Auckland deputy mayor Desley Simpson: ‘Don’t judge a book by its cover’ (Photo: Lawrence Smith/Stuff)
Auckland deputy mayor Desley Simpson: ‘Don’t judge a book by its cover’ (Photo: Lawrence Smith/Stuff)

PoliticsApril 28, 2023

Why isn’t Desley Simpson the mayor?

Auckland deputy mayor Desley Simpson: ‘Don’t judge a book by its cover’ (Photo: Lawrence Smith/Stuff)
Auckland deputy mayor Desley Simpson: ‘Don’t judge a book by its cover’ (Photo: Lawrence Smith/Stuff)

When floods smashed Auckland, deputy mayor Desley Simpson left her boss in the shade. So why has the councillor from the posh end of town never had a crack at the top job?

This story was first published on Stuff.

Desley Simpson wants her photo taken at the Wintergardens glasshouses in the Auckland Domain, because she is really proud of the council’s recent refurbishment of the century-old architectural jewel: on time, on budget, on message.

So here we are, just after 11.30 on a sunny Tuesday morning: Simpson and her chief adviser Edward, and Stuff photographer Lawrence Smith and me.

The Wintergardens look lovely, but Smith isn’t happy. The sunlight’s glary. The glasshouses are infested with visitors who’ll get in shot. Also, Smith has learnt that Simpson, deputy mayor of Auckland and councillor for well-heeled Ōrākei, has a blue Porsche 911 with the plate: “DESLEY”.

Sooo… he can take the gardeny picture Simpson’s hoping for, but if the car’s nearby, could she also pose in front of that?

Simpson takes a small backward step. Yes. She drove, so her car’s here. But her guard is up. She knows what this is all about.

“That’s the story of my life. I’m judged. Because you judge a book by its cover.”

Desley Simpson (Photo: Lawrence Smith/Stuff)

Still, she’s co-operative, re-parking to meet the photographer’s needs. And that’s not totally surprising: throughout her 16-year career in local politics, Simpson has been notably accessible, to media and to the public.

Yet I can’t be the only Aucklander who only fully noticed Desley Simpson and her media chops after the chaos and ill-temper of the Anniversary Weekend floods.

First there was that car crash of a press conference at Helensville Fire Station, where Simpson literally dragged mayor Wayne Brown out the back door to stop him bickering with journalists.

In the following days, Simpson picked up the talking stick Brown had so tetchily cast aside and became, as Newsroom put it, Mayor-by-Default: someone who could communicate calmly and clearly to let the city know Everything Was Probably Going to Be Alright. When Cyclone Gabrielle blew in a fortnight later, Simpson was still in loco parentis.

Which is why I thought it might be interesting to meet her. Despite Simpson’s anxiety about being pigeonholed by a photograph, it was only after reading cuttings that I realised she was extremely wealthy and she likes bright designer clothes. I had no idea what car she drove.

Which isn’t to say that I’m now entirely uninterested in the Porsche. It’s a beautiful thing of gentian blue and stitched leather. As I ride shotgun with Simpson to the council offices for the interview proper, the engine purrs like a lion that might tear your limbs off if it cared to.

Wayne Brown’s office is on the 27th floor. We stop at the 26th, but the view from the deputy’s office is still spectacular: Harbour Bridge to the left; Tamaki Drive to the right; Tīkapa Moana/Hauraki Gulf in between, glinting like a handful of diamonds.

For Desley Simpson, politics runs in the family. Sir Henry Brett, a many-greats-uncle, was mayor of Auckland in 1878. Her mother’s adoptive father Sir James Donald was a government minister and later chaired the Auckland Harbour Board. Each time Simpson’s been sworn in she’s worn Sir James’ fob chain “because my mother got it made into a bracelet.”

Music’s also in the blood. Simpson’s mother Leonie Lawson, still going strong at 92, was head of music at Diocesan School for Girls. Simpson herself is an accomplished musician who plays pipe organ, piano, cello and flute.

Growing up in Remuera, Simpson had “a very happy childhood”.

“We had a big back yard and could climb trees. We had a holiday place on the Coromandel. I had a younger brother, and great parents.”

When I ask what year she was born, Simpson declines to say.

