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Westland mayor Bruce Smith is the major online political influencer you might not have heard of
Westland mayor Bruce Smith is the major online political influencer you might not have heard of

PoliticsAugust 4, 2021

The controversial Facebook page that made Bruce Smith king of the Coast

Westland mayor Bruce Smith is the major online political influencer you might not have heard of
Westland mayor Bruce Smith is the major online political influencer you might not have heard of

Westland mayor Bruce Smith has become an unusually prominent political influencer through a Facebook page he runs. But is it all above board? Alex Braae gives him a call. 

If you wanted to know what was going on in Whanganui around the 1860s, a great place to start would be reading the Evening Herald, a newspaper edited and published by future premier John Ballance.

If you wanted to know about the West Coast in the 21st century, the 27,000-strong Coasters Club Facebook page would do the same job. It publishes historic photos, articles about Coasters who’ve done good, weather reports and images of beautiful scenery.

It’s also an outlet for Bruce Smith, the sometimes-controversial Westland District mayor, to publish long video messages about his policies, campaign in elections, promote a select group of industries, and even dabble in what some critics have described as climate change denial. And in the modern world of online political influencers, Smith has been wildly successful.

The Coasters Club is one of those Facebook pages that dominates the feed. Regular and varied posts, some of which get very decent engagement, mean that once you’ve liked the page you’ll see a lot of it in the ambient noise of social media.

The acknowledgement that the page is wholly owned by a local politician is in full view, if you know where to look. The disclaimer is right there in the “about” section – “the Coasters Club is owned and operated by Rayce Resources Ltd and Bruce Smith”. But there’s no similar disclosure on the associated website’s “about” page, and besides, those just seeing posts in their Facebook feed won’t see the acknowledgement.

The ‘About’ page of the Coasters Club website, which doesn’t mention Bruce Smith anywhere

Right now the pinned post on the Facebook page is a long post outlining Bruce Smith’s thoughts on the government’s Three Waters proposals. At the time of writing, it had been there at least a week, and had far higher engagement than other posts. The mayor has massively broadened his political reach through the page, even though it is ostensibly about the Coast as a whole.

Is that fair? I put it to Smith that people might like the page based on one type of post, and then be served up something completely different, and in the process be misled about the purpose of the page. Does he agree?

“No, I don’t. And apart from anything else, it’s my page. If people don’t want to follow it, all they have to do is not follow it,” said Smith.

Smith said he started the page before he had any political aspirations, intending it to be something of a retirement project, and to help bring in domestic tourism to the region. His previous career had included being chairman of Hokitika Airport, a trustee of the Westland Bank, and a former regional councillor.

He’s got a reputation for playing a bit fast and loose. A 2019 auditor-general report slated Smith and a fellow councillor for going ahead and ordering a stopbank in Franz Josef to be built, without council backing or consultation with experts. Smith defended the $1.3 million project on the grounds of it being justifiable emergency work. In 2013, on an unrelated matter, Smith was found to have defamed fellow Development West Coast trustee Frank Dooley, though this was comprehensively overturned on appeal.

“I’ve never been afraid to say what I think, and that ruffles a lot of feathers at times, but quite frankly I don’t care – I’m here for the Coast, and I’ll be doing what I think is in the best interests of the Coast as long as I live,” said Smith.

Smith’s election wins have been pretty close, with margins of several hundred votes each time. The Coasters Club page has also been a place to post campaign material [with authorisation statements, when required by law], and it’s conceivable that support built up through the page pushed Smith over the line.

An electioneering post put up by Smith in 2019

In one such post ahead of the 2019 election, Smith described his loyalty to the Coast as “unmatched in this election” – in other words, he was the local champion, and his interests were inextricably linked with the interests of the district.

Did the page help him get elected? “It certainly wasn’t a negative,” said Smith, though he reiterated that was never the purpose of setting it up in the first place.

“So then hooking in as mayor, there’s a reality that it does open a lot of doors. And it is political – it’s something that’s part of life for me. I live a political life, and not necessarily for any party, but I certainly very strongly advocate for the Coast,” said Smith. Hokitika is a small place, and people naturally end up wearing different hats, particularly if they’re involved in politics.

This sort of association between an individual politician’s fortunes and the wider public isn’t new, and in fact all effective politicians try to do a version of it. It is highly likely the branding of Jacinda Ardern as leader of the “team of five million” helped Labour win a majority at the 2020 election.

What’s less common is for those political interests to also have connections to business interests. Rayce Resources is a Hokitika-based investment company run by Smith and his family, which in the past has had shareholdings in mining operations.

Mining is a significant industry for the West Coast – in fact, it is one of the last regions of the country where that is still true. And posts on the Coasters Club page certainly push a point of view in favour of mining, and against regulatory impediments to more mining. SNA legislation (Significant Natural Areas) is a particular foe, with admittedly huge swathes of the region’s natural biodiversity on private property in line for protections.

Smith is entirely unapologetic about pushing his pro-mining views, and said he “absolutely” felt they were reflective of the Coast as a whole. He has big ambitions for garnet, ilmenite and coal mining to grow. Smith is also strongly in favour of expanding fishing and forestry in the region.

