syrup goes over the top and melts the cheese even further, then you add the pistachios,” she says. It’s sweet, crunchy, soft and stringy all at the same time.

Palestinian confectionery makers add the final touches to the world’s largest knafeh in Nablus on July 18, 2009 (Photo: JAAFAR ASHTIYEH/AFP/Getty Images)

Beirut-based cookbook author and food historian Bethany Kehdy says knafeh stems from ‘kanaf’, the Arabic work to enclose – which it does, wrapping a variety of fillings, in a variety of crusts and moulded into a variety of shapes and sizes. Knafeh dates back to 9th-century Baghdad, she says, and from there it found its way into Ottoman palace kitchens. Kehdy does a version of their version in her cookbook The Jewelled Table (Hardie Grant). She calls it Rhubarb & Rose Mascarpone Cream Osmalieh – in the Levant, Osmalieh is a corruption of Othmalieh, meaning of the Ottomans, the empire builders who left their mark in Lebanon after invading in 1516. Kehdy substitutes the knafeh with mascarpone and cream, so if you can get your hands on kataifi (Shochat says speak to the chef at Shefco; and pastry brand Timos makes it), you can feasibly make this very pretty dish at home.

Apart from Shochat’s homemade knafeh or the baked-ricotta iteration at Gemmayze Street, the results of a nationwide social media callout suggest it’s going to be hard to find on a menu near you. Search it out if you can – it’s worth every mouthful of unctuous perfection.