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Collage of politcians' videos on TikTok

PoliticsSeptember 1, 2023

The best and worst New Zealand political candidates on TikTok

Collage of politcians' videos on TikTok

National tries out ASMR, David Seahorse makes an appearance, the Greens love memes and Labour is… absolutely silent. 

TikTok can be the ultimate death scroll – endless videos that are equally entertaining and mind-numbing, and then gone. Those 30 seconds of attention or dissociation could be important for the people competing in our country’s biggest popularity contest, ending October 14. In New Zealand there are over a million people using TikTok, two thirds of them aged between 18 and 34 – in other words, heaps of young voters. Some candidates’ accounts are pumping out the short video format, enlisting found footage, slick framing, animal filters, recycled memes and hot dance moves, others are digital graveyards, accounts optimistically made and then abandoned when it was discovered that making snappy content is hard actually, and some are notably missing.

‘Help keep The Spinoff funny, smart, tall and handsome – become a member today.’
Gabi Lardies
— Staff writer

National

Followers: 52.9K
Likes: 676.8K

Vibe: National has a weakness for a split screen, which at first made me question if the platform itself plays two videos at once. But no, it’s their decision to have Luxon share the spotlight with ASMR videos of kinetic sand being sliced, mixed and ground, or cake that looks like objects being cut. “They think they’re entitled to your money. They think they’re entitled to waste it,” says Luxon as a knife cuts into a cake shaped like a hairbrush, hair and all. What are they trying to do here? Is the calming effect of ASMR meant to be associated with National, to imbue a sense of safety in voting for conservatives? Are they trying to utilise the videos as banal distractions from their uncharismatic leader? Are ASMR videos royalty free or will we have another Eminem situation?

Reckon: More confusing than calming.

Christopher Luxon (National)

Followers: 20.7K
Likes: 331.6K

 

Vibe: The vibe here is mostly professional-looking videos of Luxon in an office, with a flag and a painting hanging from the wall, visible though gently blurred. Luxon, in his suit and silver fern pin, looks, well, prime ministerial. The video above, taken on the street as the final screw gets drilled into a fresh hoarding, would benefit from muting, because someone off-screen seems to be yelling “he’s a racist”.

Reckon: A bit awkward and very polished.

Erica Stanford (National)

Followers: 2,849
Likes: 5,487

Vibe: Stanford’s bio on TikTok is “Living in the Margin of Erica”, and I have no idea what the National MP means by this. Is she living in a winning margin, or has she been relegated to the margins? She’s posted 10 videos since September 2021, and three of them hit up Kris Faafoi, then minister of immigration, for always saying “soon”. There’s a dash of family, and then a repost of NewstalkZB calling Labour “stupid or stubborn”.

Reckon: If it wasn’t politics I’d wonder if some of this was cyberbullying.

Chris Bishop (National)

Followers: 161
Likes: 656

Vibe: Embarrassingly, on a video of himself using a drill, Bishop has professed his love for hammers. Less embarrassingly, he was candidly caught listening to Taylor Swift and wearing muddy post-practice sneakers to a media interview, AKA being a regular Kiwi guy. Bishop is a savvy user of hashtags, coining his own, #bishrants (2 videos) and #bishmullet (1 video).

Reckon: Apart from the hammer/drill faux pas, Bish is an all good and even sometimes funny TikToker with a very small audience.

Labour

Followers: 0
Likes: 0

Vibe: Labour is notably absent. Searching for them brings up the Irish Labour Party, which has levelled up from bread and butter to bread and roses, according to the emojis in its bio. You’d think that if you were majorly falling in the polls and facing the possibility of “the most radical right-wing government, National-Act, that New Zealand’s seen since Roger Douglas and Ruth Richardson” (Hipkins’ words) you’d be campaigning on all platforms, but nah. Maybe they think a pink beanie will win the election?

Reckon: Gotta be in to win.

Chris Hipkins (Labour)

Followers: 0
Likes: 0

Vibe: Wind blows through an abandoned industrial factory, crispy oak leaves have made their way inside and litter the concrete floor. There is no one here and it’s cold.

Reckon: Ghostly.

Tamati Coffey (Labour)

Followers: 1,969
Likes: 7,507

Vibe: Coffey started strong in 2021 with a dance trio in parliament which lasted about 10 seconds before the phone toppled over. “Members of Parliament trying to be cool and trying to TikTok,” he said in the caption. This year though, he’s only posted twice, and both were on the same day (Waitangi Day). Sure, the videos include adorable children attempting to dance in synchronicity, and his megawatt smile, but it’s been over seven months of silence since.