Conservation organisation Forest and Bird – a group described as “elitist” on Coasters Club posts – has argued strongly in favour of SNAs and protections against mining on conservation land. The enmity between mining interests and Forest and Bird appears to be mutual. Smith mocked their ability to gather local support, saying if they had a meeting on the Coast, “we could rent them a phone box that’s not being used, they could all meet there”.

In response to the criticism from the page, Kevin Hague joked that “if you’re on the wrong side of the Coasters Club you know you’re doing something right”. The former Green MP and Forest and Bird CEO stressed he was speaking in his personal capacity, rather than on behalf of the organisation.

“The tragedy is that people from elsewhere around the country who don’t know any better may stumble upon the group and assume it’s somehow representative of West Coast views – it really, really isn’t,” added Hague.

A reader-submitted post republished by the Coasters Club, which called for a protest against government policies based on the ‘great global warming swindle’.

A local conservation worker who declined to be named was one of those dissenters. “It can be hard to literally put your blood, sweat and tears into trying to protect the environment here when it feels like some others that live on the Coast are so ready to just rape and pillage the land if they can make a quick dollar from it,” said the conservation worker about the messaging on the page. In particular, they highlighted a since-deleted post that implied the floods that recently hit the West Coast were not the result of climate change, in contrast to the views of climate scientists.

Smith couldn’t recall why that post had been deleted, though said there is an admin of the page whose role is to take down anything racist, or that might create a defamation risk. But for the record, what are Smith’s views on climate change? Does he see a greater risk to the Coast from climate change, or from government policies aimed at dealing with climate change?

“Well if you refine the question and said the current government policies, which are spread across so many aspects of life on the Coast, I would see current government policies as the greatest risk the Coast has at present,” said Smith.

“The climate’s been changing ever since I’ve been a kid,” he added.

Smith doesn’t intend to run for Westland mayor next year. But he believes the regional council is struggling, and might put his hand up for that. “I think I can add some value at regional,” he said. The total population of the West Coast is a bit over 30,000, and if Smith runs, it is certain a lot of them will end up seeing his electioneering in their Facebook feed.

Keep going!
An artist’s impression of the housing market (Image: Tina Tiller)
An artist’s impression of the housing market (Image: Tina Tiller)

OPINIONPoliticsAugust 3, 2021

Here are all the levers the government isn’t pulling to fix our housing catastrophe

An artist’s impression of the housing market (Image: Tina Tiller)
An artist’s impression of the housing market (Image: Tina Tiller)

In response to claims successive governments have enabled a massive human rights failure, the prime minister says hers is doing all it can to fix the housing crisis. Bernard Hickey disagrees. 

This column was first published on Bernard Hickey’s newsletter, The Kākā.

PM Jacinda Ardern defended her government against the Human Rights Commission’s accusation that it was breaching human rights law with its housing policies. She said the government was “pulling all the levers” on policy, had acknowledged there was a crisis and didn’t need another report detailing the crisis.

But a quick perusal of the Labour-led government’s policies and comments from the last four years show it is not treating it like a crisis requiring a response similar to that seen after the Great Depression and the Second World War. What was a crisis when Labour was elected in 2017 is now both a home ownership and rental affordability catastrophe.

For example, the Labour-Green government:

  1. has not set out a crisis-style strategy to build enough new houses to lower prices and rents in a way that would meaningfully improve affordability;
  2. has banned itself from properly changing the massive tax advantage on capital gains for owner-occupied and “Mum and Dad” rental property investors;
  3. has actively pulled a lever to inflate house prices and household wealth by 30% when it could have chosen otherwise in the last year;
  4. has refused to use its balance sheet properly to subsidise the massive infrastructure build needed at local and central level to deal with decades of underinvestment and to re-engineer our cities for affordable housing and climate change;
  5. has refused to spell out what level of housing and rental affordability it wants to achieve, given its current aim of limiting house price inflation to around 4% per year implies nearly 40 years of waiting would be required for incomes to “catch up” to even the house price income levels seen in 2017, let alone 2000 (see ANZ research on that and a chart below);
  6. has watered down its direction to the Reserve Bank about taking housing “affordability” into account on monetary policy to simply limiting it to “sustainability” (the Reserve Bank has since said the housing market may not be affordable, but it is sustainably unaffordable because of the unchanged tax rules and lack of sufficient new supply); and
  7. has reinforced expectations that the housing market is both too big to fail and house prices are too politically important to fall by saying its core role is to protect the investment wealth of property owners (the PM has said she did not want prices to fall).

In my view, the government is not pulling all the levers and it is not treating the issue as the catastrophe it is.


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Not doing enough on supply

Back in 1935, the first Labour government led by Ardern’s hero, Michael Joseph Savage, borrowed money directly from the Reserve Bank to launch a state house-building and state-backed private house-building programme that was sustained by both flavours of government up until the early 1980s. Governments from 1935 to 1980 regularly built eight to 10 homes per 1,000 head of population, but that slumped to five to seven per 1,000 for almost all of the last 40 years.

