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“I heart plane food”
“I heart plane food”

KaiOctober 15, 2018

Shock confession: I love plane food

“I heart plane food”
“I heart plane food”

Think aeroplane food is bleak, cliched and kind of awful? You’re wrong, and here’s why. 

It’s the mid 90s. You’re in a smoky comedy club in New York City, a single spotlight illuminating the exposed brickwork, with a single mic on a stand rising up from the darkness. A thin man with big hair, a blazer and sneans steps on stage and confidently removes the mic from its plinth. He eyeballs the audience for a moment, takes a breath, and says:

“What’s the deal with aeroplane food?”

There’s something very cliched and bleak about the food you are served on an aeroplane. The tiny square bowl of single-texture slop, the fridge-cold bread roll, and the fruit salad that always has one piece of pineapple, one grape and a million bits of horrible rockmelon. Then there’s the “dessert”, which for some reason is always strawberry-flavoured and tastes incredibly fake.

I have a confession to make. I love it.

There’s no greater sight in this world than that of the skinny cart busting through the curtain that divides you from the bigwigs in business class. Seeing your steaming pile of dumplings coming toward you at Mr Zhou’s after three beers and no lunch? Please. Nothing will beat the soft, sultry whisper of the flight attendant leaning in and asking “chicken or beef?”, the answer you’ve been rehearsing since they arrived in your sightline tumbling clumsily out of your mouth, barely audible over the dull roar of the engines.

When I’m in a thin metal tube hurtling through a windy, gaping void, I always cling to any link to the world below, as long as I don’t have to think too hard about it. I’ll read the most bullshit fluff book I can, or watch a dystopian teen sci-fi film. I relish the bento box of the skies, eaten with elbows tucked in so as to avoid poking my neighbour.

A thing of beauty (Photo: Getty Images)

I have a long history with enjoying funny, objectively awful convenience food. When I lived in France briefly I became addicted to a packaged flatbread sandwich from Carrefour with salmon and creme fraiche, and the first meal I ever ate in Hong Kong was from 7-Eleven, and featured a “peanut butter bun”, some weird snacks made from soft cheese, and the ubiquitous onigiri.

Plane food is cut from a similar cloth. It’s not good, but it is very novel, and arguably quite hilarious, especially when you’re contending with some particularly stubborn foil covering your orange juice. I think a lot of the novelty comes from the departure from how we eat normally. The bread roll and side salad make it feel like it was built to be a version of fine dining from the 1980s, even though the concept of eating on a plane has been around for a lot longer than that.

A sandwich and a piece of fruit was the first ever airline meal, served on a flight from London to Paris in 1919. I learned this fact from the airplane food Wikipedia page, the existence of which is an interesting piece of information in itself.

A full century later, this isn’t too far off what Air New Zealand offers its domestic flyers. While there’s no fresh fruit, there’s the polarising choice between the chips and the cookie. I’ve been ridiculed and shamed for my choices, but I’m very much a chips gal, particularly when they have the cassava chips and not the horrible, horrible nuts and crackers mix.

Of course if you fly Koru Hour, you’re lavished with cheese and wine. Once I splurged on a Koru Hour flight, only for the flight attendant to tell me and my two-row companions (strangers) that she only had one portion of cheese left. The couple both politely said “Oh I don’t mind, it’s OK” while looking at each other, so I boomed from the window seat “I WANT IT”. It tasted like ashes and shame.

Sky-high dining became a full luxury experience in the 1950s and 1960s, as carriers fought for wealthy international travellers. Iconic French chef Paul Bocuse designed the menu for the first Concorde flight in 1969, and British Airways had lobster on the menu at one point.

The menus have migrated toward cost-effectiveness since then, with airlines working out the prime amount of salt, sugar, carbohydrate and booze to keep you sedate as you’re trapped in your seat-belted purgatory. At altitude, your taste buds are dulled, so these meals tend to be much saltier than what would be palatable on the ground – which is why there’s no point in drinking the flash wine on the plane.

I was fortunate enough to fly business class on Air New Zealand once due to a delayed connection (rather than through my own glamorousness). There were glasses of champagne on boarding (while we were still on the ground and could taste it), an abundant wine list, a menu designed by Peter Gordon, a white tablecloth, and – naturally – a plastic knife.

While I’m not so much of an asshole as to suggest that I’d rather have had the economy class swill on that flight over my wild salmon and asparagus on mash with a glass of Amisfield pinot noir, there was something a little sad about missing out on my favourite part of flying.

Keep going!
Image: Tina Tiller
Image: Tina Tiller

KaiOctober 14, 2018

Wake up, New Zealand: sandwich bread may be on the verge of extinction

Image: Tina Tiller
Image: Tina Tiller

A huge-if-true newspaper report this week has raised the possibility that sandwich bread could soon be a thing of the past. Calum Henderson investigates.