Reckon: Strong start and then not a whole lot else.

Green Party

Followers: 8.8K
Likes: ​​100.2K

Vibe: The Green Party are avid posters and meme users. Admittedly, the TikTok account does not get as much love as the Instagram, from the admins or followers. But still, they’re layering  meme gifs over headlines, which in my opinion is an elegant way of having an opinion without being a lecturer. Also on TikTok, Chlöe Swarbrick has an account with a profile image of her holding a baby, but she hasn’t posted any videos, which is to say, she be lurking. The only account she follows is Wellington City Council. Ominous from the Auckland Central MP.

Reckon: You’re better off joining the masses following them on Instagram. By masses I mean 66K, just a little more than National’s TikTok followers.

Act Party

Followers: 12.1K
Likes: 137.5K

Vibe: The Act account is very selective. It follows seven accounts, one of which is Taylor Swift. Perusing its offerings, one can’t help but wonder if David Seymour is trying to turn himself into a meme. In 2021 he used a seahorse filter on TikTok and introduced himself as David Seahorse, getting almost a thousand likes. Recently though, Seymour is just being Seymour. He’s swivelling around in his office cubicle, out on the golf green, and in the leather backseat of a car, saying hi a lot. The Act account is pretty much entirely his face, perhaps because the username david_seymour has been taken by someone who will only give it up over their dead body.

Reckon: Sorry Seymour, and bring back the filter.

Shane Jones (NZ First)

Followers: 3,887
Likes: ​​50.2K

 

Vibe: Even if you’re not on Shane Jones’ exclusive list of TikTok followers, chances are you’ve heard his auto-tuned cover of ‘Don’t Stop Believing’. Though it’s been called “unhinged” and “insane”, I find it almost excruciatingly earnest, with lines such as “I took a billion trees and planted everywhere” and “Croatian Māori from Awanui”. He posted an explanation/non-apology for it, saying, “They were gonna make me famous with a great video showing earnestness and commitment to great policy.” This Tuesday he was back at it, singing “Shane Jones vote for us” to the tune of ‘Another One Bites the Dust’. He’s got snazzy outfit changes and someone with a box over their head, and he pulls it off.

Reckon: Jones deserves more followers (on TikTok).

Tanya Unkovich (NZ First)

Followers: 368
Likes: 7,923

Vibe: In one video, Tanya Unkovich, the NZ First representative in Epsom and on TikTok, admits she gets scared when she is walking around Newmarket, in part because of truancy. She takes her engagement ring off and hides it. The self-described “young woman with big hair” has a leopard print couch in her home office, and keeps referring to the campaign as a “journey”. In the masterpiece above, Unkovich faces away from the camera, has Thomas (her almost blind cat) slung over her shoulder and is bobbing and humming along to ‘Help is on its Way’ by Little River Band (an Australian band).

Reckon: TMI on the personal tragedies. 

Te Pāti Māori

Followers: 18.9K
Likes: 229.5K

Vibe: Te Pāti Māori were active for a hot second between June 2021 and February 2022. In that time Debbie Ngarewa-Packer and Rawiri Waititi danced to Bartender by Yukia, answered questions like “who’s most likely to get kicked out of the house?” and “who’s most likely to respond to a racist email?”, shared Waititi’s speech to support the banning of conversion therapy, featuring the killer line “takatāpui are whānau, end of story”, and made a compelling argument for Air Jordans as formal attire (an argument also reported by Charlotte Muru-Lanning on The Spinoff).

Reckon: Fun but faded.

Debbie Ngarewa-Packer (Te Pāti Māori)

Followers: 12.3K
Likes: 299.2K

Vibe: Going by @whaeadeb, Ngarewa-Packer seems to have taken the fun from her party’s account onto her own, posting poi jams, family-friendly fun, media coverage, and reacts to media coverage. Just days ago she quoted Hunt for the Wilderpeople, “I’m relentless like the Terminator”, while using a beautiful false lashes filter. Ngawera-Packer was an early adopter, with her first video, a dance to Benee, posted in 2019. She is still going strong.

Reckon: A+ fun content.

Raf Manji (The Opportunities Party)

Followers: 246
Likes: 2,236

Vibe: With a modest follower count, TOP leader Raf Manji abandoned posting in July. His videos, with their weather updates taken on selfie mode, are like a very boring video diary. The most exciting is a still image of Manji by a Hobbiton sign. He has made a ring shape with one hand, and is penetrating said ring with the index finger of his other. He looks very very happy, either proud of the hand double entendre, or completely oblivious, I can’t tell.

