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Back view of freelancer working at desk in a loft

BusinessFebruary 16, 2019

The job platform for freelancers that let businesses come to you

Back view of freelancer working at desk in a loft

Every week on The Primer we ask a local business or product to introduce themselves in eight simple takes. This week we talk to Erin Harrison, founder of The Freelance Village.

ONE: How did The Freelance Village start and what was the inspiration behind it?

I’ve been a freelance writer on-and-off for over 10 years and what I found while doing it was that there was nowhere to connect with other people doing the same thing. Fast forward a few years and I actually had quite a few other friends who were freelancers. Although there were websites such as Freelancer.com and Upwork.com, it just didn’t seem to work for us down here in New Zealand. Platforms like that also encourage people to lower their prices to get work, which isn’t an ideal situation for anyone!

There also seemed to be (and still is) a distinct lack of confidence among New Zealand businesses when it comes to hiring freelancers. The two main ‘risks’ associated with this being cost and also not knowing whether they’ll get the results that they’re looking for.

So anyway, I couldn’t sleep one night as this idea started to roll around my head. The next day I approached a good friend who’s a freelance designer and we began to work on the site together. I also spoke to my friends who were freelancers and they were keen to get on board with the venture. The inspiration was to remove the barriers for businesses to hire freelancers if they had a need, and to showcase professionals right around the country who were good at what they did (with the portfolio to prove it).

TWO: Was there any interest/experience in business or entrepreneurship prior to starting The Freelance Village?

Just my own enthusiasm for being a freelancer, and effectively having to network, market and promote myself in order to get work, which is something that I quite enjoy – it’s almost like going fishing, and a great feeling when you ‘reel’ someone in! I’ve also always been interested in people, the way businesses work, and HR in general – dabbling in some work in this area here and there.

The Freelance Village founder Erin Harrison (Photo: Supplied)

THREE: What sorts of jobs/industries do you focus on? Do you charge freelancers and/or businesses to make a listing? (if not, what’s the business’ primary source of revenue?)

There are no specific jobs or industries that we’re focused on, but it seems to be that a lot of freelancers are ‘creatives’ – writers, designers, photographers etc. Things that lend themselves to be done remotely. But then we also have virtual assistants, strategists, product stylists and even a researcher.

There’s no cost for freelancers and/or businesses because asking for money or a subscription is when this type of thing generally falls over. Especially if you ask for a fee before being able to prove that you can provide what’s needed. I knew there needed to be quite a few years of building its exposure before even thinking about money.  And really, it’s not what it’s about right now.

FOUR: What requirements are there to sign up as a freelancer? What about as a business?

Businesses don’t need to sign up – they can just contact freelancers direct from the site. Or sometimes they message us to ask if there’s anyone that fits their requirements.

For freelancers, they have to fill out a form on the website and we’ll have a look at their background/experience to check there’s enough to showcase them to businesses. It’s important that we have a high calibre of freelancers on the website. Otherwise, it could easily miss the mark of what it is aiming to achieve.

FIVE:  What makes The Freelance Village different from other platforms of its kind, such as job listings boards or Facebook community groups?

It’s different because there’s no cost. What I’ve also found is that when a business does advertise on a job board, they’re inundated with applications, even if it’s just for a one-off project. It makes it difficult for them to get started and can also be very overwhelming. So this way, a business can view the profiles of all our ‘villagers’ and choose a couple they think would be the right fit. Having a lot of professionals in one place also saves all that Google searching!

Behind the scenes, The Freelance Village also provides all of our freelancers with a place to ask for advice, share thoughts, off-load jobs when things get busy, and generally have support from others who are in the same position. It’s about camaraderie instead of seeing each other as the competition. Because really, there’s enough work out there for everyone.

Selection of freelance writers/content creators available on the platform

SIX: What happens after a freelancer and business match up? Does The Freelance Village make any commissions from successful partnerships? 

Nope, no money changes hands. We’ve had many successful business and freelancer matchups and they all just carry on their merry way doing their thing. It’s great! And just how it should be.  

SEVEN: Do you have any other plans to scale/grow further and if so, what are they?

At the moment it’s just about getting more exposure for the brand and act as a voice for freelancers in general. I think if it was to scale any further, it would require some kind of investment or financial support. Of course, there are plenty of ways to grow it, but ‘softly softly’ seems to be working well right now. We just had our biggest month with more than 800 new visitors to the site. We’ve had so many freelancers wanting to sign up that we’ve had to put a hold on new profiles for a while. We just hit 70, and it could easily be 100 in a month or two.

EIGHT: Lastly, tell us about a New Zealand start-up or business that you really admire right now.

The thing is, there are so many amazing New Zealand businesses just doing their thing. So I couldn’t name just one. I admire businesses who forge their own path and do it for the love of it. I also really admire people who are makers/builders/creators – that takes so much talent.

