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BusinessDecember 4, 2017

The award-winning device that tells you when you need to pee

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When you need to go, you need to go – unless you’re the type of person who has a hard time telling. Jihee Junn talks to the team behind wearable bladder sensor Uri-Go, winner of Callaghan Innovation’s C-Prize for 2017.

Five and a half years ago, Mike Brown broke his back, leaving him paralysed from the waist down. He could no longer walk, but he soon realised that was just one of his worries. “A spinal cord injury means you can’t typically feel anything below your injury. So in my case, I can’t feel how full my bladder is and I can’t empty my bladder naturally.”

Instead of waiting around for something to one day turn up, Brown decided to tackle the issue head-on, teaming up with tech developer Brendon Hale and urologist Dr Frank Kueppers to devise a credible solution to this ongoing problem. Together, they created Uri-Go, a wearable bladder sensor for people who have difficulty telling if they need to go to the bathroom, which includes those with spinal cord injuries, but also Parkinson’s disease, diabetes and numerous other conditions. And on Friday, the unlikely invention took out Callaghan Innovation’s C-Prize for 2017, beating out nine other wearable tech finalists to earn themselves $100,000 worth of support to develop and market their product.

The Uri-Go team: Dr Frank Kueppers, Brendon Hale, and Mike Brown (image: cprize.nz)

For the majority of people, understanding when to urinate is biologically instinctive. When the bladder is full, a message is sent to the brain which sends a message back to the bladder to squeeze its muscles and relax the sphincter. But for those with spinal cord injuries, messages between the bladder and brain don’t always relay in the same way, causing the bladder to overfill.

A device like Uri-Go aims to take the guesswork and anxiety out of not being able to detect bladder fullness, which for Brown could have saved him from some embarrassing moments, such as when he inadvertently wet himself during his best man’s speech at his brother’s wedding. But there are also more serious medical issues the device is hoping to prevent, as poor bladder use can lead to urinary tract infections (UTIs), kidney and bladder problems, sepsis (a bloodstream infection), and, in rare cases, kidney failure.

Hale making artificial human tissue for testing, and Kueppers trying out an adhesive for the device.
(cprize.nz)

Brown adds that during the team’s user tests, he also realised some of Uri-Go’s other benefits, particularly when it comes to saving cost and time. “When I spoke to a solicitor in Wellington, she told me she goes on average twice a day when she doesn’t actually need to go, which takes about half an hour each time out of her day when that happens. So if you think about productivity, especially as a lawyer, that’s a big cost to her.”

“From that, we discovered the actual cost of a catheter which is what most people who can’t manage their bladder normally use to empty their bladder. The cost of each of those catheters – if you add them up to the times you don’t use them or don’t need to use them – is quite considerable. So in my case, I use at least two a day unnecessarily, and they cost roughly $5 each, which is $10 a day, or $70 a week. If you add that over a year or a lifetime, that’s tens of thousands of dollars in cost.”

Hale and Kueppers running tests. (cprize.nz)

While details around the technology itself remain elusive, Hale describes Uri-Go as “a wearable scanner on your abdomen, roughly along the pubic bone belt line [which] sends a bluetooth signal to your cell phone for the user to interact with the device… effectively, all user interaction with the device will be through an app on the phone.”

“When we did an app mock-up [during the user trials], the users were quite happy with that concept. They preferred it because they already had a device and didn’t want another one just to tell them when to empty their bladder,” says Hale.

The question for Uri-Go now is what to do next with the $100,000 worth of cash and resources at their disposal. “This week we’re going to meet to plan that out,” says Brown. Part of that process will involve forming an advisory board, growing our technical team, putting some energy into strengthening our IP position, and attracting further capital. That’ll be a big part of moving forward.”


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Osaka Tower and view of the neon advertisements Shinsekai district
Osaka Tower and view of the neon advertisements Shinsekai district

BusinessDecember 4, 2017

The forgotten friend: Renewing our Japanese trade ties

Osaka Tower and view of the neon advertisements Shinsekai district
Osaka Tower and view of the neon advertisements Shinsekai district

With the rise of China, Japan has taken something of a backseat in trade discussions. Lawyer Steven Moe says New Zealand’s relationship with the world’s third largest economy is still going strong, but may need some TLC.

