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(Photo: Getty Images)
(Photo: Getty Images)

BusinessJuly 2, 2020

‘Every day they are essential’: the living wage movement marches on

(Photo: Getty Images)
(Photo: Getty Images)

With the Covid-19 lockdown casting a light on the value of essential workers, the movement to pay them the living wage is gathering momentum.

Every night at corporate and government buildings across the country, long after most of the day workers have gone home, a largely unseen labour force of cleaners and security guards arrives to begin their shifts.

Done discreetly in the quiet hours, they’re often jobs that go without praise, and usually demand many hours a week at minimum wage. While it’s work that has existed long before Covid-19, the past few months have illuminated just how “essential” it really is for businesses, and society, to function.

In the wake of the lockdown, the national campaign to pay these workers the living wage is charging ahead, encouraging more organisations to become accredited living wage employers.

The movement is making considerable progress, with the likes of Kiwibank becoming an accredited employer in May this year. While it was already paying its direct employees the living wage, the accreditation means the cleaners, security guards and maintenance people who work for the bank through contractors are now paid at least $22.10 an hour – a rate sufficient for a worker to afford life’s necessities and participate in their community.

According to Etevise Ioane, campaign organiser at E tū, the most significant effect of the increased wage is the freedom it allows these workers to reduce their working hours and enjoy time with their families.

“With the living wage, it’s extra money to have some time, because it’s mainly supporting families to have a quality life. Now they feel they have a choice; they can either have a day off or cut down their hours to stay with their kids, especially the young children.”

For a worker earning minimum wage ($18.90), 40 hours a week is often not enough to pay for bills and support a family. They are therefore compelled to take on far more hours in order to make ends meet, says Ioane, often having to sacrifice important time with loved ones.

“Some of them were working 76 hours a week and still can’t feed their families. It’s like not having a choice; if a child is sick, it’s really hard to take time off work because that would take away money.”

E tū campaign organiser Etevise Ioane. (Photo: RNZ/Dan Cook)

Having spent a lot of time engaging and representing these workers to get a better deal, she’s heard how the excessive working hours leaves little time for community events. “These workers are often left with no time to participate in their cultural, faith or sports groups,” she says. “I’ve talked with a mother with tears in her eyes who says she never goes to her kids sports on Saturdays because she’s working. Someone has to go instead of her.”

“We try to get their employers to understand that these workers have another life – they’re not just cleaners or security guards. And we are very grateful for Kiwibank for accepting the challenge; it’s creating a lot of changes.”

While there is still an ongoing struggle to encourage other large entities to start paying contracted workers the living wage, Kiwibank’s accreditation represents how the business community is increasingly embracing social responsibility. Joe Gallagher, negotiation specialist at E tū says convincing companies to come on board can take a long time, and Kiwibank’s decision was a massive win.

“From our perspective and the worker’s perspective it’s really good to see them setting an example of what it means to be a good corporate citizen. That needs to be celebrated.”

Because of Covid-19 and its devastating economic impacts, advocates argue now is the perfect time to start paying the living wage with its potential to stimulate economic activity and support small businesses. Annie Newman, convener of Living Wage Movement Aotearoa, says increasing the hourly wage of those on the lowest pay has never been more important.

“There’s a tendency for people to think about belt tightening because we’re in a crisis and businesses are in a lot of pain with Covid-19. But this is the very time we need to have money put in worker’s pockets because that money goes straight into the communities and ultimately that supports businesses to survive and flourish.”

“As soon as these workers get an opportunity to add some more money, what they do is reduce the number of hours they work so they can spend more time with their families, and more time in their communities.”

Because many of these workers were designated as essential and continued working throughout the lockdown, the true value of their services has been brought into the public gaze, elevating the living wage movement to a new level of significance and urgency. With big entities like Kiwibank becoming accredited, Newman believes now is the time to propel the movement forward.

“I think a lot of people have suddenly discovered the importance of these workers and yet they don’t earn enough to make ends meet. That reality has become more apparent to many people and it’s important that we don’t just see them as essential workers in a crisis, but every day they are essential.”

This content was created in paid partnership with Kiwibank. Learn more about our partnerships here

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(Photo: Getty Images)
(Photo: Getty Images)

BusinessJuly 1, 2020

The Christchurch businesses breathing life into New Brighton

(Photo: Getty Images)
(Photo: Getty Images)

New business ventures are trying to jump-start the economy of New Brighton, the Christchurch beachside suburb that locals say is on the cusp of greatness – if it can just maintain some momentum post-Covid. 

Green Bear Coffee runs on a simple concept: good coffee, community and sustainability. But what isn’t simple is opening a week before lockdown in a Christchurch suburb not traditionally known for its booming economic potential. It’s one of the newest businesses in New Brighton, with an emissions-free mobile coffee trike for local events and a container cafe set up in south New Brighton.

