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SocietyJanuary 23, 2023

One man’s quest to get 10,000 pairs of NZ-made wool socks to Ukraine

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Alex Casey speaks to the driving force behind Send Our Socks about his ‘audacious’ goal to send thousands of NZ-made wool socks to Ukraine. 

Last year Wellington advertising creative Chris Childerhouse was reading news from Ukraine and, like many of us, feeling a deep sense of despair. “I just couldn’t quite believe that there was a war happening in Europe in the year 2022,” he recalls. To try and combat feelings of helplessness, the self-described “problem solver” got to work. “I just started to think about if New Zealand had anything that we could offer,” he explains. “Everyone’s sending tanks and guns and missiles and stuff like that, but we’re not really set up to do that.”

It was when he was reading about the bitterly cold conditions that some parts of Ukraine are facing over winter – temperatures plummeting to negative 20 degrees in parts – that inspiration struck. “I sort of thought, ‘man, we’ve got heaps of wool and we’ve got tonnes of sheep’,” he says. “I quickly realised that socks would probably the easiest and smallest unit that we could create.” From that brainwave, the idea for SOS: Send Our Socks was born, a crowdfunded campaign to send 10,000 pairs of New Zealand made wool socks to people in Ukraine. 

With a background of 25 years in advertising and media, Childerhouse began reaching out to his contacts to see if there was enthusiasm for the idea. The New Zealand Sock Company got on board as the suppliers, offering up thousands of pairs of wool socks already in stock and the promise to produce more “if it goes gangbusters”. Humanitarian organisation Mahi For Ukraine signed on to support with delivery logistics, with spokesperson Viktoriya Pashorina-Nichols recalling the organisation was “delighted” to hear the pitch back in November. 

People look at the exterior of a damaged residential block hit by an early morning missile strike on February 25, 2022 in Kyiv, Ukraine (Photo: Chris McGrath/Getty Images)

“Any support that a person living in Ukraine can get is extremely highly valued and appreciated, given the horrific circumstances that the people are living in,” she says. “Many Ukrainians are living and fighting among the rubble of destroyed houses, with no power or running water due to Russia’s terrorist attacks on the country’s infrastructure, and the prospect of a harsh winter under such conditions is unimaginable.” Childerhouse puts things even more simply: “I just thought a pair of warm socks might make a really crappy situation slightly more bearable.”

As well as being immediately useful to individuals in need, Childerhouse says the woolly sock is an “enduring” New Zealand symbol. “When I was thinking about this, it was around Christmas time, and obviously everyone gets socks at Christmas,” he says. “I thought it could be a real sweet connection between New Zealand and Ukraine.” He describes himself as a “wool convert” from a young age, fondly remembering going on long walks and fording rivers with his dad, who passed on the old trail wisdom that even wet wool will still keep you warm. 

Something as small as warm socks can make a big difference. (Photo: Getty)

When we talk, the campaign has been live for a few hours had already raised nearly $2,000. But Childerhouse admits his goal is much more ambitious. “Our goal is $200,000,” he says. “I wanted to set a fairly audacious amount.” Each pair of socks costs $20 to produce and deliver to Ukraine, but Childerhouse says people are welcome to donate as little as $1 to support the cause. “Every little bit counts and makes a meaningful difference,” says Pashorina-Nichols, who also encourages New Zealanders to read a list of other trusted initiatives on their website

Speaking on a sunny morning from Wellington, Childerhouse hopes that SOS is one small way for New Zealanders to feel less removed from a tragic situation happening on the other side of the world. “I know it’s lovely, hot and summery here and life feels pretty cool, but a long way way away it’s pretty terrible and freezing cold.” Although he doesn’t want to speak too soon – the campaign is still a way off meeting its target – he says the process has already taught him that it is possible for anyone to make a difference, no matter how small. 

“I haven’t pulled this off yet but hopefully this works,” he says. “And hopefully a few people get some warm socks and know that they’ve got some friends in New Zealand thinking of them.”

The more the merrier? (Image: Archi Banal/Getty Images)
The more the merrier? (Image: Archi Banal/Getty Images)

OPINIONSocietyJanuary 23, 2023

I grew up in a crowded home and I’m grateful for it

The more the merrier? (Image: Archi Banal/Getty Images)
The more the merrier? (Image: Archi Banal/Getty Images)

New statistics reveal that nearly 40% of Pasifika people live in a home that’s short on bedrooms. Sela Jane Hopgood takes us into her overcrowded family home and asks whether it’s large extended families that are the problem.

It’s no secret in Aotearoa that the majority of Pasifika people come from large families. Valerie Adams, Faumuina To’aletai Mafaufau David Tua and the late Willie Los’e are prime examples.