Keep going!
Unitec’s Te Puna campus. (Image: Matt Crawford).
Unitec’s Te Puna campus. (Image: Matt Crawford).

BusinessFebruary 15, 2019

What the future might look like for New Zealand’s polytechnics

Unitec’s Te Puna campus. (Image: Matt Crawford).
Unitec’s Te Puna campus. (Image: Matt Crawford).

This week, the government proposed a major shakeup of New Zealand’s polytechnics and industry training organisations (ITOs). Associate professor at MAINZ Dr John Bassett weighs up both the pros and cons of this controversial move. 

In 2014 I moved from teaching in the Australian university sector to set up a music degree in the polytechnic sector in New Zealand. Currently, I manage the audio production degree at the Music and Audio Institute of New Zealand (MAINZ), a faculty of the Southern Institute of Technology (SIT).

What I found over the past five years is that the polytechnic model is arguably the better education model. Much of the current research in education points to action-based learning environments as the one likely to produce the best education outcomes. So when the education minister announced a major overhaul of the sector, there’s obviously cause for concern.

That’s not to say the sector isn’t in need of an overhaul. The competitive funding model has resulted in the rise of the ‘manegerialists’ – managers, often accountants – who see students as an income stream to be maximised and teaching staff as a cost to be minimised.

I know this well: this week we farewelled nearly 40% of our teaching staff on the premise of establishing financial viability for the institution. The holy grail for the managerialists is either language or business programmes that maximise the student-teacher ratio or, even better, online delivery where the constraints of owning real estate disappear. Quality education – where students are assisted in their learning, where teaching staff have the time to recognise gaps in individual students knowledge and adapt the learning environment to allow their development – disappears.

The great irony is that we’re left with is the model the universities are trying to move away from – hundreds of students in a room with a lecturer up in front broadcasting at them. The universities are recognising that’s a poor method of educating people. They’re moving towards more action based learning while the polytechs cram more people in to keep themselves financially viable.

Southern Institute of Technology will be one of 16 polytechnics affected by the proposed changes

So what will the proposed changes mean? It’s too early to tell. Over the next week or so many folk in the education sector will pick over Hipkin’s speech but we can certainly see the general direction and start engaging in the discussion around how this plan might work best.

The first point, in the speech, is to give industry greater input to the education sector. On the positive side, we could see greater responsiveness in the education sector to the changing needs of industry. We’ve had some experience in that. Our Programme Advisory Board, representatives from our industry, advised us a couple of years ago that gaming was a growing field in New Zealand. Within six months we’d set up and were delivering a game audio course. The universities would take about 18 months to do the same thing.

The downside may be that various industries adopt a myopic view of what knowledge, skills and experience they need in a graduate of a programme. The risk is they focus only on the skills. That works in the short term but something we recognise is the need for people to develop their capacity as life-long learners. Learning specialist skills don’t set people up well to make the transition from one field to another. In my field, we know that you may concentrate on developing technical proficiency as a musician or producer but it’s often the people skills that make people successful.

The second proposal appears to establish a more centralised, single institution with regional branches. No doubt the regional polytechs will take exception to this. For five years I have worked in an Auckland based, specialist institution that has been managed by two different regional institutes of technology and polytechnics (ITPs). My experience is that it’s quite difficult to attract talented people to the regions, resulting in poor management of the institution. On top of that you tend to get quite a parochial view of what’s important for the institution. Try to get someone in a country town to understand that New Zealand music is an international export industry when their measure of success is someone playing at the local pub.

Education Minister Chris Hipkins (Photo by Dianne Manson/Getty Images)

That brings us to the Centres of Vocational Excellence (CoVEs) proposed by the minister. Unsurprisingly we’ll put our hand up and say yes, that’s who we are. That is not to say there are other institutions producing quality graduates but we hold up our ex-students as examples of our success in teaching. Just look at Kings and Randa, performers in the Air New Zealand “It’s Kiwi Safety” video, Sandy Gunn, head of sound for the Auckland Arts Festival or Paddy Hill, recording engineer at Neil Finn’s Roundhead studio. Oh yeah, and Joel Little – the producer of Lorde’s first album. In the field of contemporary music production, we think we fit the bill and would certainly look forward to a more direct connection with what’s recognised as the music business centre of New Zealand – Auckland, a UNESCO City of Music rather than a regional polytech.

However, the interpretation of ‘vocational excellence’ may be quite narrow, depending on what the government considers to be areas of “particular importance”. Again, it’s a question of how broadly the government applies the proposed changes. Will there be CoVEs within the creative arts or will they be limited to centres filling skills shortages identified by the Ministry of Business, Innovation and Employment? That will probably depend on how well the creative industries and groups like WeCreate convince the government that the creative sector is an important part of the New Zealand community. We live in interesting times. Personally, I look forward to the discussion and debate around the direction this government is taking the ITP sector.