She’s also slightly resistant when I ask for a walk-through of her pre-politics CV, because it seems “not exactly relevant to my job”, But she gives a few snapshots: she studied science and psychology. She was general manager of the Yamaha Music Foundation. She was involved in the Graeme Dingle Foundation and co-founded Kiwi Can, a values-based schools programme that focuses on “how to express yourself when you are angry or sad”.

She had two children – both now in their mid-30s – with Scott Simpson, who is the National MP for Coromandel. Her second husband, Peter Goodfellow (of the richlister Goodfellow family), was National Party president from 2009 to 2022.

Simpson with husband Peter Goodfellow, at the Halberg Awards in February. (Photo: Fiona Goodall/Getty Images)

Simpson herself didn’t get around to politics until 2007. Her father had recently died, her marriage had ended. People had been urging her for years, but now it felt like time, so she stood, “and the rest, as they say, is history!”

That history in full: Hobson Community Board 2007; Ōrākei Local Board 2010 then 2013; Auckland councillor for the Ōrākei ward 2016 then 2019 (including appointment by mayor Phil Goff as chair of the powerful Finance and Performance Committee). Then, after her re-election as councillor last year, the new guy, Wayne Brown, made her deputy mayor.

She says she’s proud of big projects such as raising sections of Tamaki Drive (“when all these floods came along, that road was driveable”) or the walking-cycling shared path through Pourewa Valley. Also the way she proved herself in the finance roles under Goff, even though he was far to her political left.

But 16 years of newspaper cuttings show she’s also really into the small stuff: traffic lights, zebra crossing and cycle-lanes; the provision of berm-mowing; the fate of a dog running into traffic near Kohimarama beach. In local paper snaps Simpson admires a worm farm, celebrates some new astroturf, poses near a twinkly-lit tree.

Does she ever grow tired of this stuff?

“No! I wouldn’t do it if I didn’t love it. I could be a lady who lunches a lot and having a great life, you know, but I think I am having a great life. I’m living the life I want to live.”

Simpson in 2013, with kindergarten manager Karen Affleck, celebrating the arrival of some new artificial turf on a field in Ōrākei (Photo: Jason Oxenham/Stuff)

Simpson is on the political right, traditional home of climate denialism, but says that’s not her. Obviously climate change was behind the big flood, “and we’re not going to have to wait another hundred years for the next one”. Assuming she thinks otherwise would be “judging a book by its cover”.

Likewise around issues of colonisation. She remembers a time when “my father wanted me to leave a school that taught Māori”, but there’s been a generational shift, and now it’s impossible for her to represent Ōrākei “without knowing that a big part of it is Takaparawhā/Bastion Point and the marae and Ngāti Whātua”.

The people of Ōrākei voted her in, but that doesn’t mean she doesn’t care about other parts of the city.

Efeso Collins, the Manukau ward councillor who lost out to Brown in the mayoral race, has often said he would deliberately sit next to Simpson in council, so Auckland’s richest and poorest wards could learn from each other.

Yep, says Simpson, she and Collins would sit together and the exchange of ideas worked “both ways”.

“But again, don’t judge a book by its cover. I spent a lot of time in South Auckland with the Kiwi Can programme. I was in pretty much every school in Manurewa, a lot of schools in Māngere.”

She says she’ll never know South Auckland like someone who grew up there, but that’s why there are 20 councillors around the table: “It’s about the diversity of Auckland.”

Desley Simpson in late 2022 with then fellow Auckland councillor Efeso Collins. Both say they learnt a lot from each other about each other’s wards. (Photo: David White/Stuff)

On the weekend of the floods, Simpson was just home from abroad. She was hoping for an uneventful long weekend to overcome her jetlag.

Instead, rain fell, the city flooded, and she found herself in Helensville, watching Brown coin the phrase “widespread misunderterpretation” and losing his rag.

Simpson says what happened is that unlike prime minister Chris Hipkins, who turned up with a speech to read, Brown was responding on the fly.

“I’ve seen him do this before. He tries to explain what happened and he just cannot articulate that. He gets upset when the media don’t seem to understand what he’s trying to say.”

Simpson realised that “it wasn’t getting any better, so it was just like – get outta here!”

Has she ever had to drag a speaker off a stage like that before?

“No.”

Did she realise in the moment it might become a meme?