Reckon: In dire need of assistance.

‘Help keep The Spinoff funny, smart, tall and handsome – become a member today.’
Gabi Lardies
— Staff writer
Keep going!
Last day of school.
Last day of school.

PoliticsSeptember 1, 2023

This is the way the term ends, not with a bang but a Wah

Last day of school.
Last day of school.

A febrile, last-day-of-school mood filled the air of adjournment debate, writes Toby Manhire from parliament. 

Among the incentives for Chris Hipkins as he sets about seeking the return of a Labour government is the knowledge that, should he fail, the final words he’ll have spoken as prime minister at the Beehive podium will have been “why not?”, in response to the question, as put to him in Monday’s post-cabinet press conference, of his willingness to appear on camera with Christopher Luxon saying, “Up the Wahs!”, were the Warriors to make the NRL grand final.

Hipkins’ departing words in the House of Representatives yesterday, in what could very well be his last parliamentary speech as PM, were similarly anti-climactic. “I look forward to meeting the members opposite on the campaign trail,” he said. Unable to resist a provocation from the benches opposite, he added: “And I wave goodbye to Michael Woodhouse, too, because he’s guaranteed not to be here after the election.” And then he was gone, in a mist of underwhelm. Up the Wahs, down the Woodhouse.

A mixture of fatigue, irritability and animus has filled much of the final three-week sitting block in parliament. At least, yesterday, it was leavened with the last-day-of-school energy that adjournment debates dependably deliver. The febrile, demob mood started in question time. Luxon came in beaming, but before long fluffled a line, describing New Zealand as a “company” to animal roars from across the dispatch box. 

Rawiri Waititi, who was earlier this week suspended from the chamber for a day (a day he happened not to be at parliament) for an ill-judged interference in judicial processes, strained to wind up his parliamentary neighbour, the leader of Act. “Is the prime minister happy, as David Seymour is, to see me back in the house today; if not, why not?” 

Seymour objected, and the speaker sighed and eventually said to the co-leader of Te Pāti Māori, “Please, Rawiri Waititi, don’t do another one.” He could have meant another point of order, or another question, or anything really. 

Labour MPs applaud Chris Hipkins. Photo: Toby Manhire

In the unruly end-of-term classroom, Adrian Rurawhe was as much schoolmaster as speaker. “Oh by golly,” he said to Peeni Henare, as the MP tried his patience a second time. “Don’t make me send you out on the last day – no more chances!”

Ginny Anderson was chastised by the speaker, too, after an exchange that followed a patsy question by fellow Labour MP Arena Williams, who asked her: “Does she stand by her statement, ‘It is my view that New Zealanders feel safer’; if so, why?” The joke, for those who have better things to do than watch parliament every day, is that exactly that question has been asked of the minister of police by Mark Mitchell. Sixteen times. “I should have taken the shovel off you when I had the opportunity,” Principal Rurawhe sighed as Anderson attempted an impertinent point of order.

Rurawhe had a different sort of intervention to deal with a moment later, as a group of Greenpeace protesters rose in the public gallery, hollered “too many cows”, and unfurled into  the chamber banners demanding a “climate election”. The bright pink drapes – and this is not the most important thing, I’ll give you that – really set off the salmon tone of Waititi’s blazer across the hall.  

The speaker of the house, Adrian Rurawhe, ups the Wahs.

The real parliamentary battle these last months has not been the Chris-off, but the exchanges between Nicola Willis and Grant Robertson, and so it was yesterday. “Confidence is rising, spring is coming – the member should cheer up,” said the finance minister in response to a foreboding probe from his counterpart. 

“Will he,” Willis asked, “once the dust is cleared and the election campaign is over, join me as the founding members of the Johnsonville amateur dramatic society, with a successful local performance of the 1998 young adult novel Holes?”

Robertson shuffled through his papers and brandished a printout of a cartoon which depicted Willis peering into a hole as Robertson set about toppling her in. “I don’t want to be in an amateur dramatic society. But I do think we could certainly re-enact this moment from Sharon Murdoch in the Dominion Post yesterday.”

“Is this really the lasting impression that this minister of finance wishes to give, that in the end, he had to resort to putting up cartoons and calling people names because he had left the economy in such a mess?”

“No. I look forward to being back here facing my eighth National Party finance spokesperson, delivering from here more of the professional, dramatic performances.”

