Image: Getty
Image: Getty

PoliticsFebruary 15, 2019

Why fining parents for smoking in cars isn’t the answer

Image: Getty
Image: Getty

The government recently announced that it would ban smoking in cars when children under 18 are present, making the act a fineable offence. But social scientist Dr Kyro Selket argues the decision isn’t all it’s cracked up to be. 

On Sunday, I stopped at my local Franklin takeaway for one of their exceptional butter chicken pies. As I sat satisfying my growing addiction, a number of cars pulled up and within seconds, passengers – mostly women – jumped out and lit up. They’d have a few quick puffs, pinch off the hot tip of their rollie, saving the rest until later, and head into the store.

That morning I’d heard the associate minister of health Jenny Salesa say she was going to ban smoking in cars when anyone under the age of 18 was present. This was apparently at the behest of The AM Show’s Duncan Garner and a small group of Pākehā academics who claimed the whole country was behind them.  

I decided to wait to see how many people were committing what was going to be made a fineable offence. Over a period of an hour not a single woman smoked in her car with children present. I began to wonder if this was just another cooked up middle-class attack on the poor who have disproportionately high smoking rates.  

The evidence being used to support changing the law is apparently a 2014 Action on Smoking and Health survey in which one-fifth of teenagers aged 14 to 15 said someone had smoked in their presence when they were travelling in a car or van in the previous seven days. In that same survey, 17% of Māori girls said they were already regular smokers. High school students are hardly representative of the “newborn baby” Garner claims is being abused by “stubborn” parents who just won’t give up.

Whipping up hysteria about smoking in cars might be good for Garner’s profile but it’s classic Fake News. He’s harking back to a time when everyone smoked in their cars because none of us knew any better. Those days are long gone. Three decades of stigmatising anti-smoking campaigns and shaming people for smoking in their cars with children present have worked and the majority of smokers who once smoked in cars no longer do.

If you do see a parent smoking in a car with their kids, you’re more likely to be looking at a parent that needs help with a number of social and economic stressors, not just smoking. Or they belong to communities that haven’t been reached by the predominantly Pākehā urban middle-class campaign messages. The disproportionately high smoking rates among Māori and Pacific Island peoples, who will be hardest hit by punitive smoker-bashing laws, are a testament to that.

Māori men are still twice as likely to smoke as non-Māori men, and Māori women are 3.5 times more likely to smoke than non-Māori women. About a quarter of Pacific Island people smoke and they’ve experienced no significant drop in their smoking rates over the last decade. It’s not insignificant that the first law to directly fine the smoker is implemented long after Pākehā have achieved some of the lowest smoking rates in the world at 13.5%.    

On this topic, last year Prime Minister Jacinda Ardern said the best approach was to support families to stop smoking together. Amending the Smoke-Free Environments Act to clarify the government’s support for a harm reduction approach is the way to go. Running a campaign to encourage current smokers to switch to risk-reduced products would be excellent. Using a strength-based approach to support young Māori mothers to address their triggers to smoke is backed by the Ministry of Health’s work.

It seems Ardern’s promise of an “empathic government” is getting kicked down the road, or perhaps Salesa didn’t get the memo? Instead of fining people for being addicted to smoking, an empathic approach would be to use the relatively rare sight of a parent smoking in a car with a child as an opportunity to ensure that such whānau are accessing the appropriate health and social services. On that note, it’s time privileged Pākehā academics backed off from relentlessly lobbying for their top-down authoritarian strategies to be funded over and above Māori and Pasifika solutions.

Dr Kyro Selket is a social scientist at the Centre of Research Excellence: Indigenous Sovereignty and Smoking

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PoliticsFebruary 14, 2019

Notes towards a grand unified theory of the terrible National Party sausage ad

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Everyone is ripping into the National mansplaining-KiwiBuild-barbecue ad online. But what, wonders Danyl Mclauchlan, if that was exactly what they wanted to happen …

Sometimes the New Zealand National Party makes great political ads. Think about the now famous ‘pretty legal’ rowing ad from the 2014 election. Yes, that led to the party being sued by Eminem which was possibly not ideal, strategically, but that single image of a ship or canoe, or boat or whatever (I don’t know about rowing) powerfully cutting through the water, propelled by an elite team of blue-clad synchronized chisel jawed models while their red and green rivals floundered around in the shallows said everything the Nats wanted to say about themselves and the hypothetical Labour-Green-Internet Mana alternative.

Sometimes they make terrible ads. The worst – which I cannot find online – was way back in 2002, during Bill English’s first, doomed swing at the leadership. It was a law and order piece in which English moved through a darkened house while ominous music played, and the subliminal message was that if you voted for the National Party Bill would break into your home and kill you. The party received the worst result in its history.

Then in 2011 they produced a party political broadcast in which Key sat in a badly lit theatrette clumsily responding to softball questions of the ‘Why-are-you-so-great?’ variety. It was literally unwatchable, especially compared to Labour’s broadcast which played directly afterwards and was a lavishly produced and genuinely moving tribute to the historical achievements of the party. But when the viewership numbers came in they revealed that hardly anyone watched the Labour broadcast: National’s was so unbearably dull the entire nation simply switched off for the night. So their disaster was, in a weird ten-dimensional chess way, a huge triumph.

Now we have the sausage ad critiquing Labour’s troubled housing policy. Two men at a barbecue explain to a woman that the Kiwibuild program is a flop. “It’s all sizzle no sausage.”

https://twitter.com/NZNationalParty/status/1095450234568622080

For progressives the ad is an offensive failure because it’s an egregious instance of mansplaining. It’s men explaining maths and politics and economics to a wide-eyed woman! National supporters feel that the ad succeeds because the target audience for the ad is not outraged progressives who would rather die than vote National; instead they’re communicating to demographics who won’t be offended by mansplaining but who might be persuaded by the critique of KiwiBuild.

Illustration: Toby Morris

Here’s my grand conspiracy theory. Progressives are actually the primary target for this ad and it is designed to offend them. Offense and controversy makes things newsworthy and earns you coverage in the mainstream media, thus potentially reaching a far greater number of viewers than National would get through making a non-controversial, non-mansplaining ad. The way you communicate the KiwiBuild critique to the wider public – who are never going to watch a political ad in their feed, even if you boost it – is by breaching progressive rules of etiquette and provoking a controversy. This is Trump’s great innovation in political marketing: you don’t need to pay for advertising you just repeatedly outrage progressives, especially those who work in the media, and they’ll give you all the free coverage you could hope for.

And, predictably, there are now stories about the controversy up on TVNZ and NewsHub with embeds of National’s ad. The system works! Of course this is much tamer than anything Trump says or does: New Zealand is a very different political environment from the US. It’s probably an experiment, as much as anything else: National knows that the media cycle is fast, that everyone will have forgotten about this in two or three days. They can try out material and see what works. Soon everyone will have moved on and be sickened with outrage by something else. Although, the video is labelled “Rhetoric vs Reality #1”. Presumably there will be more: maybe the next shocking thing will be the next National Party ad, giving online progressives the chance to spend the whole year furiously amplifying National’s talking points.