“No.” She laughs loudly. “No, I didn’t.”

Desley Simpson (in green) and Wayne Brown (right) listen as fire and emergency manager Ron Devlin takes media questions about the Auckland floods. (Photo: Bruce Mackay/Stuff)

Given the praise heaped on Simpson for her subsequent performance as the public face of the floods, is Simpson going to run for mayor herself?

“I think my answer at the moment is one never says never. At the moment I am more than challenged being deputy mayor.”

OK. But what if you were running for mayor. What would your policies be?

“Oh stone the crows! I haven’t even been in the job six months. Can we get through at least a year of this term?”

OK. Let’s ask again in October.

Simpson has to be at the Town Hall at 2pm, so we race through some quickfire questions. Favourite travel destination: Italy. Favourite spot in Auckland: The Domain. Thing you love most about Auckland: “He tāngata, he tāngata, he tāngata.”

Thing that upsets you most about Auckland?

“Congestion, maybe? … Actually nothing really upsets me. It can be frustrating that it could be better, but I’m never upset by Auckland. I love it. It’s like a child, you know? Your children can do things that annoy you, but you love them regardless.”

There’s one more thing I want to ask.

At least four times today, Simpson has said people shouldn’t “judge a book by its cover”. She first said it when asked to pose by her Porsche, so it’s probably connected to that, and maybe the pink Karl Lagerfeld dress she’s wearing. But I want to be clear: what precisely is the “cover” Simpson reckons people are misjudging? And what’s the book inside that they should be noticing instead?

She responds with a question of her own.

“Why haven’t I stood for mayor? [Because] I never thought anyone would vote for someone who looks like me. And I’m not going to change the way I am or who I am.

“Yet I have seen white man after white man after white man put their hand up. And it doesn’t seem to matter for a man, but as a woman, you can be judged by what you wear, what your hair looks like. Phil Goff I think lived in a grey suit, you know? But I’m me. I love nice things. I love colour. I can afford that and I like to wear it – it’s a reflection of my personality.

“But it’s tough out there for some of Auckland. And I do my utmost best to understand what it’s like to be in areas outside of my own.”

That’s why, long before politics, she worked on those programmes for school kids. She really believes people can be whatever they want to be, regardless of background. That’s partly why she’s been reticent today about her own background.

“Because it shouldn’t matter whether you were privileged or not. We have a city that no matter where you live, we have a wonderful education system – even though it’s got a whole lot of problems. You can be whatever you like. You can go to university. You can deliver on your dream.”

Her voice cracks.

“I am so passionate about this city.”

She fully tears up, then takes a long breath.

“I know that people like you look at me and you think well, she does this, and she drives that. She can’t possibly be something else. And you couldn’t be more wrong. And I’m sorry you’ve left it to the last five minutes to cover that.”

She laughs at her tears.

“Woah! Glass of water please!”

She continues: “But I work as hard as the hardest-working person in this building. I just have this vision for Auckland where everybody can thrive.”

The water arrives, and some tissues. Simpson sips, and dabs.

“God. That’s so unusual for me. But this is my passion. Forget what I did when I was 5 or whatever. Doesn’t matter.”

Her next appointment is in seven minutes. She gathers her stuff and strides for the lift, apologising as she goes, perhaps for the hurried conclusion; perhaps for the surprise tears.

I’m slower to move and by the time my lift reaches the ground floor she’s already halfway across the street. There she is: the deputy mayor you’ll never see in a grey suit, walking very fast toward the Town Hall.

Keep going!
Revenue Minister David Parker in black and white, wearing a suit. There are green bubbles in the background
Revenue minister David Parker (Image design: Archi Banal)

PoliticsApril 28, 2023

Bernard Hickey and David Parker get down to brass tax

Revenue Minister David Parker in black and white, wearing a suit. There are green bubbles in the background
Revenue minister David Parker (Image design: Archi Banal)

In the wake of two reports that reveal the shockingly low rates of tax paid by New Zealand’s wealthiest, Bernard Hickey talks to the revenue minister who commissioned them about reframing the debate.

Changing taxes is really hard; increasing taxes is almost impossible. And introducing a new tax has proven absolutely impossible over the last decade in New Zealand. And when we think about the debates around capital gains tax ahead of the elections of 2011, of 2014, and then 2017, you realise just how hard it is to get anyone to agree to a new tax.