Guy Arnett and his wife Mandy had a booming opening week just before Covid-19 shut everything down for more than a month. But Arnett says the local support through it all has been so overwhelming that they (very quietly) have their eyes on local expansion in the near future.

Green Bear Coffee is focused on being as green as possible, hence the name. The packaging is compostable, its coffee cart is emission-free and its coffee beans are organic. Arnett says he and Mandy fell in love with New Brighton when they moved there 16 years ago from the United Kingdom with their two daughters. Now, facing a potentially disastrous first year as a business, Arnett says New Brighton locals have rallied around them.

“We are back up and running and being well supported by locals who also bought vouchers through SOS Cafe, texted their orders in daily, called in for a chat, or met friends at the picnic tables,” he says.

Guy and Mandy Arnett of Green Bay Coffee. (Photo: Supplied)

Arnett believes New Brighton is “on the up”, and he isn’t alone. After years of frustration, stagnation and feeling forgotten, many locals believe it is finally their suburb’s time to shine.

There is no argument that the beachside suburb is stunning. The coastline is home to a rugged and often wild surf beach, stretching out in the distance as far as the eye can see. At its centre is a majestic concrete pier that juts out over the beach and ocean for 300 metres. It’s a fishing hot spot, and brave local surfers throw themselves off the end when there’s a good swell, flying the six metres through the air to hit the water.

Council-funded saltwater hot pools with ocean views opened to the public just after lockdown and have been solidly booked out every day since. A hugely popular playground that opened a few summers ago features a splash park, musical instruments and a 600kg whale sculpture in its paddling pool.

The library at the end of the pier is award-winning and the cafe there is often bustling. Marine Parade, the main drag, has been recently upgraded; even the clocktower dating back to the 1930s is about to get a renovation, finally getting its hands back after they were damaged in the earthquakes.

People come to New Brighton to surf, ride bikes and run their dogs on the beach. It’s a recreational goldmine, and there are new hints of significant investment from the council and from private businesses opening up this year. But despite all the suburb’s offerings, walk away from the beach and across the road and things still look a bit grim. There are plenty of empty shops and cleared out lots, brightened up only by local taggers and street artists’ offerings.

(Photo: Findchch.com)

Decades of decay and a lack of investment have left the mall looking depressed. A TAB lounge here, a fried takeaway joint there and a few franchise shops are dotted in among the empty storefronts and fenced off plots of land. A lot still needs to be done to make this mall inviting.

This side of Christchurch, near the red zone, has never really recovered fully since the 2010 and 2011 earthquakes, and there are a million things that need attention, but project by project and little by little New Brighton seems to be pulling itself out of the doldrums.

This year’s pandemic, lockdown and inevitable recession are all spanners in the works but there are plenty of local businesses ploughing through. This year has seen the opening of several new ventures including a new boxing gym and a new co-op cafe offering locals community classes in things like carving and weaving.

More established businesses say the locals are what makes New Brighton special, and it’s that loyalty that is pushing them through the tough times. The Burger Joint co-owner Caroline Riley says New Brighton is a classic case of not judging a book by its cover.

“I grew up in a little village in the UK and the community here is the closest I’ve come to the village community I grew up in, in the 24-plus years I’ve lived [in New Zealand]. I love the beach and the laid-back lifestyle that comes with it.”

She founded the burger restaurant after the earthquakes, with the aim of providing a place for the community to meet and grab a bite to eat. “We’re so well supported by our community, we feel really humbled by their commitment to us.”

New Brighton mall. (Photo: Shabnam Dastgheib)

Covid-19 has meant this business, just like many others, has had to grit its teeth and hunker down. They’re running a tight ship at the moment as they wait and see what the long-term effects might be on the economy.

While there are a lot of great things happening in New Brighton, Riley thinks a lot could still be done to spruce up the area. And while some locals say there is still a feeling of being let down by the council and the (soon to be wound down) Development Christchurch (DCL), there is also optimism for the future. One word keeps coming up again and again: potential.

New Brighton Residents’ Association spokesman Brian Donovan says New Brighton could so easily be the city’s tourism hotspot if it had the right type of public and private investment. There are some exciting retail projects in the pipeline for New Brighton, he says, and more will be revealed later in the year.

His organisation is pushing for a cohesive approach where council, local businesses and commercial sectors work together to kickstart retail regeneration. This has worked successfully in other parts of Christchurch – the popular Little High marketplace on St Asaph St is an example – and Donovan says New Brighton needs similar collaboration to succeed.

Brian Donovan. (Photo: RNZ)

In a recent submission to the city council, Donovan said the gateway to New Brighton was spoiled by the poor state of the connecting roads and bridges and asked for work around those to be brought forward.

He said maintenance in central New Brighton had been poorly served for a number of years particularly around general tidiness. “If New Brighton is clean, it leaves a huge impression on visitors,” he says.

In Donovan’s dream scenario, in five to ten years’ time New Brighton will be an almost unrecognisable tourism mecca. It’ll be worth the wait.