Whenever foreign investment or overseas strategies are mentioned in New Zealand boardrooms these days it is most likely that the topic is China and its growing influence. As a result it is sometimes easy to forget that Japan and New Zealand have had a very long relationship which goes back many decades and which continues today. But what shape does that relationship take now, and what are the unique characteristics of it – and where do the opportunities lie for further growth?

The Japan New Zealand Business Council met recently in Osaka for its annual conference to discuss these and other issues.  The council started in 1974, and is a member-based organisation promoting the growth of business relationships between Japan and New Zealand. This was the 44th conference, with the next one to be held in Auckland in November 2018. Participants came from large corporations, small and medium sized businesses, government and service providers. I was one of the 61 New Zealand representatives who flew to Osaka from New Zealand, out of more than 130 attendees.   

Japan New Zealand Business Council conference, Osaka. (Photo: Steven Moe)

To give a sense of the scale and depth of the relationship, it is first important to note that Japan is still the third largest economy in the world. Japan also is one of the top five markets for New Zealand, and is an important trading partner with New Zealand Trade and Enterprise (NZTE) at the conference putting the figure on two way trade at over NZD $7 billion.

This can be broken down further to NZ exports of $3.86 billion for the year ending December 2016, while from Japan to New Zealand the total was $3.55 billion. Dominating the trade from the New Zealand side are various natural and food products such as dairy, beef, fish, wood and aluminium, with an increasing focus on tech exports as well. From Japan, the goods mainly include vehicles, equipment and electronic goods. There is also a lot of direct investment into New Zealand by Japanese companies and approximately 100,000 Japanese tourists per year. For more on these and other aspects of the relationship some recent research called “Through the Japan Looking Glass” by The New Zealand Story Group is worth a look here.

The topics covered at the conference included the current economic outlook, infrastructure, manufacturing, trade and the potential for a free trade agreement, agriculture, science and technology. The uniting theme was sports, since the Rugby World Cup will be held in Japan in a few years, followed by the Olympics in 2020. One of the other themes to emerge in each of these sessions was the similarities faced by both Japan and New Zealand in each of these areas.   

Japan New Zealand Business Council conference, Osaka (Photo: Steven Moe)

Beyond the statistics and trade figures there is something else going on though – both countries share many similarities and deep connections. Perhaps due to both being islands, each culture has a strong sense of identity and independence from the rest of the world. Both have similar landscapes with active volcanoes, rivers, lakes, forests – and earthquakes.  

Unfortunately, the world’s eye on the Christchurch earthquakes in 2011 shifted across the Pacific Ocean to the major quake that hit Japan just a few weeks later. I was living in Tokyo at that time and vividly recall flying back from helping my parents clean up their house in Christchurch only to be in Japan (on the 22nd floor of a skyscraper) for the Japan earthquake.  

As well as all these connections, it is also worth remembering that Japanese became one of the first Asian languages offered in New Zealand schools, and there is a generation of Kiwis who learned it. Many young people have gone on the JET programme teaching English, while others have gone there on a one year working holiday visa.

But what does all this actually mean? Perhaps it is time that Japan was placed back on the agenda at Kiwi board meetings that discuss overseas strategies. There is a ready market in Japan for quality goods, and particularly those that are foods with health benefits – but also increasingly from our world leading (and growing) tech sector. It would certainly pay to keep Japan in the picture going forward, as there are real opportunities for New Zealand businesses to explore there when they look to grow their overseas business or first start developing that strategy.

Steven Moe is a lawyer based in Christchurch at Parry Field Lawyers who recently returned to New Zealand after 10 years at an international law firms in London, Sydney and Tokyo. He works with Kiwi companies going offshore, as well as foreign companies looking to invest in New Zealand. He has a podcast Seeds: Talking Purpose where he interviews entrepreneurs and social enterprises about their journeys.


The Spinoff’s business content is brought to you by our friends at Kiwibank. Kiwibank backs small to medium businesses, social enterprises and Kiwis who innovate to make good things happen.

Check out how Kiwibank can help your business take the next step.