In essence, there is a massive problem here with magical thinking. We love the idea that we can have public services, maybe even some initial infrastructure investment, but we don’t want to have higher taxes to do it. And over the years, that’s meant that we have continued to cut taxes, because one way to get elected is to promise a tax cut, and provide services, or more importantly, keep a sinking lid on services. But this wasn’t always the plan.


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Way back in the late 1980s, when our tax system was being reformed in a really big way, we slashed income taxes. And we introduced a new type of tax, the Goods and Services Tax. It’s been increased a couple of times since then. But what it’s meant is that we have built what appears to be a very efficient and sensible tax system, broad base low rate, hardly any exceptions, certainly for GST, and a very simple system for PAYE. 

But in doing that, we’ve created a massive hole in our tax system, which is now skewing our economy towards a lot more investment in dead land in particular. Our tax system should be progressive – which means as you get higher and higher up the income spectrum, you should be paying a higher percentage of your income in tax – but that’s not the case. Particularly because we don’t have a capital gains tax.

This week on When the Facts Change I spoke with revenue minister David Parker, who thinks about this a lot, and who a year ago asked Inland Revenue to do a study of what the actual wealth and income of our richest people was. IRD went away and surveyed more than 300 families, and found that on average, they were worth a quarter of a billion dollars each, and that collectively, those 300 families created income in the 2020-2021 year of $14.6 billion. 

But because there is no capital gains tax, we discovered this group paid an effective tax rate of just over 9%. Why is that? Well, it’s largely because most of their income is structured as capital returns. It might be a purchase and sale of land, or some sort of company. And quite often, there is no tax to pay, there’s nothing to declare. So what that’s meant is that over time, we’ve built a system where those who are the richest and who should be paying a higher percentage of their income in taxes than those on lower incomes have ended up paying less.

The two studies produced this week by IRD and Treasury show that someone on an $80,000 a year PAYE income will effectively be paying 30% of their income in tax, both in PAYE and through GST, because they probably spend about three quarters of the money they earn. Those people who are on lower incomes will actually be paying quite high rates as well. What it means is that now, because of this hole in our tax system, those people who are the richest are effectively paying a third of the tax relative to their income of those on lower incomes. We’ve built ourselves a fundamentally unfair tax system. 

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Anna Rawhiti-Connell
— Senior writer

And we’ve locked it in for nearly two decades, in that we haven’t been able to introduce a tax on capital gains, or on wealth, or an inheritance tax, all of which are perfectly conventional and in place in other areas. It’s meant that our tax system has been not just economically locked in place, but politically locked in place. Now, we know that in 2017, then opposition leader, soon to be prime minister Jacinda Ardern decided three days before the election to bail out on Labour’s policy of bringing in a capital gains tax in its first term. She promised not to do that, and instead have a tax working group. And then in 2019, when that report finally came back, she promised that in her political lifetime, she would not bring in a capital gains tax. And that’s why we didn’t have a debate about it at the 2020 election. 

Now, everyone else in the Labour Party pretty much still wants a capital gains tax to redress this fundamental unfairness in our tax system. David Parker is one of those, but he hasn’t expressed a particular view in this interview about what type of tax change he wants. So he’s been very careful not to say what he would like to do. But this research ordered by David Parker and presented by David Parker this week reframes the debate about tax. Up until now, a capital gains tax has been presented mostly as something that would hit middle New Zealand, that would stop them from being able to buy rental properties and from being able to build up their wealth, from being able to get on the ladder and help their families get on the ladder. 

But this research shows that the biggest chunk of untaxed income is actually concentrated around a relatively small number of people earning enormous sums and hardly being taxed at all. For example, if those 311 families had been taxed at the same effective tax rate as someone on a PAYE income of $80,000 per year, they would have paid $3.3 billion extra in tax in the 2020-2021 financial year. Instead, that money had to be borrowed. And those people who earn that money didn’t pay tax on it. 

There is a new opportunity here to reframe the debate around whether those on extremely high incomes should pay a fair share, rather than a debate about middle New Zealand paying a capital gains tax. Find out some more from my interview with David Parker, recorded on Wednesday afternoon, just after the release of the two reports from the IRD and Treasury.


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