The house-building rate is only now back at eight per 1,000, having plummeted to three in 2009 (worse than the Depression) and is not nearly enough to drive down prices and rents any time soon to affordable levels seen as recently as the late 1990s, particularly given the 1.2m people added to the population over the last 20 years, mostly through migration. I share Shamubeel Eaqub’s view on the scale of the crisis and the lack of urgency. The chart above is from his Sense Partners consultancy.

The government has ruled out 1935-style direct borrowing from the Reserve Bank to build houses, instead allowing money printing to buy bonds that pushed up the value of existing houses.

It is also forecasting falling infrastructure spending from next year because it is abiding by its 2017 pledge to reduce government debt as its first priority as the economy returns to some sort of post-Covid normal.

Where’s the long-term ambition?

The PM and the government have not articulated any long-term ambition to either build their way through the catastrophe, or to change expectations of house price inflation, which has recently risen again because of the 30% rise in prices seen in the last year.

Home owners now expect house price inflation of 6.4% per year for the next two years, up from around 2-3% seen from 2017 to 2020. Expectations are also back to where they were in the last term of the National government, when Ardern campaigned for election on the grounds there was a housing crisis that required a capital gains tax and 100,000 Kiwibuild homes to fix.

Ignoring the mathematics of affordability

The PM herself has categorised “sustainable” house price inflation as around 4% per year, which was the level of inflation seen in the first three years of the government. However, that would mean that after the 30% inflation seen in the last year, it would take nearly 40 years for house-price-to-income multiples to return to the levels seen as recently as when Ardern was elected in 2017, given expected income growth of 4-5%.

Any return to 2000-level price-to-income and price-to-rent levels would take more than a century at the levels of ambition articulated by Ardern. There is no work being done that the government has spoken about publicly to assess what levels and types of house building, house price inflation, wage inflation, interest rates, immigration and tax advantage would be required to return affordability levels to those seen as sustainable overseas of around three to five times income.

Any credible strategy to return to affordability would have to acknowledge expected significant falls in house prices and rents in the short term and house-building ambitions in the hundreds of thousands over the next 20 years. The government has actively not made those plans or forecasts since its election.

Labour refusing to tax wealth

The biggest lever the government has not pulled, which it promised before 2017, was a tax on capital gains beyond the family home. In 2019, the prime minister actually ruled out ever doing one in her political lifetime because median voters did not want one. The government has promised to remove tax deductibility for landlords, but that has yet to be enacted, and it has yet to slow the market down much, particularly now price expectations have bolted to a new higher level.

The proposed deductibility changes also do not address the basic and large tax advantage for owner-occupiers of housing that is weaponised by bank lending. Effectively in 1989, the then Labour government installed a massive tax advantage for home owners to buy homes as a financial asset by removing a previous tax break for pensions while also not imposing a capital gains tax — which it had originally indicated it would do.

The PM again ruled out a wealth tax in this term before the 2020 election, and has repeatedly ruled out land taxes or inheritance taxes.

Labour allowed RBNZ to use housing wealth as a monetary policy tool

In the midst of the Covid-19 crisis, the government actively signed off on the Reserve Bank’s decision to both remove LVR lending restrictions that had suppressed house price inflation for the previous seven years, and to start a money-printing programme designed directly to boost the economy by boosting asset prices, mostly through a $400b increase in the value of housing.

It has accepted the Reserve Bank’s current assessment that it’s too early to say if this policy worsened inequality.

The government also initially refused the Reserve Bank’s request earlier this year for a debt-to-income multiple tool, although has now allowed the Reserve Bank to consult on one, without giving a final sign-off.

Labour is refusing to use its strong balance sheet to solve the problem

The government could borrow from pension funds and savers to kick-start the hundreds of thousands of new home builds needed over the next 20 years, but has instead accepted the Public Finance Act orthodoxy that the government’s first priority is to reduce government debt as soon as the “crisis” is over. It signed up to the expectation of permanent-debt reduction and surpluses, along with limiting the size of government to 30% of GDP, in its 2017 election manifesto.

It has repeatedly used the framing of “keeping a lid on debt” to explain decisions not to build more infrastructure for housing, and not to help councils fund their shares of infrastructure spending.

That’s despite New Zealand’s net debt being demonstrably lower than its AAA-rated peers and exhortations from the IMF and OECD not to use the austerity and low-debt excuse to avoid heavy public investment in the wake of Covid. That’s also despite treasury secretary Caralee McLiesh saying the government could interpret the Public Finance Act to use its balance sheet to solve these long-term wellbeing issues, particularly when interest rates for borrowing are lower than economic growth rates, and therefore effectively “free”.

In my view, the government is not pulling all the levers and is not treating the situation as a crisis, even though:

  1. New Zealand has the least affordable rental market in the OECD;
  2. The Crown is spending $1m a day on putting up some of the 24,000 households in urgent need of housing (who spend an average six months in temporary housing);
  3. The Crown is spending $11m a day on accommodation supplements and rent subsidies; and,
  4. DHBs, schools and other public services are reporting being unable to keep staff or recruit new staff because wages cannot cover accommodation costs in big cities such as Wellington and Auckland.

And for those who say our crisis is no worse than in other countries…


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