It’s the New Zealand food story of the year, and it broke last Thursday on page 5 of Dunedin community newspaper The Star. Under the extremely emotive-to-southerners headline “Thin ‘cheese roll’ bread in peril”, reporter Shawn McAvinue wrote of a noticable decline of sandwich bread on Dunedin supermarket shelves. Sensationally, the story seemed to suggest the thin-sliced loaf could even be phased out altogether.

If true, this is a seriously huge scoop. Like, Seven Sharp huge. Julian Lee or even Tim Wilson standing in front of the trays in the bread aisle of a Countdown Metro, asking punters what they think huge. Hilary Barry and Jeremy Wells debating it in the studio for a good five minutes afterwards huge.

Huge if true (Photo: Calum Henderson)

How did such a massive story instead fall to a Dunedin community newspaper? And could it possibly be that sandwich bread is on the verge of extinction?

Breaking bread

The original story is a masterpiece of community newspaper journalism. Just look at that lede: “Sandwich bread sales in Dunedin could soon be toast.” The claim is backed up with comment from a Foodstuffs spokeswoman, who confirmed consumers preferred toast bread (“a thicker, more generous slice”) to sandwich bread, before seemingly trying to shift the blame onto the rise of artisanal bakers.

Another outstanding sentence: “The first five shoppers approached by The Star slammed sandwich bread.” The reporter has managed to find five of the most fed-up people in Dunedin and they don’t hold back, describing sandwich bread as a “measly”, “plain” product that “no one wants”. The story is accompanied by a photo, taken by the reporter, showing a local man proudly holding two loaves of the superior toast bread.

I emailed McAvinue demanding he reveal his sources, assuming the story to be a crafty write-off of a press release put out by representatives of Big Wheat. He replied that the idea for the story in fact came when his wife sent him to the supermarket to get a loaf of sandwich bread, but all he could find was toast. This story was an exclusive – and a bloody good one at that.

The horror (Photo: Getty Images)

Why we need sandwich bread

Obviously the implication that bread companies might be secretly phasing out sandwich bread is completely outrageous. Sandwich bread is an essential part of many classic New Zealand recipes. To a southern audience the most important of these is the cheese roll – you simply can’t make a proper one with any other slice of bread. An Auckland subeditor might have changed the headline to “asparagus roll” – the same underlying theory applies.

Sandwich bread is the first item on your shopping list if you’re making those delicious little sandwiches they always have at catered morning or afternoon teas. Likewise, if you’re buying a snarler from a sausage sizzle and they hand it to you on a slice of toast bread, you should chuck that bad boy straight in the bin – these fundraising jokers clearly don’t know what they’re doing. Remember on Married At First Sight the other week, when Ksenia was feeding the ducks? Pretty sure that was sandwich bread too.

Nope, definitely not sandwich bread (Photo: Three)

The problem, and the solution

There is, however, one purpose for which sandwich bread does not seem fit: sandwiches. To make a proper sandwich – one with tomato or any other moist ingredient – using sandwich bread means taking an enormous risk. The thinner slice can quickly become soggy, its structural integrity compromised. For most of us, it’s just not worth it.

Could this be the reason behind sandwich bread’s apparent decline? Why would you buy a product called sandwich bread when it’s bad for making sandwiches? Consumers are confused, and who can blame them.

It’s true that toast bread is the more versatile slice – better for making sandwiches, more absorbent. But there is still a place for both on the market. What I’m suggesting is this: bread companies should drop the “toast” and “sandwich” labels altogether. Toast bread should just be known as “bread”. Sandwich bread should be marketed as “thin-slice bread”, and what we now think of as extra-thick bread should be rebranded “thick-slice bread”.

Confusion reigns in the bread aisle (Photo: Pam Neville)

The end of sandwich bread?

Bread companies would usually expect to pay tens of thousands of dollars for the kind of branding advice dished out above. I have offered it to them for free. In exchange, I sought just one thing: assurance that they would never stop making the product we currently know as sandwich bread.

When asked to guarantee the continued existence of sandwich bread on their shelves, a representative from Countdown ominously told The Spinoff, “We’ll have a chat to the team and come back to you.” They later suggested contacting manufacturers GWF (Tip Top) and Goodman Fielder (Nature’s Fresh, Molenberg, Freya’s, Vogel’s and other popular bread brands) directly. So far neither company has responded to The Spinoff’s media enquiries.

So, the future of sandwich bread remains uncertain. It’s probably fine, but we can’t be too complacent. When was the last time you bought a loaf? Why not sizzle some sausages for tea tonight and nestle them in a soft, thin blanket of sandwich bread. Invite friends around and surprise them with a plate of asparagus or cheese rolls the way they were meant to be made. Feed the ducks. Feed your dog (maybe just a little bit). Sandwich bread is a gift to all – it’s time we stopped taking it for granted.