However, responses to a One News article about last week’s Stats NZ report that Aotearoa’s housing is often unsuited to Pasifika families highlighted how many people don’t actually understand what Pasifika people mean when they say they come from a “large family”. 

Or why a Pasifika person doesn’t seem shocked when their Sāmoan friend says he has nine siblings. Or why you rarely see elderly Pasifika people in rest homes.

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Gabi Lardies
— Staff writer

I come from a family of nine including my mum and dad. I have four brothers and two sisters and this year marks 40 years of living in our family home in South Auckland, which my parents bought on a single income back in 1983.

It’s a standalone three-bedroom home and over the 40 years, it has housed not only my immediate family, but grandparents, aunties and uncles, cousins and grandchildren.

An aerial view of Māngere
An aerial view of Māngere (Photo: Getty Images)

As a family we reaped the benefits of the Tongan language transmission, as we heard it spoken around the household constantly.

Monday was always our washing day, and it was like a 9am-5pm shift because it would take my mum the whole day to get through six to eight loads of laundry. There was always a queue to the bathroom at the beginning and end of the day. We never had to worry about the expiry date on milk and bread because we would get through those items within days, if not hours.

As our family expanded, my parents played Tetris trying to fit us all in comfortably while sticking to the Tongan tradition that a sister was not allowed to share a bedroom with her brother. I shared a bedroom with my younger sister for around 20 years and that’s what laid the foundation for us remaining best friends to this day. However, as a student, I did have to study right up until midnight at the university library as I knew I wouldn’t get the same peace and quiet back home. My parents’ bedroom was the lounge and although sometimes it was embarrassing to have a bed in the lounge, we did enjoy lounging on it as we watched Dragon Ball Z after school.

In the late 1990s, Mum and Dad saved up to have a garage built in our backyard, which included two extra bedrooms. That became a common sight on our street – garages turned into sleepout spaces or portable sleepout/self-contained cabins added onto the front lawn.

It was affordable back then and a lot of the houses bought 40-plus years ago had a generous front and backyard to allow for these plans to unfold. 

That’s not the case today.

Now I’m 31 and own a three-bedroom townhouse with no backyard in central Auckland with my husband, our four-year-old son and my brother-in-law. The home suits us now, but not if we plan to have more children as we can’t do what my parents did in the ‘90s and add a sleepout.

Choosing to have my brother-in-law live with us reflects the way I was brought up with my family – not wanting to let our family live alone, but also the importance of always having our family together. I will never tire of the strong bond my son has with his uncle or, as he calls him, his best friend.

I visited my family home recently and there were some streets I barely recognised because of the new construction in place – construction that looked like the very townhouse my husband and I bought. I immediately saw how a “small” Pasifika household would struggle to live in such cramped spaces.

Big families, smaller and smaller houses

I wonder who are the brains behind these houses in South Auckland, with its high density of Pasifika families? Who thought it was a good idea to have rows of 2-3 bedroom townhouses as a solution for this community? Pasifika people are more likely than the total population these days to rely on the rental market for their housing, yet a 4-bedroom rental in Favona costs on average $850 per week.

Kāinga Ora is building 10,000 new houses in Māngere over the next 10-15 years. (Photo: Justin Latif)

Stats NZ’s wellbeing and housing statistics manager Sarah Drake said it herself: “Our growing Pacific population is often unsupported by our current housing, particularly in large urban areas like Auckland where Pacific peoples are most likely to be located – and where even unsuitable housing can be unaffordable to rent or own.”

In the 2018 Census almost 400,000 people living in New Zealand identified with at least one Pacific ethnicity; two-thirds were born in Aotearoa and around 60% were under 30 years old.

Again, it’s no secret that Pasifika households include parents, children, grandparents or in-laws and sometimes aunts and uncles too. That has been the make-up of our families since we began migrating from the Pacific region. We pride ourselves on sticking together, making sure our family members are well taken care of and not alone in a western society.

The 2018 General Social Survey data showed that living with more people was associated with lower rates of loneliness for Pacific peoples. For all Pacific peoples, the average family wellbeing score in 2021 was 8.1 out of 10, compared with 7.7 out of 10 for the total population. This enhanced wellbeing is especially significant when you consider that Pasifika families tend to have less socio-economic privilege. Our strong family bonds serve us well. 

Although the facts laid out by Stats NZ are interesting, tell any Pasifika person that they’re living in a home that’s “not big enough” for their family and they would respond that they’re blessed to have a roof over their head.

If they wished for change it might be for a larger house; but reduce the size of their strong supportive family network? No way. 

This is Public Interest Journalism funded through NZ On Air.