Adjournment debates have hosted across the years some of the most extended and distended metaphors you’ll ever hear. This was, I am sorry to report, less than a vintage year, but there were at least a few efforts. Luxon took us to the Dakar Rally, where Labour was a bus that had gone from a shiny coach to an “unrecognisable wreck”, the Greens “on their e-bikes” and TPM in a rocky waka. There was even a cautious joke aimed at Luxon’s likely future coalition partner. “They’re off in their pink van, and it’s been wonderful. They’re travelling the countryside, and David’s reading Mandela’s Long Walk to Freedom, which is a good read, as you well know.”

As for National, “We are sorted, we are united, we have the talent, we have the energy,” said Luxon, and then, quietly, as if he hoped the words would hide inside each other, “and the diversity …” “Diversity!” scoffed Henare across the way, to peals of laughter. “What an amateur!”

“Thank god this is the last sitting day,” said Carmel Sepuloni, before touring the multiplex of politics, likening National’s tax plan to “something out of the film Indiana Jones”, promising “this election will be our Avengers moment”, then lurching into “an iconic scene from The Lord of the Rings”. Barbie got a mention, somehow. So did Mary Poppins. She promised plot twists to come, saying, “to quote the words of Shrek –”

Henare, again: ”Up the Wahs!”

Sepuloni: “No, not ‘Up the Wahs!’, Mr Henare, but ‘Onions have layers, ogres have layers.’” And so, she said, does the National Party. 

Christopher Luxon speaks at adjournment debate. Photo: Toby Manhire

Robertson, meanwhile, just about made it to the end of his speech before throwing out an analogy. Then he cracked. He was Goldilocks, PM Chippy was Papa Bear. Sepuloni was Mama Bear. And there was a hole in the metaphor. Disappointingly, none of his rivals thought to ask why he’d ram-raided his furry colleagues house and eaten their porridge, and we were left only to imagine Robertson sprinting away down the garden path. He did at least say, at the top of his address: “Up the Wahs!” 

“I just wanted to say,” said Waititi, when it was his turn to speak, “as I heard the story about Goldilocks, Mama Bear, Papa Bear, Baby Bear. I tell you, it’s been very difficult to sit next to a polar bear” – pointing at the empty seat normally filled by Seymour – “and a gummy bear” – gesturing across to Luxon’s seat – “and it’s been quite hard to contain the grizzly bear in me.”

Seymour was in serious mood, railing at Robertson’s “smart-arse routine” and “a government which has taken a divisive approach to almost every single issue”. He said: “We’ll cut waste, we’ll end racial division, and we’ll get the politics out of the classroom.”

James Shaw followed “that contribution from the leader of ‘New New Zealand First’.” He said: “Mr Seymour must be feeling quite grumpy right now, because last term he worked so hard to get rid of Winston Peters so that this term he could become Winston Peters, and now Winston Peters is calling and he wants his Horcrux back because that blackened shard of a soul can only animate the body of one populist authoritarian at once.”

Shaw, who unlike most of the MPs who took to their feet, looked like he was genuinely having a happy last assembly. Among his tributes: “I want to acknowledge our colleagues in Te Pāti Māori. When you called on me to resign, it took me right back home to a Green Party AGM. Thanks, I think.”

Todd Muller did not speak in the adjournment debate – he’d said his piece in a widely lauded, admirably honest, affectingly poignant valedictory address but he was very much there. The man who very briefly became National leader was singled out by Robertson, who praised his “friend of 30-odd years”, for “your bravery and your courage, over this term of parliament, in speaking up about issues to do with mental health and wellbeing”. Muller touched his hand on his heart. National MP Tama Potaka invoked Muller’s speech and its warning against toxicity. Shaw gave him a shout-out, too, of sorts. National always reverted to pro-pollution policy, “except for Todd Muller”, said Shaw of the man he spend dozens of hours with working through the Zero Carbon bill. “Go Todd!”

Todd Muller’s last day as an MP in parliament. Photo: Toby Manhire

Muller was one of just a few that stuck the whole thing out in the chamber. At one point he was urged by colleagues forward from the backbench to the second bench, where he remained, suddenly and strikingly alone, for the final 90 minutes or so. He was visibly breathing it in – his last moments as a member of parliament in that strange and special room.

But a room of bathos, too. The final word went to the speaker. Rurawhe, who had been praised by pretty well everyone across the afternoon, and genuinely, too, rolled off a list of credits, acknowledging the many hundreds of people that keep parliament ticking. The last thank you was to “the number one Warriors fan in parliament, and he’s up there in that sound booth. His name is Colin Pearce.” Concluding the debate, and so the business of the House of Representatives in this the 53rd New Zealand parliament, before throwing to a waiata, the speaker said: “So, mister sound man: Up the Wahs!”

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